Yelitza Garcia

Yelitza Garcia

$50/hr
Social Media Consultant and Marketing Coordinator
Reply rate:
33.33%
Availability:
Hourly ($/hour)
Age:
63 years old
Location:
Miami, FL, United States
Experience:
20 years
Yelitza García Acosta Marketing & Social Media Consultant A proactive, self-driven, results-oriented and highly creative professional. Specialized in Marketing and Social Media Management. Solid experience in the field with more than 20 years working in Marketing, Advertising, Sales and Public Relations at Multinational Corporations and managing top level clients. Currently working as Social Media and Digital Marketing Consultant with great flexibility and willingness to work as a team player, with the capability to adapt myself to any environment and requirement. Some other assets include: Public Relations, Event Planning, Re-branding, among many other services. PROFESSIONAL EXPERIENCE 6780 NW, 109th Court, Doral, Florida, USA-- SOCIAL MEDIA in/yelitzagarciaacosta @GarciaAYelitza YelitzaCGarciaA EDUCATION January 2014 - To Date 2016 - To Date SOCIALMARKETEAM Digital Marketing & Social Media Management Consultant NORTHWESTERN UNIVERSITY (Online Education) • Social Media Management from implementation to evaluation, monitoring, tracking and analytics • Social Media Strategies: Brand Awareness, Website Traffic, Engagement, Lead Generation, and Conversions, among others • SEO, SEM, WEB & Landing Pages Design • E-mail Marketing, Content Creation and Curation • Google Suit: Google Ad Words, Google Analytics, Google+ August 2008 - December 2013 LA BODEGUITA VIRTUAL (TIV. NAT. CORP.) Online Business Marketing Manager • Online Store selling to Venezuela • Marketing, Sales, and logistics • Social Media Management * Achievements: +5,000 likes (Facebook) + 8,000 followers (twitter), +900 follower (Instagram). Successful business for more than 5 years. www.labodeguitavirtual.com Social Marketing Specialization 1984 - 2016 Venezuela, Switzerland, Colombia, Mexico and USA. Many relevant courses and training in Sales, Advertising, Marketing and Social Media 1979 - 1984 ANDRES BELLOR CATHOLIC UNIVERSITY Bachelor of Arts Degree in Social Communication Minor: Advertising & Marketing August 1996 - December 2007 LANGUAGES FIRMENICH S.A. Marketing and Sales Manager • Responsible for the Marketing & Sales Plan and Budget • B2B Plan & Implementation, managing top level clients (P&G, Colgate, Unilever, SC Johnson, among others) • Event planning, PowerPoint Marketing Presentation, Market Research, Focus Groups • From January 2005 to Dec 2007 Authorized Distributor for Venezuela, managing national companies. * Achievements: 50% increase in Sales / 30% increase in Brand Awareness English Spanish SKILLS June 1995 - July 1996 CISNEROS GROUP (CADA Supermarket Chain) Marketing & Advertising Manager * • Design, plan, and execution of the Advertising Plan for the most important Supermarket Chain in Venezuela • Managed TV, Radio, and Newspaper Advertising Campaigns • Conducted Promotional material and Event Planning (Corporate & Stores) • Executed budget planning and management • Liaised with the Advertising Agency: J.W. Thompson Achievements: Advertising Campaigns during that period are amongst the most memorable and impacting campaigns of the company. Recall: up to 80% November 1984 - May 1995 PETROLEOS DE VENEZUELA, PDVSA Marketing & Advertising Coordinator * • Coordination of Advertising & Marketing Material, Press Releases and Corporate Editorial Printing materials (internal and external targets) • Created Daily Brief Press Reports to the Board of Directors and President of the Company. • Team player in Event Planning and Public Relations for some of the most important events, like the Inauguration of “Planta Criogenica de Jose, Edo. Anzoategui, Venezuela) Achievements: The Order of Francisco de Miranda as recognition for outstanding work as a Corporate Journalist. Many letters of recognition from CEO of other oil companies, due to the level of excellence achieved on the job. Mac and Desktop proficiency Office Suite proficiency (Word, PowerPoint, Excel) Web Design: Wix, SquareSpace, GoDaddy. SEO, SEM, Curation, Content Creation, SEM, Google AdWords, Social Media Paid Advertising Facebook, Twitter, Instagram, Pinterest, LinkedIn Business Management Content Creation: tools and apps management. (Hootsuite, PromoRepublic, IFTTT, etc.) Google Analytics: Analysis and Reports. Trade Shows Planning Rebranding “Marketing is no longer about the stuff that you make, but about the stories you tell” Seth Godin
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