Yemisi Yekini

Hi, I’m Yemisi — a Website & Digital Marketing Manager with over 7 years’ experience in eCommerce and digital operations. I specialise in helping businesses optimise their online performance through data-driven strategies, creative content, and seamless user experiences.

I’ve worked across multiple industries, from travel to fashion, managing large-scale websites, improving conversion funnels, and driving measurable growth. Currently, I manage the digital presence of two major travel brands under G Touring, where I lead web optimisation, content management, and user experience projects using tools like GA4, Hotjar, Looker, and Umbraco CMS. My focus is always on identifying opportunities to improve performance — whether through data analysis, UX enhancements, or process automation.

What sets me apart is my ability to blend creativity with strategy. I understand both the technical and emotional sides of marketing — how analytics can shape smarter decisions, and how design, photography, and storytelling can build trust and desire. I’ve led full content overhauls, SEO improvements, and new UX rollouts, collaborating closely with developers, designers, and marketing teams to deliver high-quality results.

Beyond my corporate experience, I also run my own jewellery eCommerce brand, where I handle everything from product launches and social media campaigns to Shopify site management. This hands-on entrepreneurial experience keeps me sharp, adaptable, and tuned into what actually drives online sales.

My skill set includes:

• Website management & digital operations
• Conversion rate optimisation (CRO)
• Data analysis using GA4, Looker & Hotjar
• SEO strategy & on-page optimisation
• CMS management (Umbraco, Shopify, Wix)
• Project management (Asana, ClickUp)
• Creative direction & content production
• Video Editing
• Customer service

If you’re looking for someone who can identify opportunities, solve problems, and deliver results with a balance of creativity and logic — I’d love to collaborate. I’m passionate about helping brands grow, elevate their digital presence, and create seamless experiences that convert.