Yohannerys Fernandez

Yohannerys Fernandez Strategic Operations Leader | Business Development & Account Management Galveston, Texas Professional Summary Strategic Operations Leader and Business Development Specialist with over 5 years of experience driving high-value business outcomes in fully remote, global environments. Expert at translating complex organizational needs into Statements of Work (SOWs) and managing end-to-end digital infrastructure, including WordPress and integrated inventory systems. Proven track record in Direct Sales and high-volume customer engagement, utilizing digital communication platforms (WhatsApp, Quo) to build trust and drive year-over-year revenue growth. Bilingual (English/Spanish) "Builder" dedicated to maximizing Customer Satisfaction (CSAT) and long-term business expansion. CORE COMPETENCIES Sales & Lead Qualification Technical Operations Financial Stewardship Consultative Sales & Prospecting WordPress & E-commerce Admin P&L Oversight & Payroll High-Volume Customer Success Inventory & Order Lifecycle Advanced Excel Modeling Project Leadership Communication Strategic Planning SOW Design & Execution Bilingual (English & Spanish) Market Entry & Branding • Relationship Management: C-Level Stakeholder Engagement & Strategic Partnerships. • Sales & Lead Qualification: Inbound/Outbound Lead Engagement via WhatsApp & Consultative Apps (Quo). • Technical Operations: WordPress Management, E-commerce Inventory, & Order Processing. • Project Operations: SOW Creation, Lifecycle Management, & Quality Assurance (QA). • Financial Acumen: Budget Oversight, Payroll Execution, & Revenue Tracking. • Languages: Fully Bilingual in English and Spanish. Professional Experience Founding Principal | E&F CREATIVE CRAFT Jan 2026 – Present • Brand Architecture: Architected the end-to-end brand identity for a personalized print-on-demand venture, focusing on "continuous thread" craftsmanship to drive customer emotional engagement. • Strategic Growth: Defined a niche market entry strategy centered on "Family, Creativity, and Adventure," successfully building a foundation for scalable digital operations. • Product Ownership: Owns the entire product lifecycle, from conceptualizing complex visual identities to managing vendor relations and quality assurance. General Manager (Remote) | Billion Enterprises BH Oct 2021 – March 2026 • Business Development & Sales: Spearheaded high-volume customer engagement initiatives, managing a year-round sales pipeline and closing deals through strategic digital communication on WhatsApp and Quo. • Inbound Lead Management: Served as the primary point of contact for inbound calls and inquiries, providing consultative support to qualify leads and translate technical needs into business value. • Digital Infrastructure Management: Managed the company’s WordPress platform, overseeing end-to-end inventory management and product deployments to ensure a seamless digital storefront. • Order Operations & QA: Optimized order processing workflows, implementing strict quality control checks to ensure 100% data integrity and fulfillment accuracy. • Financial Stewardship: Exercised full oversight of company bank accounts and multi-entity financial records, maintaining 100% accuracy in payroll and expense tracking. • Leadership & CSAT: Championed a high-performance culture for a distributed team of 15+ employees, streamlining workflows to enhance project delivery speed and customer satisfaction. Front-Office Operations | H2O Hotel & Ikin Margarita Jan 2021 – Sept 2021 • Customer Success: Resolved high-pressure guest concerns and managed reservation logistics, maintaining a high standard of service in luxury hospitality environments. Technical Skills • Sales Tools: WhatsApp Business, Quo (VoIP/Lead Management), CRM Data Entry. • Web & E-commerce: WordPress (Admin), Inventory Management Systems, Order Fulfillment. • Software: Microsoft Office Suite (Expert Excel), Digital Marketing Tools. • Methodologies: Remote Operations Management, Strategic Planning, Financial Reporting. Educational Mentor & Instructional Lead | Private Instruction • Adaptive Communication: Facilitated educational sessions for diverse age groups (ages 3–15), tailoring complex instructional material to meet varying levels of comprehension and engagement. • Mentorship & Leadership: Managed classroom dynamics and provided one-on-one mentorship, fostering a supportive and inclusive learning environment. • Organization: Coordinated schedules and educational resources to ensure consistent delivery of learning objectives.