Yasir Pervaiz
DIGITAL MARKETING
EMAIL-
LOCATION
PHONE
Lahore,Pakistan
PROFILE
Amibitious Marketing Professional with over seven years of
digital marketing experience. Working in digital strategy on
platforms such as Facebook, Instagram, LinkedIn, Twitter,
Google, and Tik Tok, among others. Creating content and
being a good communicator are two important abilities to
have. On all social media platforms, I oversee campaigns and
communities. Google's SEO and SEM.Having a marketing
MBA with a strong understanding of social media analytics.
-
SKILLS
Communication
Marketing
Analytics
Social Media
Management
Google
Adwords
EDUCATION MBA MARKETING
LANGUAGES ENGLISH,URDU
SEO
Strategic
Planning
PROFESSIONAL EXPERIENCE
Digital Marketing Manager at Times Travel (United Kingdom)
Nov 2021 - Present
Creating, developing & implementing effective paid search strategies.
Executing & optimizing many PPC campaigns simultaneously.
Overseeing campaigns across a number of search platforms (e.g. Google AdWords, Bing).
Targeting selected audiences through researching keywords.
Managing campaign budgets & adjusting bids to optimise the ROI.
Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement.
Reporting KPI's to management on a regular basis through various dashboards.
Producing engaging, clear & concise copy for campaigns.
Ensuring that campaigns are aligned across multiple channels.
Building and strengthening key relationships across PPC ad platforms and various vendors.
Reducing the risk of click fraud.
Staying current with PPC & SEM trend and techniques.
Digital Marketing Officer at Greenway Products
March 2020 - Nov 2021
Plans and executes all web, SEO/SEM, database marketing, email, social media, and display
advertising campaigns.
Designs, builds, and maintains our social media presence.
Measures and reports performance of all digital marketing campaigns and assesses against goals
(ROI and KPIs).
Identifies trends and insights and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Plans, executes, and measures experiments and conversion tests.
Collaborates with internal teams to create landing pages and optimize user experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touch points.
Identifies critical conversion points and drop off points and optimizes user funnels.
Collaborates with agencies and other vendor partners.
Evaluates emerging technologies.
Provides thought leadership and perspective for adoption where appropriate.
Digital Marketing / SEO Expert at Al Kashaf Entreprises
June 2019 - Feb 2020
Built a social media presence for the company across all platforms.
The corporate website's SEO and SEM were completed, and it was ranked on the first page.
To attract more customers, created awsome content.
Social Media Marketing Executive at Magic Planet ( Dubai)
June 2017 - May 2019
Contributes to marketing strategy by leveraging social media to identify and acquire customers.
Obtains market share by developing social media marketing plans and programs for each product
and directing promotional support.
Maintains online relations with customers by organizing and developing specific customerrelations programs.
Provides short- and long-term market forecasts and reports by directing market research
collection, analysis, and interpretation of market data.
Develops new approaches for market development, acquiring and analyzing data, and consulting
with internal and external sources.
Maintains research database by identifying and assembling marketing information.
Provides marketing information by answering questions and requests.
Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing
variances, and initiating corrective actions.
Completes social media marketing department operational requirements by scheduling and
assigning employees and following up on work results.
Maintains social media marketing staff by recruiting, selecting, orienting, and training
employees.
Maintains social media marketing staff job results by counseling and disciplining employees; and
planning, monitoring, and appraising job results.
Develops marketing staff by providing information, educational opportunities, and experiential
growth opportunities.
Freelance SE0/PPC Executive at digitalmarketingagency.com
March 2015- Feb 2017
Plan, create, and manage PPC campaigns across a variety of channels
Keyword research and management to optimize bids (add PPC keywords and negative keywords)
Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
Perform daily account management of PPC campaigns (review expensive under-performing
keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget,
maintain Quality Score, impression share and other important metrics)
Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and
landing pages to boost conversion rates
Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly
performance reports to clients analyzing trends, goals, opportunities, and other key performance
indicators
Stay on top of search engine and PPC industry trends
Reviewing and analyzing client sites for areas that can be improved and optimized
Preparing detailed strategy reports.
Identifying powerful keywords to drive the most valuable traffic.
Running PPC campaigns.
Writing powerful calls-to-action to convert visitors.
Writing effective SEO content for blogs, websites and social media accounts.
Developing link building strategies.
Analyzing keywords and SEO techniques used by competitors.
