Yemi Zar

Y Yemi Zar Tukkitie 18 B 17, Helsinki-- Empathetic and Resourceful Collaborative Content Strategist I am an English content strategist, a self-published author and a part-time blogger with broad interests in people and society. I collaborate through storytelling talent, research digital trends, and utilise learning by doing to generate practicable flows of bold insightful ideas and inspirational copies that positively impact lives and businesses. Work Experience English Content Strategist 07/2021 to Present Beesh Oy Helsinki Along with others, I helped blossom Beesh Oy (a startup software house) from breath and air into life, bringing English editorial skills and statements of research problems and findings to the business plan. Plus, channelling our shared life experiences into the content formation through storytelling and unique diversity insights to the company’s human-centred business approaches. #empathyinaction Social Media Manager 09/2021 to 04/2022 Ambitious Africa Finland Played a crucial role in website story updates, collaborated with the communications and marketing team and provided creative suggestions on empathy-driven connection with AA’s social media audience as a way of realising Ambitious Africa’s Tripple E model (Entertainment, Education, Entrepreneurship) Skills storytelling and creative writing - 10+ years Market research, content creation and copywriting self-publishing, from A-Z - 1 year Social media management - 2 years Content strategy - 2 years - 2 years Coaching - 10+ years collaborative learning and doing - 10+ years Education University of Helsinki Master’s English Philology Helsinki 08/2016 to 12/2019 Obafemi Awolowo University Master’s Literature (American/ British/ Commonwealth) Ile Ife, Nigeria. 08/2011 to 09/2014 Ambrose Alli University Bachelor’s English (British/ American/ Commonwealth) Ekpoma, Nigeria. 08/2004 to 10/2008 Awards Demola Helsinki 06/2017 I participated in one of Demola Helsinki’s projects in concert with other groups. We were seven members strong in my group until the rigour left us with two remaining members. We would push on nonetheless. I represented the team in persuasive pitching of the team’s project ideas and findings, and we won the best pitch award. Certifications / Licenses IAB Digital Marketing and Media Foundations Certification 08/2021 I constantly return to digital marketing, learning from Google, UX, and other digital skills on Coursera and business reviews worldwide. I get valuable insights into digital trends and customer relationship statistics in business.