Yelitza García Acosta
Marketing
&
Social Media Consultant
A proactive, self-driven, results-oriented and highly creative professional.
Specialized in Marketing and Social Media Management.
Solid experience in the field with more than 20 years working in Marketing,
Advertising, Sales and Public Relations at Multinational Corporations and
managing top level clients.
Currently working as Social Media and Digital Marketing Consultant with
great flexibility and willingness to work as a team player, with the
capability to adapt myself to any environment and requirement. Some
other assets include: Public Relations, Event Planning, Re-branding,
among many other services.
PROFESSIONAL EXPERIENCE
6780 NW, 109th Court, Doral,
Florida, USA--
SOCIAL MEDIA
in/yelitzagarciaacosta
@GarciaAYelitza
YelitzaCGarciaA
EDUCATION
January 2014 - To Date
2016 - To Date
SOCIALMARKETEAM
Digital Marketing & Social Media Management Consultant
NORTHWESTERN UNIVERSITY
(Online Education)
• Social Media Management from implementation to
evaluation, monitoring, tracking and analytics
• Social Media Strategies: Brand Awareness, Website
Traffic, Engagement, Lead Generation, and Conversions,
among others
• SEO, SEM, WEB & Landing Pages Design
• E-mail Marketing, Content Creation and Curation
• Google Suit: Google Ad Words, Google Analytics,
Google+
August 2008 - December 2013
LA BODEGUITA VIRTUAL (TIV. NAT. CORP.)
Online Business
Marketing Manager
• Online Store selling to Venezuela
• Marketing, Sales, and logistics
• Social Media Management
*
Achievements: +5,000 likes (Facebook) + 8,000 followers
(twitter), +900 follower (Instagram). Successful business for
more than 5 years. www.labodeguitavirtual.com
Social Marketing Specialization
1984 - 2016
Venezuela, Switzerland,
Colombia, Mexico and USA.
Many relevant courses and
training in Sales, Advertising,
Marketing and Social Media
1979 - 1984
ANDRES BELLOR CATHOLIC
UNIVERSITY
Bachelor of Arts Degree in Social
Communication
Minor: Advertising & Marketing
August 1996 - December 2007
LANGUAGES
FIRMENICH S.A.
Marketing and Sales Manager
• Responsible for the Marketing & Sales Plan and Budget
• B2B Plan & Implementation, managing top level clients
(P&G, Colgate, Unilever, SC Johnson, among others)
• Event planning, PowerPoint Marketing Presentation, Market
Research, Focus Groups
• From January 2005 to Dec 2007 Authorized Distributor for
Venezuela, managing national companies.
* Achievements: 50% increase in Sales / 30% increase in
Brand Awareness
English
Spanish
SKILLS
June 1995 - July 1996
CISNEROS GROUP (CADA Supermarket Chain)
Marketing & Advertising Manager
*
• Design, plan, and execution of the Advertising Plan for the
most important Supermarket Chain in Venezuela
• Managed TV, Radio, and Newspaper Advertising
Campaigns
• Conducted Promotional material and Event Planning
(Corporate & Stores)
• Executed budget planning and management
• Liaised with the Advertising Agency: J.W. Thompson
Achievements: Advertising Campaigns during that period are
amongst the most memorable and impacting campaigns of the
company. Recall: up to 80%
November 1984 - May 1995
PETROLEOS DE VENEZUELA, PDVSA
Marketing & Advertising Coordinator
*
• Coordination of Advertising & Marketing Material, Press
Releases and Corporate Editorial Printing materials
(internal and external targets)
• Created Daily Brief Press Reports to the Board of Directors
and President of the Company.
• Team player in Event Planning and Public Relations for
some of the most important events, like the Inauguration of
“Planta Criogenica de Jose, Edo. Anzoategui, Venezuela)
Achievements: The Order of Francisco de Miranda as
recognition for outstanding work as a Corporate Journalist.
Many letters of recognition from CEO of other oil companies,
due to the level of excellence achieved on the job.
Mac and Desktop proficiency
Office Suite proficiency (Word,
PowerPoint, Excel)
Web Design: Wix, SquareSpace,
GoDaddy.
SEO, SEM, Curation, Content Creation,
SEM, Google AdWords, Social Media
Paid Advertising
Facebook, Twitter, Instagram, Pinterest,
LinkedIn Business Management
Content Creation: tools and apps
management. (Hootsuite,
PromoRepublic, IFTTT, etc.)
Google Analytics: Analysis and
Reports.
Trade Shows Planning
Rebranding
“Marketing is no longer about the stuff that you make,
but about the stories you tell”
Seth Godin
