Yasmin Van Den Hoven

A business professional with over 20 years of expertise in the retail sector, specializing in customer relationship management (CRM), customer experience management (CEM), eCommerce, and operational process optimization.

A Certified Customer Experience Professional (CCXP), recognized for implementing structured customer experience frameworks and Voice of the Customer (VoC) programs that drive customer retention, acquisition, and sustainable growth. With a deep understanding of the challenges and opportunities in today’s dynamic marketplace, she has successfully developed and executed customer strategies across diverse industries.

Highly skilled in leveraging customer insights to align with business strategies, enhancing organizational efficiency, profitability, and market competitiveness. Strengths include building and mentoring high-performing teams and fostering a collaborative environment defined by equal opportunities, transparency, and a shared sense of purpose.

In addition to her professional accomplishments, Yasmin serves on the CXPA Africa Leadership Council, contributing to the advancement of customer experience practices. A strategic thinker with a hands-on approach, committed to delivering measurable business outcomes and driving meaningful change through leadership that inspires and empowers.