WYCLIFFE OMONGE
EMAIL MARKETING SPECIALIST-
-
Nairobi, Kenya
https://www.linkedin.com/in/wycliffeomongedigitalmarketer/
SUMMARY
Results-oriented Email Marketer with a proven track record of driving customer engagement and revenue
growth through strategic email campaigns. Skilled in A/B testing, segmentation strategies, and data analysis to
optimize email performance and deliver measurable results. Collaborative team player with a strong focus on
customer satisfaction, campaign ROI, and aligning email marketing efforts with overall business objectives.
EXPERIENCE
Email Marketing Specialist
Zuku May 2022 - Jun 2024
Developed and executed email marketing campaigns that resulted in a 25% increase in open rates and a
15% increase in click-through rates, driving customer engagement and loyalty.
Implemented A/B testing strategies to optimize email campaigns, leading to a 30% improvement in
conversion rates and a 20% increase in revenue generated from email marketing efforts.
Implemented email list segmentation strategies, resulting in a 15% improvement in email deliverability and
a 10% increase in email open rates.
Collaborated with the design team to create visually appealing email templates and landing pages, resulting
in a 40% increase in email click-through rates and a 10% increase in overall campaign performance.
Utilized data analysis and monitoring tools to track email performance metrics, identifying areas of
improvement and implementing changes that led to a 25% increase in email deliverability rates.
Junior Email Marketing Specialist
Terracotta Tech Jul 2019 - Feb 2022
Utilized HTML and CSS coding skills to design and code responsive email templates, resulting in a 20%
improvement in email rendering across different devices and email clients.
Implemented email deliverability best practices, resulting in a 25% reduction in email bounce rates and a
15% increase in email deliverability rates.
Monitored industry trends and competitor activity to stay up-to-date with email marketing best practices,
resulting in the implementation of innovative strategies that led to a 10% increase in email engagement.
Utilized customer feedback and inquiries to improve email campaigns, resulting in a 25% decrease in
unsubscribe rates and a 10% increase in customer satisfaction scores.
SKILLS
Advanced knowledge of
email marketing
platforms
Strong understanding of
customer segmentation
strategies
Proficiency in A/B testing
and data analysis
Email template design
and layout
Proficiency in creating
reports to track and
analyze email
performance
CRM and email marketing
platform expertise
COURSES
Foundations of Digital Marketing
Google Jan 2024
Mastering Sales Prospecting
Udemy Apr 2024
Inbound Marketing
Hubspot Academy Apr 2024
Mailchimp Email Marketing Certification
Mailchimp Academy Feb 2024
EDUCATION
Bachelor of Information Technology and Business Administration
Kabarak University Nairobi Kenya Apr 2023 - Sep 2017
LANGUAGES
English
Swahili
