Yateen Kumar

 Resume Yateen Kumar PROFESSIONAL PROFILE: Qualified Digital Marketing & SEO professional with solid experience in developing marketing campaigns, web analytics, SE rankings improvement, keyword research, site auditing methods, social media optimization and link building. A clear communicator with a background in account management and marketing, I have a passion for optimizing websites to achieve business goals and a talent for improving organic SE rankings with my creative approach and thorough research and analysis. Academic Profile: B-Tech (Information Technology) with 65% in 2012, BRCM CET, Maharishi Dayanand University - Rohtak. Diploma in Information Technology from H.S.B.T.E in 2009 Metric in 2006 with 78% Marks CAREER HISTORY First Select Digital Marketing Consulting Sr. Digital Marketer – May’ 2015 to Present Team Management Website management Campaign management & Affiliate marketing Site structure, Custom page creation Social Media management Advert writing / PPC Bidding strategies On Page and Off Page Optimization. Organizing research and surveys. Carrying out competitor research. Falcon 18 Imports Pvt. Ltd. SEO Analyst – Nov’2012 - May’2015 Overseeing the management of a portfolio of campaigns, and responsible for building, developing and implementing SEO and social media strategies from the ground up. Duties: Reviewing and analyzing client sites for areas that can be improved and optimized Preparing detailed strategy reports Identifying powerful keywords to drive the most valuable traffic Running PPC campaigns Writing powerful calls-to-action to convert visitors Filling websites and other content with effective keywords Writing effective SEO content for blogs, websites and social media accounts Developing link building strategies SEO competencies Staying up to date with the latest developments in the SEO field. Thorough understanding of E-commerce. Knowledge of video search, blogging, twittering, web usability, site design, conversion rates, geo targeting, and ranking methods etc. Commercially aware with good business acumen. Extensive understanding of how to follow compliance guidelines and avoid black hat techniques that can damage a website. Social media campaigns. Possessing basic HTML skills. Knowledge of MS Word, Excel Link building Content management Pay Per click (PPC) Internet marketing Personal Able to prioritize work according to importance. Excellent communication skills for client facing meetings. Clear understanding of ROI analysis. Able to explain SEO concepts to non-technical people including audiences. Possessing an analytical mind. Self-motivated and ambitious. PERSONAL DETAILS: Name: Yateen Kumar Father’s Name: Amar Nath Date of Birth:- Marital Status: Single New Delhi -110065 Declaration: I hereby declare that above information is correct to the best of my knowledge and belief. Yateen Kumar