William W Walker

I am a marketing and sales executive who can advise you on the development of a repeatable, scalable process to marketing/selling and help you execute the process.

Here is a concise summary of my qualifications and accomplishments:

·       A B2B and B2G Marketing and Sales Executive with over 20 years of experience using lessons learned and best practices to give you a high ROI.

·       Application of sound research, marketing strategy, methodologies, and processes to identify problems, solutions, and innovations to give my clients a competitive edge.

·       An expert in the use of LinkedIn, email generation, and call plans to identify and convert qualified decision makers to prospects and customers.

·       Marketing automation software and CRM to automate tasks and processes and provide valuable metrics to measure progress.

Creation of a practical marketing strategy and successful implementation to help my clients market and sell smarter to their customers and become more profitable.

Content generation: Website, Blogs, eNewsletter, Email, White Papers, and RFP’s.

Teaming expertise:

•       Web developer and web designer for a visually appealing, secure website.

•       SEO specialist to build sustainable results to attract more prospects to your website

•       Facebook and Google advertising expert to generate new leads.

•       Graphic artist to visually enhance the content messaging.

•       Videographer to create compelling video stories which sell your company.

Recent examples of client engagements:

•       Marketing and Lead Generation Campaigns for business executives (Technology, Health Care, Financial Services, Accounting, Consulting, Fitness & Wellness, etc.) which included marketing strategy and rewriting their LinkedIn Profiles to improve branding and personalized email and call campaigns to generate new, qualified leads and build their sales pipelines.

•       Use of the LinkedIn Sales Navigator tool to target key market segments and to identify qualified decision makers and influencers for call plans and email generation as well as connect with people for lead referral and build a referral network. Accelerate the process so you see your ROI faster:

-By capturing your key differentiators to communicate a compelling story and an actionable value proposition.

-By writing emails which focus on the trigger points of your warm prospects to increase open rates and response rates which will lead to appointments and ultimately new sales.

Certifications: HubSpot Inbound Marketing Certification, Content Marketing Certification, and Email Marketing Certification, Boston, MA. HubSpot is an acknowledged thought leader in marketing, SEO, content and lead generation, and social media.