WILLIAN SILVEIRA
+55 - | São Paulo, Brazil |-| linkedin.com/in/williansds
PROFESSIONAL SUMMARY
Results-driven analyst with experience in commercial planning, channel strategy, new business development, and sales performance
management across leading companies in the retail and e-commerce sectors. Skilled in market analysis, strategic execution, KPI
monitoring, and cross-functional collaboration. Strong proficiency in data tools and fluent in English.
PROFESSIONAL EXPERIENCE
Grupo Carrefour Brasil
Sales Planning Analyst
- Analyzed sales performance and trends
- Managed online platforms and marketplaces
- Planned and executed promotional campaigns
- Provided customer support and enhanced sales effectiveness
- Conducted competitive and market trend analysis
Natura
Feb 2024 - Nov 2024
Integrated Planning Analyst
- Led revenue and margin planning for The Body Shop brand
- Built Outlook and Budget plans
- Defined sales targets across e-commerce, owned stores, franchises, and commercial categories
- Managed commercial campaigns and developed performance reports
- Monitored KPIs and led performance analysis to drive business decisions
- Supported process and report optimization initiatives
Grupo Boticário
Oct 2022 - Dec 2023
Senior Channel Strategy Analyst
- Translated strategic plans into tactical and operational actions
- Designed and managed efficient sales processes with forecasting and performance tracking
- Developed and executed commercial strategies across multiple channels
- Fostered cross-functional collaboration with marketing and growth teams
- Managed strategic planning, governance, and OKR alignment for commercial initiatives
Melhor Envio
Aug 2021 - Sep 2022
New Business Analyst II
- Conducted market research and competitive analysis
- Prospected and qualified strategic partners
- Delivered commercial pitches and negotiated partnership agreements
- Managed partner relationships and tracked performance metrics
EDUCATION
Federal University of Pelotas
2017 - 2022
Bachelor's Degree in International Relations
ETEC Polivalente de Americana
2015 - 2016
Technical Degree in Computer Science
ETEC Polivalente de Americana
2014 - 2016
Technical Degree in Civil Construction
SKILLS & TOOLS
Languages: English - Advanced
Tools & Software: Databricks, Salesforce, Tableau and Excel
