Yasmine Beharic
93 Brega,
Hamlet Lane
Balbriggan
Tel: -
Email:-
Personal Profile
Performance driven marketing professional with more than 3 years experience in creating
highly effective digital marketing campaigns. Offering a proven track record in devising web
marketing strategies that have crystallised brands from relative obscurity, building start-up
ventures, driving revenue and growing profits in competitive markets. Complete in-depth
understanding of internet tools, trends and business models to raise an organization's
visibility and social media profiling across Twitter, Facebook, Linkedin and Google.
Key Skills
Digital content strategy & design
Social media management
Blog authoring
SEO & PPC optimization
Graphic design
Content delivery and distribution
Analytics & Console
Email Marketing
2016– Now Self employed Digital Marketing Consultant
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www.seoexpertireland.com
September 2014 – 2016
MKF Institute
www.mkfinstitute.com
Digital Marketing Manager
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Project management of digital marketing initiatives
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Search engine marketing including SEO and PPC campaigns
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Social media strategy and implementation
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Design and building of business blogs and Facebook pages
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Promotional event Management- open days
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Website Management
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SEO & PPC management
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Managing Sponsorship
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Creation of Promotional Material
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Email Marketing
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Business to Consumer Marketing
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Social Media strategy and online PR
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Dealing with various media groups (TV, print media, online media and radio)
May 2012 – September 2014
Happy Threads
www.happythreads.ie
Digital Marketing Manager
Directly responsible for managing all brand communications through digital channels, setting
up, selling and executing a vision, from delivering stand alone projects to integrated digital
campaigns, developing brand presence, tracking online and help drive lead generation and
sales through effective PPC campaigns.
Key Responsibilities
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Developed a digital marketing plan that included online, direct mail, social media and
newspapers.
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Delivered multi-channel campaigns across e-mail, web and social media - identifying
key areas for improvement, measurement and analysis of impact.
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Management of performance of 2 websites, campaign reporting to ensure the
revenue and cost per acquisition are managed and to ensure delivery of ROI.
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Responsible for continuing the growth of the international markets through all digital
channels.
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Competitor Analysis / Testing of new markets.
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Event management - trade shows.
Digital Marketing
● Developed and managed Facebook, Twitter and Linkedin ads.
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Prepare and setup of search and display PPC campaigns across all markets (UK,
Ireland & Australia)
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Created and refined social media policies and protocols to greatly enhance customer
acquisition, customer service and PR efforts on the web.
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Developed content initiatives to launch blogs, video and social media profiles in order
to establish through leadership and generate significant inbound marketing results.
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Email marketing
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Test and offer new strategies and recommendations such as mobile targeting, site
link extensions and call extensions.
Achievements
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Tripled online leads and grew brand visibility through development of multi-phase
online campaigns.
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Expanded the UK territory by 15% in the first year by breaking previous online sale
records.
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Positioned company as a top 3 result for organic queries pertaining to the most
relevant search term “Dental Uniforms”.
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Successfully removed the Google penalty which was appointed to the company’s
website.
Jan 2008 – May 2012
Smart Wall Paint www.smartwallpaint.ie
Digital Marketing Manager
Directly responsible for developing and implementing of company’s online business strategy
for a series of e-commerce websites to drive sales and branding to education, corporate and
domestic consumers. Lead the development of insight driven digital strategies from
opportunity identification to experience definition.
Key Responsibilities
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Developed a digital strategy for Smart Wall Paint
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Developed a PR strategy online and offline
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Attending trade shows meeting with potential distribution partners
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Developing a sales channel for the export market working directly with the MD, sales
agents and distributors.
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Responsible for growing existing affiliate partner sales for the group management of third
party relationships with the company’s online marketing service providers- affiliate
partners, international agents, sales Channel development.
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Event Management – trade shows
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Graphic Design - Responsible for all graphic and brand design including product design,
marketing material and all online digital ads.
Digital Marketing
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Responsible for the development and execution of the digital marketing strategy for
Ireland, UK, Australia, Canada & USA and the European market www.smartwallpaint.com
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Developed and managed Facebook, Twitter and Linkedin ads.
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Website design & development
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Email marketing
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Search engine marketing including SEO and PPC campaigns
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Managed 5 PPC campaigns including search, display, product listing ads
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Design and building of business blogs and Facebook pages
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Social Media & CMS training including writing of manuals
Achievements
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Signed Dixon Turner to distribution channel in the UK and the European Market
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Expanded the UK territory by 40%, Australian territory 15% , Canada territory 25%
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Positioned company as a top 1st result for organic search queries pertaining to the most
relevant search term ( whiteboard paint) on search engines .co.uk , com , au, ie
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With the success of the above Google Ireland are profiling Smart Wall Paint under their pr
campaign of Irish business success in conjunction with Google Adwords.
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Arte Novi Clinic
Marketing and Sales Manager
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Direct Marketing and Sales
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Responsible for managing and training sales staff
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PPC, SEO,SEM, Email marketing
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Social Media strategy and monitoring
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Event Management – trade shows, in-house shows
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Website Management and redesign
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Business to Business Marketing
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Business to Consumer Marketing
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Creation of Promotional Material
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Email Marketing
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Graphic Design
Jan 2003 – 2004 Pivotal Communications
Digital Marketing Executive ( Part time position)
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Responsible for the online presence of Pivotal communication social media
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Managing Online Social Media Campaigns
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Managed all online channels, including search, social, affiliates, comparison
shopping, email, and display.
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Managing marketing materials production, include leaflets, flyers, posters and
brochures
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Development of marketing strategies and campaigns
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Event Management – Graphic Design, Promotion and Event Management
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Social Media strategy and online PR
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Dealing with various media groups (TV, print media, online media and radio)
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Designing online ads, managing multiple marketing project
Education
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…………………………………………
Portmarnock Community School
Junior and Leaving Certificate
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SCD Dunlaoghaire
Diploma In Interactive media
Graphic Design and Multimedia
computer programming
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Dublin Business School
Diploma in Digital Marketing
2017 -2017…………………………………………………… Shaws Academy
Diploma in Digital Marketing
2017 -2017…………………………………………………… Shaws Academy
Advanced Digital Marketing
Recreation
I have a keen interest in Computers and the Internet. I love to spend my spare time Reading,
in particular the field of Psychology interests me. I am also fond of keeping fit with Aerobics
and love to Travel. Over the past few years I have been to France, Romania, Slovenia, the
UK, Serbia, Greece and Croatia!
Referees
Available on request
