Yara Zeidan
Paris, France
LinkedIn • - •-Digital Designer
Creative professional with more than seven years of experience in digital designing, project management, design research, and team management. Areas of expertise include…
Digital Designing
User Interface & Experience
Display Advertising
Design Requests
Project Management
Performance Optimisation
Adobe Photoshop
Research & Analysis
Communication Skills
Relationship Building
Training & Development
Team Building
Professional Experience
Criteo – Advanced Creative Designer
Paris, France, 2015 – Present
Efficiently draft and manage display advertising for the Middle East and Africa, as well as enhance Criteo’s Arabic retargeting banners by improving UX. Actively manage and work on design requests assigned by team in Dubai and Cape town. Establish a new project of building an internal portal for company employees to collaborate on internal projects, as well as matching the right skillset to the right project. Support product managers and R&D teams in the implementation of this project for more than 3000 employees’ globally. Pool resources and organise effective training sessions for new employees to guide them about design tools and processes.
Key Achievements:
Improve user-centric tools, features, and products through close collaboration with UX and product team.
Identify new ways to increase client’s ROI by conducting thorough analysis of campaigns performances.
Travelled to various places for meeting clients and presented to them new products and ideas for improving/optimising existing campaigns.
Perform a successful AB test for implementing changes based on local needs, as well as derive effective measures to conduct campaigns with optimal use of resources.
Born Interactive – Senior Digital Designer
Beirut, Lebanon,-
Designed and executed web pages, apps, dashboards, online ads (rich media and RTB), newsletters, and social media activations. Fulfilled clients’ needs by efficiently designing graphics and animations, while also handled digital photographs. Prepared initial designs and submitted to senior management and clients for acceptance. Collaborated with agencies to manage project from scratch to completion within given time and budget constraints.
Key Achievements:
Coordinated with clients by arranging routine meetings to recognise their needs for effective results.
Conducted research on design trends and train new employees to enhance their skills for efficient results.
Utilised skills and knowledge to create UI mockups from paper-and-pencil concept to wire-frame designs to high-fidelity HTML prototypes that convey the interactive model.
Worked with front-end and back end teams to ensure that all designs are being developed pixel perfect and functional before sending those to the client and taking it live.
Additional Experience:
Freelancer, -)
Internship, (2010), Born Interactive, Beirut, Lebanon
Internship, (2009), Wakpot, Beirut, Lebanon
Education / Workshops
Bachelor of Arts in Multimedia Design, Distinction
Academie Libanaise des Beaux-Arts, University of Balamand – Lebanon
Lebanese official Bacc, Life Sciences
Notre Dame des Apotres, Lebanon
Certification of Squared Online Google Course in Digital Marketing and Leadership, 2018
Design Thinking: The Process of Business Success, NUQAT, Kuwait, 2014
Bi-lingual Magazine Design, NUQAT, Kuwait, 2014
Data Visualisation & Infographics, Density Design Lab and Sciences Po-Medialab Milano, Lebanon, 2012
The Mental Bath Coaching Program (Coaching for Employees), Wydner, Lebanon, 2011
Key Projects
Corporate Websites | E-commerce | Microsites | Intranet/Dashboards | Mobile and Tablet | Applications | Games | Social Media | iBooks | Campaigns | Retargeting Campaigns | Newsletters | HTML Prototypes
Technical Skills
Adobe Photoshop | Illustrator | Experience Design | Indesign | Flash | edge | Axure | iBooks Author
Key Clients
Emirates | Qatar Airways | Middle East Airlines | GumTree | KFC | Mentos | GAP |
Chupa Chups | Virgin Megastore | Souq
Languages
English | French | Arabic
