Winnie Musyoki

WINNIE MUSYOKI DIGITAL MARKETING SPECIALIST Successful Digital Marketing Specialist skilled at planning, executing, and optimizing online marketing strategies. Consistently achieves results through excellent planning skills and proactive campaign tracking. A team player who communicates quality issues effectively and offers corrective actions. Proficient in Social Media Marketing, SEO, SEM, PPC, Affiliate Marketing, Email Marketing, Graphic design, Microsoft Excel, Communication, and Teamwork. Contact Phone - Experience Jan 2022 - Jan 2023 Keline Interior and Design | Nairobi, Kenya Sales and Marketing Specialist Inventoried stock, placed product orders and verified receipts. Supported sales staffs by providing market trends, account analysis and new product information. Implemented advertising campaigns and prepared promotional materials. Examined needs, wants and spending patterns of target audience. Researched competitor marketing trends and prices using data analysis. Email - Address Bahati Estate, Nairobi, Kenya Education Sep 2019 - Oct 2021 Jubilee Insurance | Nairobi, Kenya Digital Marketing Specialist Tracked and reported on marketing campaign performance. Created and deployed social media content, engaged with target audiences, and boosted reach with strategic ad placement. Learned some of the email marketing strategies. Tracked marketing campaigns, e-marketing events and subscriber lists, and other necessary information in CRM systems. - Bachelor of Science, Chemistry Masinde Muliro University of Science and Technology. 2017 Sales and Marketing Kenya Institute of Development Studies Jan 2019 - July 2022 Duchy Travels | Nairobi, Kenya Social Media Marketer Interacted and dealt with customers. Managed a budget to be spent on promoting social media posts and PPC advertising. Kept track of data and analyzing the performance of social media campaigns. Applied Analytics Tools to boost website's reach. Collaborated closely and thoughtfully with the web production team. Built a team. Expertise Affiliate Marketing SEO/SEM Graphic Design PPC Jan 2017 - Sep 2018 Digitize Services | Nairobi, Kenya Affiliate Marketer Created a content strategy to promote the company's products. Tested different types of content to maximize revenue. Compiled traffic and revenue reports with Google Analytics. Used SEO tools to do keyword research and find new promotional opportunities. Gained product knowledge. Built through consistency and also built a team. Social Media Marketing Email Marketing Microsoft Excel Language Reference English Gershom Kyalo Maero Keith Swahili Researcher/ Lecturer, MMUST SEO Expert, Jubilee Insurance Phone: - Phone: Email : - Email : -