Yolando K.A. Sutherland
Contact:- (C- (H)
E-mail:-
Profile
Passionately customer-focused, team-player with almost 13 years experience in the pharmaceutical
industry as a medical sales representative and 10 years of business management experience prior to
joining the pharma industry. Strong selling and organizational skills with major emphasis on building
lasting customer relationships to deliver exceptional results. International work experience in the
Cayman Islands, the Bahamas, and Mumbai, India. Fluent Native English
Experience
January 2007 – February 2019 GlaxoSmithKline Caribbean Ltd.-Pharmaceutical Division
Medical Representative
➢ Detail doctors and other healthcare professionals in Jamaica, the Bahamas and the Cayman Islands
➢ Manage assigned territory, sell passionately and build/maintain strong relationships with doctors and their
support staff to achieve and exceed sales targets.
➢ Organise Continuing Medical Education meetings and workshops to help doctors, nurses and pharmacists
increase knowledge of disease conditions and in turn enhance patient care.
➢ Monthly reporting of feedback on products garnered from doctors and pharmacists as well as personal
comments and observations
➢ Work with team to drive sales for not only assigned products but all products in the GSK portfolio.
➢ Proficient utilisation of Siebel CRM and Veeva CRM software for planning and reporting of calls made to
doctors and pharmacists.
➢ Assist the wider team as the Veeva CRM Champion-
➢ Assist the wider team with Siebel software as the Siebel CRM Champion-
➢ Work with wider team to assist with meeting targets for under-performing brands
Accomplishments
➢ Outstanding Performance Reviews for all 12 years
➢ Award for portfolio of the year 2018
➢ Multichannel Marketing Champion for Jamaica 2018
➢ Increased Market Share for all 5 products in the respiratory portfolio 2018
➢ Selected to Detail the Respiratory Portfolio in the Bahamas 2016 and 2017
➢ Successful launch of Duodart in Jamaica – 2015
➢ GSK University Scholarship Awardee - -Completed MBA
➢ Successfully achieved and exceeded all targets for KPIs and Net Sales targets for 2014 – Growth of 12%
➢ GSK Volunteer Ambassador-
➢ Medical Representative of the Year 2013
➢ Selected for interview for the PULSE Global promotional video and the GSK Global Corporate video
launched in October 2013.
➢ GSK PULSE Fellow 2013 – Volunteer on behalf of GSK - Assigned to KSWA’s Yuva Parivartan in Mumbai
India in their Marketing and Communications Department for 6 months as Communications Specialist– First
person selected from the Caribbean.
➢ Runner-up Medical Representative of the Year 2012
➢ Exceeded growth targets for all 5 detailed products
➢ 100% increase in Allergic Rhinitis product sales in Spanish Town for 2011.
➢ Annotto Bay hospital in St. Mary began ordering 100units of Asthma product/month
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Port Antonio Hospital, Linstead Hospital and Windward Road Health Centre now stocking of Asthma for the
first time in 2011.
Increase sales of Asthma product in all institutions served e.g. Spanish Town Hospital from ordering
100units/month in 2010 to 300units/month in 2011.
Lead Medical Representative for Jamaica Psychiatry Association Conference 2010
Award for Product of the Year 2009 - Caribbean
Second Place – Medical Representative of the Year 2009
Excellent annual performance appraisals
Lead Medical Representative for University Diabetes Outreach Conference March 2009
Appointed Export Medical Representative for Cayman Islands in November 2008
Spearheaded the thrust to visit doctors and nurse practitioners in Hospitals and large Health Centres in
2007 in order to capitalize on the potential opportunity from the impending introduction of free healthcare.
This led to a boost in demand for these products when free health care was enacted in April 2008.
April 2006 – January 2007 Facey Commodity Co. Ltd.-Pharmaceutical Division
Trade Representative
➢ Detailing and sampling products to pharmacies and doctors in four parishes in Jamaica
➢ Reporting feedback from pharmacies frontline staff and doctors on assigned products including personal
comments and observations.
➢ Responsible for taking orders where necessary.
2005 – 2006
Today’s Supplies Ltd. (T/A Today’s Beauty Supplies)
Store Manager
➢ Responsible for the daily operations of the leading beauty supply provider in Savanna-la-mar.
➢ Responsible for generating Z-reports for checking off cashiers and weekly reports for sales generated by
the store.
➢ Working as a team to ensure excellent customer service.
Accomplishments
➢ Successfully implemented a training programme for all line staff.
➢ Organized training workshops for students and Cosmetologists in the Westmoreland area for new and
existing product lines.
2004 - 2005
Beaches Negril Resort and Spa
Stores Manager
➢ Responsible for the day-to-day operations for the Food & Beverage and General Stores of a large family
resort in the Sandals Resorts chain while following HACCP (Hazards Analysis and Critical Control Point)
guidelines.
➢ Prepared weekly market lists and vetted invoices for payment.
➢ Worked closely with storeroom team to ensure that all departments in the hotel were adequately supplied
with items ordered.
Accomplishments
➢ Reduction in slow/dead-stock
➢ Reduction in Out of Stock by the generation of a daily critical list.
2003 - 2004
Zabana Investments Ltd.(T/A Super Plus Food Store)
Operations Manager
➢ Responsible for the general operation of the Wholesale in Savanna-la-mar, ensuring that adequate and
quality items are purchased in order to meet customers need on a consistent basis.
➢ Responsible for staff and customer relations ensuring consistent teamwork.
➢ Vetted invoices and payroll listings before approval for payment.
Accomplishments
➢ Reduction in slow/dead-stock
➢ Reduction in Out of Stock by the generation of a daily critical list.
1995 - 2003
Bashco Trading Company Ltd.
Manager
➢ Responsible for the general day-to-day operations of a large wholesale/retail outlet, which provided a wide
range of goods to customers.
➢ Responsible for generating daily Z-reports when checking off cashiers and weekly reports for sales
generated by the store.
➢ Responsible for purchasing and receiving all goods entering store, among other things.
➢ Performing daily spot checks.
Accomplishments
➢ Successfully launched the first store in Savanna-la-mar in 1995 and a second store in 1999.
➢ Store under management was always among the top three performers in terms of sales.
➢ Played an integral role in media activities such as Outside Broadcasts and representing the company on
radio interviews on HOT102.
Education- and-
University of Liverpool – MBA (General)
A leave of absence was taken January 2013 – August 2015
Dissertation completed August 2015 - July-
CXC Principles of Accounts
- University of the West Indies-Mona
Biochemistry Major (Minor in Chemistry)
➢ B. Sc. – Lower Second Class Honours
➢ Special Achievement – Biochemistry Research Project-
Convent of Mercy Academy ‘Alpha’
➢ High School Diploma
➢ CXC: English Language, History, English Literature,
Mathematics, Biology and Chemistry.
➢ GCE: General Paper (A/O Level)
Other
Skills
Proficient in Microsoft Word, Excel, Power Point, Microsoft Publisher; Quickbooks, Siebel CRM and Veeva CRM.
Interests
Baking, reading, exploring the internet and going to the beach.
References
Are available upon request