YASEEN GHAZAL
Performance Marketing Manager
PROFILE
EDUCATION
A highly competent performance marketing
consultant with specific skills in reducing cost per
acquisition and building sales funnels through
online marketing strategies.
Master’s in Advertising and Marketing
Leeds University Business School - UK
Sep 2016 – Sep 2017
My experience spans over seven years in some of
the most high-profile companies including
Emirates Airlines, EF Education First, Souqalmal and
Accor Hotels.
SKILLS
SEO/Blogging /Link Building
SEM/SEA/PPC/CPA
SMM: Paid and Organic
Automation
Email Marketing
Marketing Planning & Budgeting
CERTIFICATIONS
Google AdWords
Google Analytics
Facebook Blueprint
CIM Level 4 Certificate in Professional Marketing
CONTACT
PHONE:
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B.A in Business Administration
ASU - Jordan
Oct 2008 – October 2012
WORK EXPERIENCE
Performance Marketing Consultant (4 months contract) at Souqalmal – Dubai
Feb 2019 – June, 2019
Providing digital marketing consultation
Suggesting and implementing improvements in areas like SEM, SEO, social media, email
marketing, and website conversion optimization.
First month achievements:
-A huge decrease in the CPL by 17%
-and an increase in the overall number of conversions by 13%
This was due to paid campaigns restructuring and daily in-depth optimizing.
Second month achievements:
-A great increase in the number of leads by 16%
Third month achievements
-Increase the conversion rate (CR) by 25%
SEO Consultant at EF - London
Oct 2017 – Feb 2019
Responsible for improving the visibility of EF Arabic websites on search engines, by
developing and implementing SEO strategies.
ADDRESS
Jordan - Amman
Digital Marketing Manager at Souqalmal - Dubai
EMAIL:-
Sep 2015 – Sep 2016
Managing all biddable media channels including Google AdWords, social media platforms;
remarketing; and advertorials.
Helped in reducing the CPA by 15% in the first 1 month of joining.
SEM Executive at ARTIFACT (Previously NetBooster) - Dubai
Feb 2014 – Sep 2015
Managed biddable media channels for ACCOR Hotels and Emirates Airlines, including
Google AdWords, social media platforms.
Helped in a 20% increase in the online presence for ACCOR Hotels search campaigns with
maintaining the same cost.
Social Media Coordinator at Etisalat- Dubai
Nov 2012– Feb 2014
Managed social media channels, including Facebook, LinkedIn, Twitter. Created content
that promoted audience interaction and increased audience presence on company sites
by 8%.
