Worku Desalegn Zegeye
Virtual Assistant | Content Writer | Digital Marketer | AI | Blockchain | MBA | 7+ yrs` of experience.
📍 Addis Ababa, Ethiopia | 📞 - | ✉-| 🔗 LinkedIn
SUMMARY
Results-driven professional with an MBA and over 4 years of freelancing experience in virtual
assistance, content creation, and digital marketing, complemented by expertise in banking, trade
finance, and investor relations.
Known for transforming complex data into actionable strategies, optimizing business operations, and
driving digital transformations. Trusted by businesses to deliver both high-level advisory and
hands-on support, from managing stakeholders and projects to building online presence and
executing growth campaigns.
Passionate about leveraging cutting-edge AI, Blockchain, and Gen Z innovations to create smarter,
more sustainable business solutions—whether in the boardroom or the digital marketplace.
PROFESSIONAL EXPERIENCES
Virtual Assistant & Digital Marketing Pro
PI Virtual Assistant Services
08/2022_Present
Remote, ET
o Provided virtual assistance for clients, handling administrative tasks and customer support.
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Provide high-level virtual assistance, managing administrative tasks such as scheduling, email
management, data entry, and customer support for multiple clients.
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Oversee digital marketing campaigns, including social media management, content creation,
and strategy development to enhance client engagement and online presence.
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Develop tailored content strategies that increase brand awareness and drive audience growth
across digital platforms.
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Collaborate closely with clients to understand their needs and deliver solutions that foster
long-term business growth and satisfaction.
Blog Content Writer and Web Admin
Manar Facility Solutions
06/2025_Present
Remote, ET
o Upload and Manage the company’s blog by uploading, editing, and optimizing 30+ articles
weekly, ensuring high-quality, SEO-friendly content.
o Collaborate with the content and marketing teams to improve article quality, relevance, and
engagement for target audiences.
o Oversee the timely publication of content, ensuring all deadlines are met and articles are
published according to schedule.
o Monitor content performance and make data-driven adjustments to improve visibility and user
engagement.
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WordPress, Google Docs, Grammarly, MS Word, Google Analytics, SEMrush, Canva, Trello
and Research tools.
Content Writer & Editor (Volunteer)
Learnhall.com
05/2025_Present
Remote, ET
o Write and edit educational content for high school students, focusing on literacy, study
techniques, and psychological strategies for better learning.
o Incorporate methods like spaced repetition, memory enhancement, and motivation boosters
to improve student engagement and academic performance.
o Simplify complex topics into accessible content that supports student success in exams and
daily learning.
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WordPress, Google Analytics, SEMrush, Canva, Trello.
Recruitment Assistant
Alpha Drive Media
03/2023_09-2023
Remote, ET
o Managed the entire recruitment process, from job posting and candidate sourcing to interview
coordination and final selection.
o Conducted initial screenings, assessed candidate qualifications, and ensured alignment with
client needs and job requirements.
o Communicated with candidates throughout the process, providing updates and feedback,
and ensuring a positive candidate experience.
o Collaborated with hiring managers to understand role requirements and refine candidate
selection criteria, improving the overall recruitment strategy.
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LinkedIn Recruiter, Google Meet, Calendly, Excel
EDUCATION
Master of Business Administration (MBA), Business Administration
Ashland University & LeadStar College– Addis Ababa, Ethiopia | 2016 – 2018
o GPA: 3.72 / 4.0
o Focus: Leadership, Strategic Management, Finance, Operations, and Organizational Behavior
o Developed advanced skills in corporate governance, investment analysis, and strategic
decision-making
Bachelor of Arts (BA), Accounting and Finance
Admas University – Addis Ababa, Ethiopia | 2012 – 2016
o GPA: 3.69 / 4.0
o Relevant coursework: Financial Accounting, Management Accounting, Corporate Finance,
Auditing, Taxation
o Built foundational expertise in financial reporting, analysis, and compliance
TRAININGS & CERTIFICATIONS
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The Complete Digital Marketing Guide: 27 Courses | Udemy (2025) Credential URL
Virtual Executive Assistance | ALX Africa Hub (2025) Credential URL
AI for Organizational Leaders | Microsoft & LinkedIn (2025) Credential URL
Artificial Intelligence (AI) for Social Impact | Asian Development Bank Institute (2025) Credential
URL
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Career Essentials in Generative AI | Microsoft & LinkedIn (2025) Credential URL
The Complete Investment Banking Course | Udemy (2025) Credential URL
Retail & Digital Banking, Green Banking & Sustainable Banking | Udemy (2025) Credential URL
Sustainability Training and E-Learning Program | The World Bank Group (2025) Credential URL
The A to Z of ESG (Environmental & Social Governance) | Udemy (2025) Credential URL
Corporate Strategy | University of London & UCL School of Management (2024) Credential URL
The African Master-class Series : Vision to Venture | Ideation Africa Hub (2025) Credential URL
Successful Negotiation: Essential Strategic Skills | University of Michigan (2024) Credential URL
KEY FREELANCING SKILLS
Freelancing Skills
o Virtual Assistance: Email management, scheduling, data entry, research, customer support,
travel arrangements.
o Content Writing & Editing: Blog posts, articles, website copy, SEO-optimized content.
o Digital Marketing & SEO: Social media management, email marketing, content strategy,
analytics, performance tracking.
o Recruitment & Client Management: Candidate sourcing, interview coordination, recruitment
process management.
o Project Management: Asana, Trello, Slack, Monday.com.
o Business Development & Client Relations: Understanding client needs, building long-term
relationships, delivering custom solutions.
Digital Tools
o Design & Marketing Tools: Canva, Adobe Suite, WordPress, SEMrush, Google Analytics,
Hootsuite, Buffer.
o Project & Workflow Management: Trello, Slack, Asana, Monday.com, Google Workspace,
Microsoft Teams.
o Data Analysis & Reporting: Tableau, Power BI, Google Analytics.
o AI Tools: ChatGPT, Grammarly, AI-powered social media tools.
PROFESSIONAL APPROACH & VALUES
o Efficiency & Automation: Leverage AI and productivity tools to streamline operations and
increase efficiency.
o Client-Centered Solutions: Focus on understanding client needs and delivering tailored,
result-oriented strategies.
o Continuous Learning: Stay updated with the latest in AI, blockchain, and digital marketing to
provide cutting-edge services.
o Flexible & Adaptable: Thrive in remote, dynamic work environments, delivering high-quality
solutions within deadlines.
