Wong Yee Mun

WONG YEE MUN WONG YEE MUN -- PERSONAL DETAILS Date of Birth Age Nationality Race Gender : 20th September 1988 : 31 years old : Malaysian : Chinese : Female EDUCATIONAL BACKGROUND 2007 to- to 2007 Taylor’s University Bachelor of Culinary Arts & Foodservice Management (Hons) Metropolitan College Foundation in Arts WORKING EXPERIENCE Ad Operations Manager CPXi Asia SdnBhd July 2018 – Present - Account Handled: Based on various Campaigns. - Work closely with sales, account managers and vendors to implement and oversee ad campaigns on site, mobile, app and email products - Manage ad trafficking, ad creation, and reporting - Monitor campaigns throughout lifecycle, communicating with account managers, creative - Optimize campaigns, including reviewing reports and making suggestions for improved performance - Optimizing campaigns to meet deliveries. - Post reporting for ended campaigns. - Fully handled Facebook campaigns from scratch. (Create campaign, Upload Campaign, Upload materials, Optimizing & Reporting) - System Handled: DV360, Google Analytics, Google Adwords, YouTube, LinkedIn, Appnexus, Facebook Business Manager, Instagram and Verizon Media Assistant Ad Ops Manager Innity SdnBhd February 2018 – July 2018 (6 Months) Responsible for keeping up to date with the latest in trafficking and media industry trends and knowledge sharing with the Ad Operation team - Help manage and supervise the Ad Operations team - Providing digital advertising training and knowledge for the Ad Operation team - Advise/consult with media team and client regarding advertising technologies, tracking campaign performance and explore new technologies for reporting - Act as liaison with internal team and publisher sites regarding planning, tracking, scheduling and delivery of campaigns - Serve as the main point of contact between ad server, publishers and internal business units - Screen incoming creative according to adserver specs and technical requirements documentation Page | 1 WONG YEE MUN - Create process document for all parties and make sure all parties are in check Manage the scheduling, production and implementation of online advertising campaigns Coordinate the rotation of ads according to client brief Deliver banners with rotation updates to sites Responsible to ensure ad serving and ad tracking is in place before campaign goes live Follow up with insightful reporting and recommendation to client for campaign optimization Familiar with multiple digital tools and platform: Doubleclick Bid Manager, The Trade Desk, Appnexus, Google Analytics, Google Adwords, Quora Senior Ad Ops Specialist Innity SdnBhd January 2016 – January 2018 (2 years 1 month) - Account Handled: Based on various Campaigns. - Work with sales, editorial, account managers and vendors to implement and oversee ad campaigns on site, mobile, app and email products - Manage ad trafficking, ad creation, and reporting - Monitor campaigns throughout lifecycle, communicating with account managers, creative agencies and vendors on issues as needed - Optimize campaigns, including reviewing reports and making suggestions for improved performance - Work closely with sales, marketing, editorial, design, and tech as well as on the creation and implementation of custom advertising solutions - Oversight of high impact calendar and inventory reservation and management - Provide pre-implementation and post-implementation support to display publishers - Develop and streamline processes to facilitate and expedite display publisher on-boarding and case/incident tracking, as needed - Provide technical support to advertisers, account managers and others via phone, email and web - Optimizing campaigns to meet deliveries. - Post reporting for ended campaigns. - Attend sales meeting to ensure all campaigns runs smoothly. - Fully handled Facebook campaigns from scratch. (Create campaign, Upload Campaign, Upload materials, Optimizing & Reporting) - System Handled: Advenue, DBM, TTD, Appnexus Senior Digital Implementation & Buying Executive GroupM June 2015 – December 2015 (6 months) - Account Handled: Astro, Chanel, Unicharm - Detail analyzing on campaign performances and real time campaign optimizations - Sending in bookings to publishers & preparing MCRs to creatives - Well verse in all top digital tools; Sizmek, Comscore, Effective Measure, Symphony Senior Implementation & Buying Executive GroupM January 2015 – June 2015 (6 months) - Account Handled: GCH Retail, Prudential Assurance, Eastspring, Garena - Accomplishes junior results by communicating job expectations; planning, monitoring, and appraising job results; coaching, counseling, and disciplining junior; developing, coordinating, and enforcing systems, policies, procedures, and productivity standards. - Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience. - Keeping up to date with industry research figures, including distribution figures (newspapers and magazines) and audience figures (TV and radio). - Monitoring buying strategies. - Liaising and building relationships with clients and media sales companies. Page | 2 WONG YEE MUN - Negotiating with media sales companies to obtain the best rates and most appropriate media spaces in online, broadcast and print advertising. Liaising with media sales people to adjust media schedules in response to audience figures. Booking individual advertising spots, e.g. pages, posters, internet banners, broadcast adverts, etc. Ensuring that the adverts run accurately so the desired media message is seen and heard by consumers. Client reporting and budget management, including preparing costings for clients and producing spending updates throughout the campaign. Collecting and analyzing sales and consumer data. Undertaking research using a wide range of specialist media resources Analyzing the effectiveness of the campaign and using this data to inform future campaigns Working on a range of client accounts at the same time, often juggling various projects and deadlines. Supporting the media manager and other colleagues. Implementation & Buying Executive GroupM September 2012 – December 2014 (2 years and 3 months) - Account Handled: Courts, Regus, Nike, Boehringer, Sime Darby Auto, Ferrero Asia Limited, Kimberly Clark, Unicharm, GroupeSeb, Calvin Klein, BP Castrol, APIIT, Proton, Old Town White Coffee. Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience. Keeping up to date with industry research figures, including distribution figures (newspapers and magazines) and audience figures (TV and radio). Monitoring buying strategies. Liaising and building relationships with clients and media sales companies. Negotiating with media sales companies to obtain the best rates and most appropriate media spaces in online, broadcast and print advertising. Liaising with media sales people to adjust media schedules in response to audience figures. Booking individual advertising spots, e.g. pages, posters, internet banners, broadcast adverts, etc. Ensuring that the adverts run accurately so the desired media message is seen and heard by consumers. Client reporting and budget management, including preparing costings for clients and producing spending updates throughout the campaign. Collecting and analyzing sales and consumer data. Undertaking research using a wide range of specialist media resources Analyzing the effectiveness of the campaign and using this data to inform future campaigns Working on a range of client accounts at the same time, often juggling various projects and deadlines. Supporting the media manager and other colleagues. Media Planner Executive MEC December 2010 - September 2012 (1 year and 9 months) - Account Handled: Colgate, Aino Living Responsible for advertising expenditure report and analysis of allocated brands (work closely with Research Team). Planner is directly responsible for post buy reports and analysis. Crafting media schedules and where required, assist media director with media negotiations. Media rational and proposals (with supervision from Planning Manager / Planning Director). Media evaluation for new media. Big ideas and working closely with CEO and Planning Team to implement the Big Ideas. Page | 3 WONG YEE MUN - Assist in budget control. Attend meetings (if required). Work closely with Implementers to monitor amendments advices. Ensure all deadlines are met. LANGUAGE English Bahasa Malaysia Mandarin French Writing Reading Speaking Excellent Excellent None Basic Excellent Excellent Basic Basic Excellent Excellent Good Basic REFERENCES Furnished upon request Page | 4