Yatin Verma

YATIN VERMA +91 - ·-· www.linkedin.com/in/yatinverma MARKETING SPECIALIST & DIGITAL ADS EXPERT Marketing leader with 12+ years of experience in digital advertising, specializing in Facebook Ads, Google Ads, and multi-platform paid media. Expert in scaling campaigns, precision audience identification and targeting, conversion optimization, and maximizing ROAS. Skilled in data-driven strategies, AI-powered tools, and predictive analytics. Managed multi-million-dollar ad budgets across multiple client accounts, optimizing campaigns through automation, analytics, and real-time performance tracking. Adept at client handling, management, account strategy, and relationship building, consistently delivering growth-focused strategies that exceed expectations. Thrives in high-pressure environments while driving measurable success. STRENGTHS AND EXPERTISE Multi-Channel Advertising Campaigns Business Development & Revenue Growth Client Relationship & Account Management Operations & Team Leadership High-Pressure Decision Making Process Improvement & Scalability PROFESSIONAL EXPERIENCE Digital Advertising & Growth Consultant Remote Contractor January 2021 - Present Managing client relationships and driving success through high-impact advertising strategies and campaigns that deliver growth and consistently surpass performance benchmarks. Achievements: Manage 60+ client accounts, overseeing advertising strategies, campaign execution, and performance optimization across major online platforms such as Facebook (Meta), Instagram, Google, YouTube, Twitter (X), LinkedIn, and TikTok, driving measurable business results and improving client outcomes. Lead end-to-end ad operations with a monthly budget exceeding $100,000, focusing on maximizing ROI and ensuring client satisfaction. Develop and execute internal growth strategies, implementing marketing initiatives that drive revenue and enhance operational efficiency. Mentor and manage cross-functional teams to achieve performance targets and foster a collaborative, results-driven environment. Design and implement effective advertising strategies for client acquisition and retention. Marketing Operations Manager Bikham Information Technology March 2018 - October 2020 Drove the organization to significant achievements, realizing an exceptional growth rate over two years. Proactively identified solutions to enhance the sales team's performance. Achievements: Oversaw a cross-functional team of 20, including PPC executives, social media analysts, graphic designers, web developers, and content writers. Managed an annual marketing budget of $50,000, driving advertising campaigns across Facebook, Instagram, LinkedIn, and Google. Directed social media strategy across all business verticals, managing client accounts with follower counts ranging from 10,000 to 600,000. Earned two promotions within 18 months: first to Marketing Manager within 6 months, then to Business Operations Manager. Team Leader – Client Servicing and Acquisition E-Solutions October 2017 - March 2018 Managing business development initiatives and driving team success through strategic guidance, process optimization, and performance-driven incentives. Achievements: Hired as a consultant to leverage expertise in client management and business development, bringing experience and a strong industry reputation to drive results. Mentored a team of 8, guiding them through new business development initiatives, leading to measurable growth and enhanced performance. Led lead-generation efforts, consistently exceeding productivity targets by 30%, while optimizing processes and improving client engagement. Provided strategic insights to senior leadership, facilitating team training and the adoption of best practices and processes to streamline business development workflows. Team Leader – Client Acquisition MWIDM February 2017 - September 2017 Achievements: Engaged as a strategic leader to drive marketing, development, forecasting, and sales for a newly launched business vertical, ensuring foundational success and sustainable long-term growth. Mentored and developed a team of 10, fostering a culture of accountability and performance, which contributed significantly to the business's growth to a 100+ member team. Collaborated with senior leadership to define and execute growth strategies, optimizing business processes and aligning team objectives with overarching organizational goals. Led the implementation of best practices, providing guidance that empowered the team to drive profitability and achieve long-term business expansion. Team Leader – Business Development BetaSoft Systems June 2014 - December 2016 Achievements: Consistently exceeded monthly performance targets by an average of 160%, delivering exceptional results and driving business growth. Promoted to Team Manager within 6 months, spearheading business expansion initiatives in New Jersey and ensuring seamless operational execution. Awarded the ‘Best Employee Award’ for two consecutive years, reflecting sustained high performance and a commitment to organizational growth. Progressed through multiple leadership roles over 2.5 years, continuously driving growth and operational excellence while maintaining top-tier performance. Sales Trainee IBM/Concentrix September 2013 - June 2014 Achievements: Excelled from day one, consistently outperforming peers and senior team members in sales while achieving top client satisfaction scores. Awarded the IBM Star Award for surpassing results and exceeding expectations. Built a strong foundation in sales, marketing, and client relationship management. EDUCATION PGDM - Operations Management IMT Ghaziabad, India - Class of 2017 Bachelor's - Electronics and Communications Engineering Kurukshetra University, India - Class of 2013 www.youtube.com/@yatinverma7