Willingham Oba

WILLINGHAM OBA 12B Railway Close, D/line, Port Harcourt, Rivers 23456 ♦ C:- ♦- PROFESSIONAL SUMMARY Experienced marketing management professional who consistently delivers high-quality and results-focused marketing content. In-depth knowledge of social media marketing with expertise in identifying emerging market trends. SKILLS Digital marketing Partnership Marketing Strategic marketing Marketing Campaign Management Product marketing specialist Marketing Automation Software Marketing plan development E-Marketing Online and mobile consumer marketing tools Internet and E-mail Marketing E-mail and direct mail marketing campaigns Empowers high-performing sales teams Accomplished manager Advanced Salesforce.com user Internet marketing Strategic account development B to B sales Customer Relationship Management Software (CRM) Customer Relationship Management Software (CRM) Adherence to high customer service standards Customer-focused WORK HISTORY sales and marketing manager, 05/2016 to Current RivCom Inc. – Port Harcourt Created and launched new online marketing strategies that resulted in 75% sales increase. Developed quarterly and annual sales department budgets. Supported the sales team in writing proposals and closing contracts. Maintained knowledge of current sales and promotions, policies regarding payment and exchanges and security practices. Reviewed operational records and reports to project sales and determine profitability. Attended sales training camp and brought best practices leadership back to the company. Increased revenues by 30% within the first year as Sales Manager. Approved all sales staff budget expenditures. Trained all incoming sales team members. Supervised a sales force of 37 sales associates. Developed a comprehensive training program for new sales associates. Exceeded regional annual sales target by 25%. Planned and directed staff training and performance evaluations. Contacted customers by phone and email in response to inquiries. Promptly resolved all customer requests, questions and complaints. Built relationships with customers and the community to establish long-term business growth. marketing assistant, 01/2015 to 02/2016 Advanced Auto LLC – Yenagoa Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword research tactics. Increased website traffic by an average of 57% each month using cutting-edge inbound marketing techniques. Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials. Created effective messaging using language, graphics and marketing collateral. Compared agency and vendor marketing expenses against established budgets. Collaborated with designers and the editorial team on marketing materials. Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy. marketing associate, 10/2013 to 01/2015 Wood Enterprises – Port Harcourt Created effective messaging using language, graphics and marketing collateral. Compared agency and vendor marketing expenses against established budgets. Collaborated with designers and the editorial team on marketing materials. Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy. Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials. Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword research tactics. Increased website traffic by an average of 61% each month using cutting-edge inbound marketing techniques. EDUCATION Bachelor of Science: Marine Engineering, 2015 Federal University of Petroleum Resources - Warri Associate of Science: Advanced Learner's Diploma in Business Management , 2012 Alison - Ireland (Virtual) High School Diploma: 2005 Meved Model International High School - Port Harcourt High School Diploma: 2005 Meved Model International High School - Port Harcourt ACCOMPLISHMENTS Consistently commended by upper management for spearheading and leading effective marketing campaigns. Increased global eCommerce sales by 75% in one year.