Yasser Shaikh

Yassershai kh y asi r shei kh81@r edi f f mai l . com - Mumbai , I ndi a PROFESSI ONALSUMMARY Mar ket i ngpr of essi onal wi t hov erf i f t eeny ear sofpr ogr essi v eexper i encei ndi gi t al mar ket i ng, pr oduct managementanduserexper i encedesi gn.Accompl i shedatcr eat i v edev el opment , websi t eoper at i ons, di gi t al pl at f or m managementandcol l abor at i ngef f ect i v el ywi t hst akehol der s, v endor sandcl i ent s.     Di gi t al Mar ket i ng Pr oductManagement Cont entManagement Mar ket i ngAut omat i on     Websi t eDesi gnandDev el opment Sear chEngi neOpt i mi zat i on WebAnal y t i csandRepor t i ng Cust omerRel at i onshi pManagement PROFESSI ONALEXPERI ENCE SamkoI ndi aGr oup Di gi t al Consul t ant 8/ 2015-Pr esent Adv i si ngcl i ent sondi gi t al mar ket i ng, pr oductmanagement , userexper i enceandst r at egi est oi mpr ov e cust omeracqui si t i on, conv er si onandr et ent i onr at es. Ar beezt echsol ut i ons Seni orconsul t antofDi gi t al Mar ket i ng 2/ 2014-8/ 2015 St r at egi cdi r ect i onandpr oductmanagementoft heUni go. com websi t ewi t haf ocusonengagementand cust omerexper i ence.Col l abor at edcl osel ywi t hdev el opmentanddesi gnt oal i gnuserexper i encegoal s andr oadmapst ocont i nual l yl aunchnewf eat ur esandf unct i onal i t yusi ngSCRUM met hodol ogy .  Dev el opedani nt egr at edmar ket i ngpl at f or m andsegment at i onengi net hati ncr easedcust omer engagement , dr ov er ev enueandenhancedcont entcr eat i on.  I ncr easedcol l eger ev i ewsubmi ssi ons10Xv i aacust omerdr i v enuserexper i enceandsi t e pr omot i on.  Launchedmar ket i ngaut omat i oncampai gnst odr i v er ev enueandr epeatv i si t s. Knowl edgeUni v er se Di r ect orofDi gi t al Mar ket i ng 4/ 2010-10/ 2013 Di r ect eddi gi t al andcust omerexper i encei ni t i at i v esacr ossal l Knowl edgeUni v er seUSbr andsi ncl udi ng Ki nder Car e, Knowl edgeBegi nni ngs, Gr ov eSchool andCCLC.Pr i mar yar easoff ocusi ncl udecust omer acqui si t i on, CRM, websi t eoper at i onsandent er pr i sepl at f or m management .      Def i nedent er pr i sedi gi t al r oadmapandst r at egyf orf ourdi st i nctbr andswi t hov er2, 000l ocat i ons. I ncr easedconv er si onr at esby20%f r om A/ Bandmul t i v ar i at et est i ng. Dr ov eov er20Kl eadsamont hwi t h20%YOYgr owt hv i apai dmedi a, af f i l i at esandpar t ner s. I nt egr at edwebsi t eanal y t i cs, chatandCRM pl at f or msgi v i ngf ul l v i si bi l i t yi nt oconsumerbehav i or . Cr eat edent er pr i sepl at f or mt hatsy nchr oni zedl ocat i oncont entdr i v i ngadoubl edi gi tROI . Mat tAr nzen Ni ke, I nc. Pr oductManager , Gl obal Di gi t al Commer ce Cont r act orwi t hKel l ySer v i ces:1/ 2009-10/ 2009, 1/ 2010-4/ 2010 Page2of2 - Managedenhancement sandr oadmapsf orpr oductcat al og, r at i ngs&r ev i ews, pr omot i onsandpr oduct r ecommendat i onpl at f or mf orgl obal Ni keeCommer cesi t e.  I ncr easedcr osssel l r ev enueby150%byi nt egr at i ngandl aunchi ngadat adr i v enpl at f or m.  Sav edov era1, 000hour seachseasonf ormer chandi si ngt eamsbyenabl i ngaut oat t r i but i onand massupdat ecapabi l i t i est omer chandi sepl at f or m.  Cr eat edpr oductr ev i ewf eedbackl oopf orpr oductcr eat i onor gani zat i on, del i v er i ngr eal t i me cust omeri nsi ght . ComcastEnt er t ai nmentGr oup/TheGol fChannel Di r ect orofMar ket i ng, Gol f Now. com 12/ 2005–12/ 2008 Di r ect edmar ket i ngandeCommer ceoper at i onsoft henat i on' sl ar gestgol ft eet i mewebsi t e.Pr ov i ded st r at egi cdi r ect i on, di gi t al pl at f or m managementanduserexper i encedesi gnf or150+websi t es. Account abl ef ordev el opi ngandi mpl ement i ngst r at egi esf orSEM, SEO, emai l , soci al medi aandonl i ne v i deo.  Cr eat eddi st i nctl ocal mar ket i ngcampai gnsl ower i ngcostpercust omeracqui si t i onby48%.  Expandedt oov er50mar ket si n2y ear s, i ncr easi ngcust omerdat abaseov er200%.  I ncr easedr ev enue50%ut i l i zi ngl ocal mar ket i ngi ni t i at i v esi ncl udi ngpai dsear ch, r adi oandpr i nt . Ni ke, I nc. Seni orUserExper i enceDev el oper-Di gi t al Commer ce 6/ 2004–12/ 2005 Seni orf r ont enddesi gneranddev el operofNi keandCol eHaaneCommer cewebsi t es.  Del i v er edcr osschannel br andr ef r eshesanddesi gnenhancement s.  Col l abor at edi ncr ossf unct i onal t eamst ol aunchi nt er act i v epr omot i ons. PRI OREXPERI ENCE  Seni orConsul t ant , Razor f i sh– 6/ 1999-6/ 2004  Mar ket i ngManager , Chr omeDat aCor por at i on– 12/ 1996-6/ 1999 EDUCATI ON  Or egonSt at eUni v er si t y : BSBusi nessAdmi ni st r at i on, emphasi si nMar ket i ng.Mi nori nGr aphi c Desi gn  Uni v er si t yofOr egon: WebDesi gnandDev el opmentPr ogr am  Sear chEngi neAcademyofOr egon: Sear chEngi neOpt i mi zat i onCer t i f i cat i on SKI LLS  Pr oductManagement : Ji r a, Conf l uence, Bal sami qMockups  WebAnal y t i cs:AdobeAnal y t i cs, Googl eAnal y t i cs Mat tAr nzen Page3of3  Sear chEngi neMar ket i ng: AdobeSear chCent er , AdobeMedi aOpt i mi zer , AdobeTar get  CRM, Emai l &Mar ket i ngAut omat i on:Mai l Chi mp, Mandr i l l , Exact Tar get , Sal esf or ce, Act On  Cont entManagement :Ekt r on, Umbr aco, Wor dPr ess, Concr et e