Yolande Young
$20/hr
Technical B2B Marketing for Manufacturing, Mining, Renewable Energy & Supply Chain
PROFESSIONAL SUMMARY
I am a highly skilled and results-driven Technical Marketing Manager
with aBCom double major in Marketing and Management,
complemented by aNational Diploma in Industrial Engineering. With
over 14 years of experience across the manufacturing, renewable
energy, supply chain, and mining industries, I have a proven track
record of developing and executing effective marketing strategies that
drive sales growth and elevate brand awareness.
YOLANDÉ YOUNG
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TECHNICAL MARKETING MANAGER
KEY ACHIEVEMENTS
QUALIFICATIONS
ational Diploma, Industrial Engineering
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(University of South Africa, 2022)
Strategic Marketing Excellence:
▪ Developed and executed innovative marketing strategies that
s ignificantly enhanced brand visibility and drove revenue growth,
i ncluding the creation of top-performing websites that became
i ndependent revenue generators
▪ Spearheaded successful product and service launches in manufacturing,
s upply chain, and mining industries, leading to increased market share
a nd positioning the company as an industry leader
Com, Double Major in Marketing and
B
Management (Monash University, 2010)
KEY SKILLS
Marketing
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arketing strategy development
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Expertise in marketing tools and software
Creativity and innovation
Project Management
Strong communication and interpersonal
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Adaptability to changing market conditions
Strong presentation skills
Ability to work under pressure and meet
tight deadlines
Strategic thinking and problem-solving
Digital Marketing Proficiency
Analytical Skills
Industrial Engineering
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S trategic thinking and problem-solving
Leadership and team management
Project management and budgeting
Technical skills in industrial engineering
Workflow optimisation and Root cause
a nalysis
Analytical and data-driven approach to
business
Lean Six Sigma
Continuous improvement
Project Management
Analytical Skills
YOLANDÉ YOUNG
y strong technical background in industrial engineering enables me
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to bring a unique, data-driven perspective not only to marketing
strategy and planning but also to broader business operations. I have
successfully led part-time industrial engineering projects to
streamline workflows, automate business processes, reduce costs,
and enhance efficiency for various organisations.
Market Expansion and Business Growth:
▪ I dentified and penetrated untapped markets, diversifying the customer
base and catalysing sustained business growth
▪ Consistently exceeded marketing targets while optimising budget
utilisation, ensuring high return on investment across all campaigns
Data-Driven Campaign Success:
▪ Leveraged advanced analytics to implement data-driven marketing
s trategies, enabling precise tracking, performance enhancement, and
measurable success
▪ Delivered tangible results, including a 108% increase in online
presence, a 63% rise in unique website visitors, and significant boosts in
s ocial media engagement across multiple platforms
Operational and Workflow Innovations:
▪ Optimised an organisational workflow diagram that automated
repetitive business processes, improving operational efficiency and
optimising resource allocation
▪ Conducted strategic analyses of solar installation and manufacturing
projects, eliminating bottlenecks to enhance systematisation,
cost-effectiveness, and profitability
ost Savings and Efficiency Gains:
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▪ Executed a detailed activity analysis to uncover and implement R30k in
monthly savings in manufacturing processes, boosting production
potential
▪ Developed an automated system linking order details to customer
returns, reducing feedback turnaround time and elevating customer
s atisfaction
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ADDITIONAL CERTIFICATIONS
S ix SigmaYellow BeltCertification (The Council
for Six Sigma Certification, 2021)
S ix SigmaWhite BeltCertification (The Council
for Six Sigma Certification, 2021)
Advanced Content Marketing (LinkedIn, 2021)
S ocial Media Marketing: Strategy &
Optimisation (LinkedIn, 2021)
Change Leadership (LinkedIn, 2021)
Communicating with Empathy (LinkedIn, 2020)
onfronting Bias: Thriving across our
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differences (LinkedIn, 2020)
ow leaders can motivate others by creating
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meaning (LinkedIn, 2020)
I nclusive Leadership (LinkedIn, 2020)
Learning to run webinars (LinkedIn, 2020)
Social Media Marketing: ROI (LinkedIn, 2020)
ertificate, Events, Exhibition and Conference
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Management (Damelin, 2009)
PLATFORMS
ordPress, WiX, Shopify, GoDaddy,
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HubSpot, SalesForce, ClickUp, Hootsuite,
Sprout, Mailchimp, LinkedIn, LinkedIn Ads
Facebook, Meta, WhatsApp, Instagram,
TikTok, YouTube, Google Analytics, Google
Ads, Canva, Clipchamp, Camtasia
LANGUAGES
E nglish (Native - Read, Speak, Write)
Afrikaans (Speak, Read, and Write)
REFERENCES
ll recommendations are located on my
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LinkedIn Profile:
www.linkedin.com/in/yolandeyoung
EMPLOYMENT HISTORY
I nhance Supply Chain Solutions | Marketing Manager
June 2023 - Present | Industry: SaaS for Supply Chain | Full-Time
t Inhance Supply Chain Solutions, I spearhead strategic marketing
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i nitiatives to enhance brand visibility and drive business growth in the
s upply chain industry. My role involves end-to-end marketing leadership
a cross diverse product offerings, collaborative partnerships, and
a ward-winning case study submissions.
ey Responsibilities and Achievements:
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▪ Strategic Marketing Leadership:
o Developed and executed comprehensive marketing strategies tailored
to the various supply chain solutions
o Directed marketing initiatives for flagship solutions, including the
Supply Chain Control Tower, Transportation Management System,
Warehouse Management System, and Yard Management System
o Collaborated with cross-functional teams to optimise marketing
effectiveness and align strategies with business objectives
▪ Content Creation and Management:
o Authored all marketing content, including brochures, datasheets, video
s cripts, case studies, and thought leadership pieces
o Develop and maintain the company’s online presence, ensuring
consistent branding across the website and social media platforms
▪ Campaign Management and Analytics:
o Designed and executed multi-channel marketing campaigns to increase
brand visibility and customer engagement
o Leveraged data analytics to evaluate campaign performance and refine
s trategies for maximum impact
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artnership Development and Collaborations:
Cultivate strong relationships with technology and reseller partners to
expand brand exposure and foster business growth.
o C
ustomer Collaborations:I taltile Limited, Twinsaver, Montego Pet
Nutrition, Globepak (a subsidiary of USN), Weldamax (a brand of
Unique Welding), Clicks, SPAR2U, GooGro
o Technology Partners:SAGE, Kinaxis, Datalogic, Flowgear
o Reseller Partners:Relog, Thyme Technologies, SySo Tech, Successive
ward-Winning Case Studies:
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▪ Submitted and secured recognition for several industry-leading case
s tudies at prestigious awards in 2024:
o Africa Supply Chain Excellence Awards
Italtile Limited:Winner of the Supply Chain Coordination and
Collaboration category
Twinsaver:Winner of the Innovation & Change Management category.
o Logistics Achiever Awards
Twinsaver:Platinum award for Reengineering of an Organisation’s
Supply Chain
o Pan African Supply Chain Awards
Weldamax (Unique Welding):Winner of the Best Operations
I mprovement category
T hrough innovative marketing strategies and a commitment to excellence, I
contributed to elevating Inhance Supply Chain Solutions’ reputation as a
trusted partner in the supply chain industry.
YOLANDÉ YOUNG
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MP CAD CAM Solutions|Marketing Manager, Industrial Engineer
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July 2022 - May 2023 | Industry: Manufacturing & SaaS for Manufacturing | Contract
s Marketing Manager, I led the development and execution of strategic marketing initiatives to enhance AMP CAD CAM Solutions’
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online presence, drive lead generation, and foster industry awareness. This contract role allowed me to apply marketing expertise
while completing my Industrial Engineering qualification.
ey Responsibilities:
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▪ Developed and implemented comprehensive marketing strategies aligned with business objectives
▪ Managed marketing budgets and conducted market research to identify growth opportunities
▪ Designed and executed lead generation campaigns across multiple platforms, including SEO, Google AdWords, and LinkedIn
Advertising
▪ Oversaw the creation and execution of targeted marketing campaigns to enhance brand visibility and drive sales
▪ Built and maintained strong relationships with stakeholders and industry partners
▪ Mentored and guided marketing teams, fostering collaboration and creativity
▪ Designed and executed measurable lead generation programs, reporting ROI and campaign performance
▪ Contributed blog posts on technical solutions and industry trends:
https://www.ampcadcam.com/profile/9370a7c--bf9e-dc64e595e29f/profile
ey Achievements:
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▪ I ncreased the company’s online presence by 108%
▪ Achieved a 63% increase in unique website visitors and a 12% rise in average session duration within four months.
▪ Boosted LinkedIn metrics:
o 25% increase in search appearances, 40.3% rise in unique visitors, and 27.7% growth in new followers (reaching 5,000 in six
months).
▪ Elevated Facebook performance:
o 48.8% increase in page likes, 35% growth in post reach, and 60.1% jump in post engagement.
▪ I mproved Instagram engagement:
o 40% increase in impressions, 79% growth in reach, 14% boost in engagement, and 55.6% increase in followers.
▪ Designed and launched a new company website:https://www.ampcadcam.com/
▪ Supported the development of an online training program for SOLIDWORKS and Mastercam, providing remote learning
opportunities.
▪ Hosted monthly networking barbecues to raise awareness about skill gaps in the manufacturing industry and advocate for
a rtisan skill development.
▪ Contract role while completing my Industrial Engineering qualification
Industrial Engineering Contributions:
▪ I mproved manufacturing processes by identifying and reducing bottlenecks, leading to faster cycle times and increased
production efficiency
▪ I mplemented Lean Six Sigma methodologies to eliminate waste, streamline processes, and enhance employee and company
performance
▪ Utilised root cause analysis techniques, including fishbone diagrams, to address and resolve manufacturing process issues
▪ Created detailed process maps to document, analyse, and optimise organisational workflows, ensuring consistency and
efficiency
▪ Applied ergonomic principles to improve worker safety, comfort, and productivity, contributing to a healthier and more efficient
work environment
F ALKE South Africa|Digital Marketing Manager, IndustrialEngineering Practical
March 2022 - July 2022 | Industry: Manufacturing | Contract
s part of a contract role at FALKE South Africa, I successfully merged my expertise in digital marketing and industrial engineering
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to deliver measurable business outcomes while completing my Industrial Engineering qualification.
ey Responsibilities:
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▪ Developed and implemented a comprehensive digital marketing strategy to enhance brand visibility, increase online sales,
a nd drive customer engagement
▪ Managed and optimised multi-channel campaigns across platforms such as Google Ads, Google Shopping, Facebook,
I nstagram, and email marketing, ensuring consistent brand messaging and maximum ROI
▪ Planned, executed, and maintained digital marketing efforts, including SEO, content creation, display advertising, and social
media management
▪ Designed, built, and maintained FALKE's dynamic social media presence, increasing follower engagement and boosting brand
a wareness
YOLANDÉ YOUNG
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▪ P
lanned and managed successful events and trade shows, integrating them into the broader marketing strategy for maximum
i mpact
▪ Tracked, analysed, and reported on digital campaign performance, measuring against key performance indicators (KPIs) to
refine strategies and achieve business objectives
▪ Designed and executed online purchasing programs, boosting e-commerce sales and enhancing the customer buying
experience
ey Success Metrics:
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▪ Achieved 25% month-on-month sales growth
▪ I ncreased FALKE’s online presence by 120% in five months, as reflected in improvements towww.FALKE.co.za
▪ Website audit results (SEMrush): Site Health (89%), Crawlability (97%), HTTPS (100%), Site Performance (100%), Internal
Linking (93%)
▪ Enhanced FALKE’s LinkedIn presence:
o 28% increase in search appearances, 222% increase in unique visitors, 911% growth in new followers, 80% rise in post
i mpressions, 1,710% increase in custom button clicks, and 258% growth in page views
▪ I mproved FALKE’s Facebook presence:
o 10% increase in page likes, 17% increase in page views, 35% growth in post reach, 5% rise in post engagement, 33%
i mprovement in responsiveness, and 25% growth in page reach
▪ Elevated FALKE’s Instagram performance:
o 91.8% increase in impressions, 120% growth in reach, 27% rise in engagement, and 35% increase in followers
Industrial Engineering Contributions:
▪ Completed practical projects focused on identifying and mitigating bottlenecks, reducing cycle times, and improving
operational efficiency
▪ Conducted time and motion studies to pinpoint inefficiencies, leading to data-driven improvements and increased
productivity
▪ Applied Six Sigma quality control techniques to enhance process quality and consistency
▪ Created detailed process maps to document, analyse, and optimise business workflows
▪ Applied ergonomic principles to improve worker safety, comfort, and productivity, contributing to a healthier and more
efficient workplace
I MPOWER|Marketing Manager, Industrial Engineering Practical
July 2021-February 2022 | Industry: Renewable Energy | Contract
In this contract role, I developed and implemented strategic marketing initiatives to establish IMPOWER as a leader in
the renewable energy sector. Alongside my marketing responsibilities, I contributed to process optimisation and
operational efficiency through industrial engineering projects while completing my Industrial Engineering qualification.
Key Responsibilities
▪ Developed and implemented a strategic marketing plan to drive brand awareness and customer acquisition in the
renewable energy sector
▪ Conducted in-depth market research and analysis to identify growth opportunities and inform targeted marketing
initiatives
▪ Led the execution of marketing initiatives, including successful lead generation programs, events, and trade shows,
to expand market reach
▪ Built and maintained a robust online presence, contributing blog posts to share insights and thought leadership,
enhancing industry authority
▪ Created and managed marketing collateral to ensure consistent branding across all customer touchpoints
▪ Designed and executed high-impact campaigns to position IMPOWER competitively within the renewable energy
market.
ey Success Metrics:
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▪ Positioned IMPOWER as a leading renewable energy provider through effective marketing initiatives
▪ I ncreased engagement and customer acquisition through targeted lead generation and outreach programs
▪ Enhanced customer awareness and trust via consistent brand messaging and high-quality marketing content
Industrial Engineering Contributions:
▪ Conducted process optimisation projects, reducing waste, eliminating bottlenecks, and enhancing efficiency for solar
i nstallations
▪ Applied statistical process control and quality assurance methods to ensure high-quality solar installations consistently met
or exceeded industry standards
YOLANDÉ YOUNG
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▪ C
reated detailed process maps to document, analyse, and refine workflows, resulting in smarter, more efficient operations
a cross the organisation
▪ Co-managed solar installation projects from initiation to completion, ensuring timely delivery and adherence to quality
benchmarks
▪ I mplemented Lean Six Sigma methodologies to drive continuous improvement, eliminate waste, and enhance both employee
a nd organisational performance
assault Systèmes | Global Brand Advocacy Marketing - GEOVIA
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July 2018 – June 2021 | Industry: SaaS for Mining
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eveloped and executed a global brand advocacy marketing strategy that significantly increased brand awareness and
customer engagement within the mining software industry.
▪ Led worldwide marketing campaigns and asset development for the GEOVIA brand, establishing a strong market presence
a cross key regions.
▪ Created and implemented targeted campaigns and initiatives that effectively engaged audiences, strengthened brand loyalty,
a nd supported business growth.
▪ Collaborated closely with sales teams to ensure consistent brand messaging and delivery across all customer touchpoints,
enhancing brand cohesion and impact.
▪ Planned, executed, and managed high-profile events and trade shows for EWEST and other regions, showcasing GEOVIA’s
products and driving lead generation.
▪ Spearheaded the annual Natural Resources Forum, a premier industry conference for mining executives in Johannesburg,
a ttracting over 100 high-level attendees.
▪ Designed and executed lead generation programs, meticulously measuring campaign performance and reporting on ROI for
EWEST - MEA.
▪ Managed the brand’s social media presence, ensuring a consistent and impactful brand voice across all platforms, resulting
i n increased online engagement.
▪ Continuously measured and reported on the effectiveness of brand advocacy initiatives, leveraging data and insights to refine
s trategies and maximise ROI.
▪ Oversaw marketing budget planning and allocation for both EWEST and GEOVIA EWEST, ensuring optimal resource utilisation
a nd strategic investment.
ECAD Systems(SOLIDWORKS & Mastercam) |MarketingManager
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November 2017 - June 2018 | Industry: SaaS for Manufacturing
▪ Please refer to my LinkedIn page
harnaud & Co| Marketing & Customer Experience Manager
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November 2011 – October 2017 | Industry: Manufacturing
▪ Please refer to my LinkedIn page
rion Group| Marketing Specialist
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January 2010 –October 2011 | Industry: Hospitality
▪ Please refer to my LinkedIn page
YOLANDÉ YOUNG
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