W. SCOTT ROBERTSON, APR
linkedin.com/in/wscottrobertson
Position: Brand and PR/Marketing Director/VP (HubStaff Edition)
SUMMARY
Award-winning executive with 25+ years of experience in emotional branding, public relations, marketing, strategic, creative
communications and entrepreneurial leadership for high-growth companies. Expert in AI-enchanced, attraction-based marketing
strategies for B2B (SaaS) and B2C technology brands. Renowned for brand marketing, media relations, and corporate
communications, delivering clear messaging to customers. Proven ability to foster seamless product/service delivery through
collaboration with engineering, scientific, quality, sales and marketing teams.
EXPERIENCE
Robertson Communications, Founder Mar 2012 - Present
● Founded/Led a boutique PR/Marketing/Branding company (www.robertsoncomm.com) with a $500K P&L, achieving a 76%
increase in client retention by executing integrated communications programs.
● Grew client base by 45%, focusing on attraction-based strategies including brand storytelling, public relations and content
marketing.
● Enhanced brand visibility for key clients such as VocoPro, ThinkAI, Mortgage Direct, Benefit Equity, Eddy Pham & Co, Moore
Benefits, Dean Sperling Law, and NeuroSync Labs by 82% through strategic marketing/PR initiatives.
National Assoc of Music Merchants (NAMM), Director of Marcom/PR Oct 2011 - Mar 2012
● Oversaw marketing and communications/PR for NAMM, a 113-year-old trade association and producer of the world-famous
NAMM Show in Anaheim, CA, (www.namm.org) enhancing brand visibility and industry influence.
● Spearheaded initiatives to strengthen the $8 billion music products industry, achieving a 57% increase in industry engagement
by implementing strategic PR campaigns.
● Led cross-functional teams to execute integrated communications programs, resulting in improved client satisfaction and
retention rates by 43%.
Porter Novelli, Sr. VP/GM Oct 1999 - Sep 2001
● Led the Orange County office (www.porternovelli.com) of an award-winning global communications consultancy, achieving
measurable business results for clients including HP, QualComm, FileNet, 7UP, Timberland, and Disney.
● Drove behavior change and enhanced client engagement by 67%, by implementing strategic PR and integrated marketing
programs
● Grew client accounts by 73% through effective leadership and execution of multi-disciplinary team initiatives.
EDUCATION
Lindenwood University
Master • Corporate and Industrial Communications
University of Missouri—Columbia
Bachelor • Journalism (Advertising and Public Relations)
LICENSES & CERTIFICATIONS
Certified StoryBrand Guide
StoryBrand • Issued Dec 2019
Accreditation in Public Relations (PR)
Public Relations Society of America (PRSA) • Issued May 1999 - Expires May 2027
SKILLS
Leading Marketing Strategy • Creative/Strategic Thinking • Producing Unified Brand Messaging and Positioning Frameworks • Creating
Exception Content that Builds Relationships• Financial Resource Management • Lead/Mentor Teams • Multi-tasking and Prioritization • •
Customer Engagement • Brand Strategy and Development • Creative Brand Guidelines • Brand Monitoring/Policing
