Wilma Charon

Calgary, AB T3M 0H3 -- Wilma Charon, BCMM Digital Marketing Professional SKILLS ● ● ● ● ● Able to handle multiple complex projects simultaneously, while ensuring high quality and measurable results throughout. Able to develop and optimize organic and paid marketing campaigns across various channels, including SEO/SEM, social media, email marketing, owned web properties, and account-based marketing. Capable of understanding the client’s vision and business objectives, and implementing a cohesive plan to strengthen their identity and achieve their goals. Excellent communication and collaboration skills and keen attention to detail. Ability to lead and inspire teams, clearly communicate a vision, and foster collaboration. TECHNICAL PROFICIENCIES ● ● ● ● ● Google (Ads, Analytics, Search Console, Business Profile, Drive, Sheets, Docs). Project management (Wrike, Ignitur, Monday.com, SalesForce, AgencyAnalytics, Moz Pro). Web (HTML, WordPress, Shopify, GoDaddy, Square). Social (Hootsuite, SocialPilot, Business Suite). Email Marketing (Mailchimp, Hubspot, ConstactContact, Canva). EXPERIENCE Cardan Marketing Solutions, Calgary - Marketing Director, Account Manager. October 2015 - PRESENT Account/Project Management: 12 to 30 clients ● Create strategic marketing plans based on a thorough analysis of the company’s digital assets (website audit, keyword research and market/competitor research). - - 1 of 3 ● Plan the development of digital products to enhance corporate identity, including websites, branding, stationery, and print/digital collateral. ● Lead the creative team, including graphic designers, software developers, SEO experts, and content writers, by assigning tasks and overseeing the production of high-impact mock-ups and content drafts. ● Hands-on Implementation and management of marketing campaigns across platforms (SEO, SEM, SMM). ● Review and edit all deliverables to ensure strong branding and alignment with client objectives, while monitoring campaign performance to guarantee results and client satisfaction. ● Maintain meaningful communication with clients to address changes, answer questions, and respond to requests or concerns regarding their campaigns or collateral. ● Monitor data to measure the success of active campaigns month-to-month and YTD (Analytics, Search Console audits, rankings, page speed). ● Prepare KPI reports and discuss their findings with each client, identifying opportunities and recommending tactics/products to meet their needs. Ensure all project goals, budgets, and timelines are met while providing clients with regular updates on progress ● First Impression Media, Calgary - Marketing Manager August 2014 - Oct 2015 ● Crafted, developed and managed Google Ads campaigns and implemented on-page SEO optimization tactics. ● Performed keyword and market research and recommended tactics to address areas of improvement. ● Handled client communication by delivering regular project updates and promptly addressing day-to-day requests and concerns.” ● Collaborated with the marketing team in the production of a wide range of marketing materials, including brochures, posters, letters, postcards, and other collateral. ● Monitored client websites and implemented necessary back-end changes to optimize performance and functionality. ● Developed detailed proposals and presentations for websites and marketing campaigns to effectively communicate strategies and objectives. - - 2 of 3 ● Conducted in-depth analyses of client websites and marketing campaigns to identify opportunities for improvement and devise more effective strategies. JWN, Calgary - Public Relations Coordinator May 2013 - April 2014 ● ● ● ● ● ● ● Create communication materials including Welcome Kits and Details Packages for guest speakers and event sponsors, as well as Marketing Portfolios. Create event presentations and briefs. Create and edit web content for event pages. Research and upkeep social media platforms and perform social media monitoring using several platforms, including Hootsuite. Create online satisfaction surveys for event sponsors, speakers, volunteers and delegates, and collect the data. Regularly perform market and post-event research. Work on contact lists and email campaigns between CRM platforms. EDUCATION Mount Royal University, Calgary - Bachelor of Communications - 2014 Public Relations & Applied Communications Major, Marketing Minor. In addition to the required academic courses, I completed the required 300 hours of communications volunteer work and two internships. AWARDS Dean’s Honour Roll - 2013, 2014, 2015 President’s Honour Roll - 2014, 2015 Jason Lang Scholarship - 2014 For more Work and Volunteer Experience examples, please visit my LinkedIn page: https://www.linkedin.com/in/wilmacharon/ - - 3 of 3