Personal Portfolio
Worku Desalegn
Virtual Assistant/ Digital Marketer/SEO expert/
Content Writer/MBA in Finance
About me
I’m passionate about helping to make people’s lives easier.
I have over 10 years of experience as Finance, Customer
Service & Relationship management along with my extensive
background in freelancing as a Virtual Assistant, Content
Writer, Data Analyst, Digital Marketer, and SEO Expert.
I grew up in Addis Ababa, am an avid kayaker,and I’m excited
to partner with you!
Skills & Expertise
Virtual
Assistant
Customer
Service &
B2B sales
Digital
Marketing
& SEO
Content
Writing
& Data
Analysis
Portfolio samples
Virtual Assistant
Provided full-service administrative support to
5+ busy executives, handling various tasks
such as scheduling appointments, managing
travel
arrangements,
and
organizing
documents and files.
Answered and screened incoming calls,
routed inquiries to appropriate team
members, and delivered excellent customer
service.
Demonstrated strong problem-solving and
multitasking abilities to juggle competing
priorities and ensure deadlines were
consistently met.Earned praise from clients
for my proactive approach, attention to detail,
and ability to anticipate their needs.
Core Competencies
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Calendar Management
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Email and Correspondence
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Travel Booking and Coordination
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Data Entry and Document
Digital Skills
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Formatting
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Project Coordination and Support
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Customer Service and Client
Relations
Proficient in Microsoft Office Suite
(Word, Excel, PowerPoint,
Outlook)
Experienced with project
management software such as
Asana & Trello
Skilled in using virtual
communications and collaboration
tools (Zoom, Slack, Google Meet)
Digital Marketing, Data
Analysis & SEO
Experienced
digital
marketing
professional with a proven track record of
driving measurable results for clients.
Expertise in search engine optimization
(SEO), content creation, social media
marketing, and lead generation.
Technical Skills
Core Competencies
➔
Skilled at analyzing data, identifying
performance trends, and implementing
data-driven strategies to improve online
visibility and conversions.
Passionate about staying up-to-date with
the latest industry trends and best
practices.
Search Engine Optimization
(SEO)
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Content Marketing and Creation
Social Media Marketing
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PPC Advertising and Analytics
Email Marketing and Automation
Website Optimization and CRO
❖
Proficient in Google Analytics,
Google Search Console, and other
marketing analytics tools
Skilled in using SEO software and
tools such as Ahrefs, SEMrush,
and Moz
Adept at email marketing platforms
(Mailchimp, Constant Contact) and
marketing automation software
Comfortable with graphic design
tools (Canva, Adobe Creative
Suite) for content creation
Sr. Investor Relations Officer
Amhara Bank, Addis Ababa,Ethiopia
September 2022 - Present
Career highlights
Customer Service Executive
Amhara Bank,Wegagen bank,
Addis Ababa,Ethiopia
September 2018 - September 2022
Branch Outlet Supervisor
Commercial Nominees, Addis Ababa
June 2012 - January 2018
Contact
Worku Desalegn-Blog:The Storyteller's Shelf
(storieswemissed.blogspot.com)