Wisdom Iluyomade

Wisdom Iluyomade 📧-| 📱- | 🌍 Nigeria| 💼 [https://www.upwork.com/freelancers/wisdomi8?mp_source=share] Professional Summary Mailchimp Certified Email Marketing Expert with 7+ years of experience helping businesses design, automate, and optimize high performing email campaigns. Specialized in Mailchimp automation, CRM integrations, and audience segmentation to drive conversions and improve customer retention. Skilled in creating seamless workflows that connect Mailchimp with platforms like Shopify, Wix, WordPress, Zapier, Pipedrive, and HubSpot. Proven track record of delivering scalable, data driven email marketing strategies for clients across e-commerce, SaaS, coaching, and real estate industries. Core Skills • Mailchimp Campaign Setup & Management • Mailchimp Automation Workflows (drip, abandoned cart, onboarding) • Email Newsletter Design (HTML & Responsive Templates) • CRM & API Integrations (Pipedrive, HubSpot, Zapier, Shopify, Wix) • Email Deliverability Optimization • A/B Testing & Campaign Analytics • Audience Segmentation & List Growth • Customer Journey Mapping • Conversion Rate Optimization (CRO) Professional Experience Freelance Mailchimp Email Marketing Expert Remote | 2017 – 2019 • Designed and executed 200+ Mailchimp campaigns for e-commerce, SaaS, and service based businesses. • Built automated email funnels (welcome series, abandoned cart, re-engagement) that improved conversion rates by up to 35%. • Integrated Mailchimp with Shopify, Wix, WordPress, HubSpot, and Pipedrive, streamlining lead capture and CRM sync. • Optimized deliverability and list segmentation, resulting in a 25–50% increase in open and click through rates. • Provided clients with campaign analytics and actionable insights for long-term growth. Email Marketing Consultant | [BlueWave Digital Solutions] London, UK | 2015 – 2017 • Managed Mailchimp newsletters and automated campaigns for small to mid-sized businesses. • Developed responsive HTML templates that boosted engagement by 40%. • Trained marketing teams on using Mailchimp for campaign setup, automation, and analytics. • Conducted A/B tests to refine subject lines, CTAs, and send times, improving campaign ROI. Education & Certifications • Mailchimp Email Marketing Certified – Mailchimp Academy • Digital Marketing Fundamentals – Google Digital Garage • B.A. in Business Administration – Federal Polytechnic Ile-Oluji Industries Served • E-commerce & Retail • SaaS & Technology • Coaching & Online Education • Real Estate & Property Services • Health, Fitness & Wellness Tools & Platforms Mailchimp • Zapier • HubSpot • Pipedrive • ActiveCampaign • Klaviyo • Shopify • Wix • WordPress • Google Analytics • Canva • Figma