William Nwokoji

William Nwokoji - |-| 1st Helen Avenue, Aba, Abia state Summary Whether conjuring compelling content to support my own projects or the goals of an employer, I am passionate about using my writing skills to help create a flawless user experience and securing meaningful connections with clients and colleagues along the way. Experience InHouse | Los Angeles, Carlifornia SEO Expert | 02/2022 - Present Collected and analyzed time on site, page views per visit, click-through rates, conversion rates, cost per acquisition and cost per click and optimized this to gain an 80% click through rate. Identified appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns leading to a much more effective and successful campaign. Conducted online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media sites like Facebook and Instagram. Used Google Analytics, Google AdWords and plethora of other SEO tools to perform keyword research whilst paying attention to competitor sites. Developed a Backlinking strategy that led to a 90 DA score Zfrica | Ibadan, Oyo Content Manager/Strategist | 04/2021 - Present Crafted over 500 sales copy and promotional materials for advertisements. Measured effectiveness of marketing, advertising and communications programs and strategies. Attended staff conferences to provide management with information and proposals concerning the promotion, distribution, design and pricing of company products and services. Directed trained survey interviewers. Gathered data on competitors and analyzed prices, sales and method of marketing and distribution. Managed the work of 50 employees, increasing crew efficiency by 87% Dripmotion.com | Port Harcourt, Rivers Lead Technical Writer | 03/2021 - 01/2022 Selected over 6000 photographs, drawings, sketches, diagrams, and charts to illustrate the material. Develop or maintain online help documentation. Pitched content on Web development topics to clients and gained approval. Trained and managed a team of 50 writers 24/7. Utilized CSS and HTML to create interactive slides for my documents on web pages. Troubleshot minor problems and reported larger technical issues. InstaNovella | Aba, Abia state Social Media Manager | 08/2020 - 05/2021 Researched social media trends and monitored competitor activity, evolving highly relevant social content. Refined digital advertising strategies by creating multimedia content for advertising campaigns. Presented recommendations to senior leadership via meetings and proposals. Measured and reported the impact of social media to improve the effectiveness of marketing efforts. I developed social media strategy by measuring and reporting on key metrics. I Maintained social media calendar, supporting brand identity while tapping into seasonal moments and appropriate trends. HealthSoothe | Lagos, Lagos Health Writer | 01/2021 - 04/2021 Prepared and distributed health education materials, such as reports, bulletins, and visual aids, to address smoking, vaccines, and other public health concerns. Developed, conducted, and coordinated health needs assessments and 38 health surveys. Utilized Microsoft Word to write over 500 posts on the Health niche. Led a team of 6 writers to accomplish a dietary health magazine. Executed company policies, procedures, and safety standards to ensure the proper cleanliness and safety of the office and equipment AtlanticRide | Abuja, FCT Web Content Manager | 12/2019 - 03/2021 Scheduled and planned a traffic-generating Content calendar for 2 years. Managed a team of 10 writers to deliver content in the Lifestyle and Travel niche. Maintained site standards based on brand guidelines and UX recommendations. Utilized Google Analytics to plan and schedule a content creation plan that resulted in a 200% increase in returning web traffic. Write advertising or promotional material, which resulted in a customer an average lead generation of 200. Upwork | Los Angeles, Carlifonia Freelance Content Writer | 02/2015 - 04/2019 I Collaborated with over 100 editors to identify project style and tone. I wrote more than 5000 SEO-driven content to support client needs. I Used Microsoft Word, Google Docs, and SharePoint to store and share created documents. Pitched ideas for articles in various niches such as Lifestyle, Education, Entertainment, etc. Wrote and published blog posts that increased traffic to clients' sites by over 75%. Communicated with clients to assess needs and fulfill expectations on deadlines. Textbroker | Los Angeles, California Content Writer | 04/2015 - 07/2016 Utilized WordPress and other CMS software to plan and manage content strategy. Researched over 3000 topics and subjects to get factual knowledge of assigned tasks. Ensured consistent and flawlessly crafted copy free from blunders and grammar errors. Utilized Google Drive to store and organize written content. Edited and formatted content to prepare and submit for publication. Reviewed and implemented editorial feedback to improve the written content. Skills Microsoft Word, Editing, SEO, Google Analytics, Time management Education Alex Ekwueme Federal University Ndufu Alike Ikwo | Abakaliki, Ebonyi Mass Communication and Journalism | 08/2020 Best Essay Award Best Graduating Student Chairman of the School Debate Team Languages English, Igbo