Collaborate with inte rnal cr eative te ams ac ross all m arketin g functi ons, lines of busin ess, an d regi ons Partn er with extern al age ncy tea ms to facilita te a co nsistent Visual I dentity (VI) Ma nage exter nal ven dors in print, digital, co ntent, event prod uction a nd fab rication Esta blish/sustain man date f or VI co mmunica tions (sc ope, responsi bilities, reso urces etc.) Dev elop, p roduc e, and implem ent VI fr amewo rks (g uidelines, styl e guides , toolkits etc.) a nd asse ts for s pecific au diences inclu ding glo bal re gions, sp onsors hips, envi ronm ents, ca rds, p resen tations, s ocial me dia, con tent, Ensu re art directio n of p hotog raphy, video, illust ration, anima tion, a nd inte rface design align with VI Evaluat e VI in cre ative work s trea ms fro m conc ept to prod uction a nd sup port at all levels from directio n to ex ecution w hen n ecessary Pri oritize wo rk stre ams of multiple overlap ping d eadlines f or fe edback, app roval, a nd delive ry Ma nage VI assets an d guid elines on Citi’s Digital Asset Man agem ent plat form Man age juni or desi gner , design req uests an d VI questi ons acr oss the orga nization Bach elor’s d egre e in Gr aphic Design or relate d field r equir ed 5+ years’ multidisciplina ry expe rie nce within the
brandin g, adve rtising, digital, social, experi ential, a nd co mmunica tions field requi red A str ong d esign p ortfolio demo nstrati ng exp ertise in a varie ty of cr eative disciplin es and deliver ables fo r a div erse se t of b rands Exp ert level experi ence in Ado be Cre ative ap plications Financial s ervices ex perie nce pr efer red b ut not req uired Age ncy expe rience pref erre d but not r equir ed Effective t eam player with prov en ability t o ma nage multiple p rojects si multane ously, on budg et an d on ti me Stron g com municatio ns (writt en, ve rbal a nd inte rpe rsonal) skills, including t act, diplo macy, a nd ability to influenc e senio r-level ex ecutives a nd collea gues and n avigate across a diverse and c omplex orga nization Excellent org anization al, studio mana geme nt an d pr oject ma nage ment skills Prov en tr ack reco rd of success in delivering high q uality work i n a fast paced and dynamic enviro nment Exceptional PPT d esign skills with th e ability to design, build a nd own in tern al pres entatio ns.
WILLIAM VALDERRAMA
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SUMMARY
I am a NYC-based freelance graphic designer with experience working for major corporate brands for the last 20 years. I have been lucky enough to work side by side with
great marketing teams for well established companies in a multitude of industries such as Finance, Insurance, Real Estate, Tech, and Pharma. With Digital and Print design
experience for more than 7 years and Presentation Design experience for 15 plus years.
EXPERIENCE
Havas Health Plus
Sr. Art Director
2022 – Current
Various Clients
Freelance Graphic Designer
2019 – Current
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Develop creative digital and print design projects from start to finish to support the full range of global branded and unbranded
marketing needs, including animated videos, landing pages, banner ads, email templates, logos, and printed collateral such as
brochures, posters, conference booths, etc.
Develop, produce, and maintain storyboards, PowerPoint decks, brand style guides, and client presentations.
Create visual mock-ups of booth designs and other conference pieces to demonstrate how it would look before printing.
Develop creative digital and print design projects from start to finish to support the full range of branded marketing needs,
including video campaigns, landing pages, banner ads (HTML5, static and animated), email campaigns, social media content,
and printed collateral such as notebooks, brochures, flyers, presentations, whitepapers and many other marketing materials.
Liaise and coordinate with print vendors, freelancers, agencies, and other external production resources for all marketing
activities to ensure optimal output of finalized materials.
Make various formats of supplied artwork production-ready and resolve any artwork issues that arise during production.
Clients include:
Citi
Lead Graphic Designer
06/2017 – 12/2018
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Allianz Global Investors
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Senior Graphic Designer
11/2015 – 06/2017
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BMO Capital Markets
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Barclays
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Presentation Specialist
02/2014 – 10/2015
Presentation Specialist
11/2013 – 02/2014
Designed and produced materials for projects requiring simple to complex graphics, animations, audio/video elements, and
integrating typographic, photographic and illustrative elements for digital and printed materials.
Prepare final press-ready files based on supplied specifications for several types of printing as well as
Processed regular updates to the company’s intranet site and assisted in the production and distribution of internal
communications, including mass email distribution and print.
Developed new visual content for daily, weekly, and quarterly deliverables, working closely with marketing, compliance, and
various executive leaders globally, to produce the most comprehensive material.
Created on-brand PowerPoint pitchbooks, presentations, templates, and animations for regional and global sales teams, and
high-level executives.
Produced and edited PowerPoint presentations, Word documents, and Excel spreadsheets. Creating custom templates utilizing
copy, images, graphs, and infographics with direction from project coordinators and clients.
Reformatted quantitative data from reports for use in PowerPoint presentations and Word documents.
Created complex graphs, charts, maps and logos per client request.
Enhanced visual formatting of PowerPoint documents within various design styles while adhering to brand guidelines.
UBS Investment Bank
Presentation Specialist
3/04 – 7/13
SOFTWARE
Mac Learning Center
Graphic Design Certification
2/02 – 10/02
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Certification course designed to teach techniques for creating digital images, illustrations, and layouts, addressing fundamental
concepts in color, typography, and composition.
SOFTWARE: Acrobat Pro, After Effects, Animate, Audition, Figma, Illustrator, InDesign, Keynote, MapInfo, Media Encoder, Photoshop, Premiere Pro, Excel,
PowerPoint, Sketch, Word, Adobe XD.
SKILLS: Animation, Charts & Graphs, Corporate Branding, Digital Design, Iconography, Infographics, Logo Design, Motion Design, Presentation Design, Photo
Retouching, Print Design, Social Media, Typography, Video Editing.
PROJECT MANAGEMENT TOOLS: Seismic, Sharepoint, Slack, Teams, Ultipro, Workfront.
PORTFOLIO LINK: http://wvalderrama.myportfolio.com
