Yamin Sun

Yamin (Bridget) Sun Email: LinkedIn: https://www.linkedin.com/in/yamin-sun-ms-bus-analytics-mba-32a55119a/ -mobile: - EDUCATION University of Dayton M.S. Business Analytics GPA 3.60 Dayton, Ohio M.S. Business Administration (MBA) GPA 3.60 Miami University - Oxford B.S. Marketing GPA 3.87 Oxford, Ohio SKILLS SUMMARY • • • • • • • Programming Languages: Frameworks: Tools: Platforms: Innovation: Strategy Development Quantitative Data Skills: • Qualitative Analysis Skills • • Languages Interpreter/Translator Python, R, RShiny, SQL, DAX Pandas, Numpy, Scikit-Learn, Matplotlib Power BI, Excel, PowerPoint, Tableau, MySQL, SMSS, JMP, SPSS, SAS Jupyter Notebook, Visual Studio Code Design Thinking, JBTD-Job Map Framework Playing to Win Logistic Regression, Machine Learning, Big Data Analytics, Cluster Analysis, Crosstabs, Drivers Analysis, Conjoint Analysis, Segmentation Analyses. Principle Components Analysis, Linear Programming Metaphor Elicitation Techniques, Ethnographic Research, Semiotic Research in-depth foundational understanding. IDIs, focus groups English, Chinese (Mandarin), Shanghaiese, French (Beginner) English  Chinese Medical WORK EXPERIENCE Market Research Consultant - Chestnut Hill Innovations, LLC 02/2016 to present • Quantitative Data Analysis including machine learning / logiistic regression, crosstabs, drivers analysis (Bayesian belief networks), and segmentation work (cluster analysis using Python, R, SPSS, JMP, SQL, MS Access, Tableau and Power BI • Strategic leader in designing & executing qualitative research by meeting client teams to understand research objectives and using a broad array of qualitative approaches to choose how to best meet client’s research objectives. Chinese Consumer research specialist. • Passionately take project teams to inspiring new territories by designing & facilitating workshops using leading edge approaches like Design Thinking for Product & Service Design Digital Marketing & Staffing Project Intern – BMW 05/2023 to 5/2024 • Veterans Recruitment Program & Website Development – responsible developing design and content of new landing page targeted at recruiting transitioning military veterans and dual employment troops (National Guard or Reservists) including website prototyping and testing. https://www.bmwgroup.jobs/us/en/opportunities/veterans.html • Developing communication tools (talking points, brochures, etc.) based on data analytics emphasizing the DEI experience at BMW and leveraging this as an employment recruiting tool. Marketing Intern - DaYou International Market 06/2021 to 8/2021 • Social Media Manager – responsible for communicating new product offerings and promotional activities (discounts, discounted gift certificates, etc.) using Chinese social media, WeChat (combination of Facebook and Instagram). These efforts double the traffic to store in 3-months • Learn entire operation of the store from incoming goods, to shelf stocking, to cashiering – worked many hours as cashier to understand diversity of customer base and individual interest to be able to make recommendations about new product offerings. Sales Professional - Tiffany & Company 11/2018 to 07/2019 • Developed & maintained customer relationships to achieve consistent top 3 sales performance • Invested in long term relationship building to increase repeat sales (50% of personal total sales) • Focused on deep understanding consumer needs to close the sale and upsell to higher price item