Yana Robbins

Yana Robbins Montclair NJ =-=- Employment History 2022 - Social Media Marketing Consulting, Downtown Alliance of NY Developed strategies to enhance social-media presence for Lower Manhattan storefronts. 2017 – 2021 Marketing Consultant, EverythingBenefits, NJ Developed/executed marketing/brand strategy to educate/acquire end-users through case studies, social media/paid search, PR, viral marketing, events and e-mail. Managed overseas web development team, designed and wrote website content, product page and blogs. 2014 – 2017 Founder of Jumpstart & Jumpstart Kids, a startup magazine and bootcamp in Hong Kong The print/digital publication covered a variety of topics i.e. crowdfunding, design, FinTech and more. Managed a team of freelancers and handled all aspects of the business including website development, sales, sponsorships, events, content, partnerships and distribution. The magazine is currently available in 20 cities in Asia. 12/09 - Now Founded 9AMConsuting.com, an e-commerce + startup consultancy Helping clients of all sizes launch and grow their online presence in areas of SEO/SEM, email marketing, web/print design, and social media. 1/08-11/09 Marketing Manager, Cross Commerce Media, NY (by founders of Linkshare.com) o Managed the development of B2C and B2B websites from concept to launch. o Worked on the positioning, sales collateral, team training, and print ads. o Created business/product specs for B2C, B2B applications. 3/07-11/07 Online Marketing Manager, Freshpair, NY Managed 50%+ of company revenue through SEO, SEM, Affiliate Marketing & Social Media o SEO: Worked in tandem with More Visibility in executing SEO improvements to content, linking, URL-rewriting, while employing "white hat techniques". o Managed content development & copywriters for 500+ pages, daily monitoring of 700+keywords. Grew YOY revenue by 40% and cleaned up grey hat practices without losing rank. o Paid Search: Managed multi-million dollar campaign on Google, Yahoo, and MSN. Identified new keywords, improved quality score, grew YOY revenue by 150%. o Affiliate Program Management: Grew revenue by 250% in 6 months via strategic partner recruitment & optimization. Developed a coupon program and newsletters. o Social Media: Managed YouTube, Twitter, Flickr, and MySpace, Started Corporate Blogging. Drove 200k impressions to promote Freshpair's National Underwear Day via a YouTube video. 1/04-3/07 Account Manager, LinkShare Corporation, NY Launched and managed a large portfolio of top tier clients including Apple, Lands’ End, Bluenile.com, Footlocker, Casual Male XL, L’Occitane, Drugstore.com. o Responsible for affiliate recruitment, auditing placements, newsletters, analysis, and marketing materials. Represented the programs at company events and trade shows. o Managed one program manager and internal resources. Program Manager, LinkShare Corporation, NY Managed the day-to-day aspects of affiliate program for top-tier clients including Apple Store, Saks, Macy*s, Godiva, and Enterprise Car Sales reporting to Sr. Account Manager. o Developed HTML newsletters, web banners and marketing materials. o Coordinated product data feeds, technical integration, and creative needed for adding new products to affiliate program Education & Computer Skills Bronx High School of Science ‘98 Zicklin School of Business '06 at Baruch University, NY. MS in Marketing. Magna Cum Laude University of Hartford '01, CT. BS/BA Marketing & Advertising, Graphic Design Minor. Magna Cum Laude