William Liew
LinkedIn:linkedin.com/in/william-liew-59b39a13
Portfolio: williamliew.squarespace.com
Professional Summary
Award-winning TVC and Film Director, Creative Technologist, and AI-trained
professional with over 20 years of experience in commercial direction, video
production, and content innovation. Skilled at blending storytelling and technology
to deliver high-impact creative solutions across film, broadcast, and digital
platforms.
Equipped with advanced training in Data Science and Artificial Intelligence, with
hands-on experience in Azure Machine Learning Designer, NLP, Computer Vision,
and Generative AI. Known for combining creative strategy with technical insight to
produce content that drives engagement, efficiency, and measurable performance.
Core Competencies
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TVC & Film Direction
Creative Strategy & Storytelling
Generative AI Video & Prompt Engineering
Video Editing & Post-Production Supervision
AI Content Creation & Workflow Integration
Azure Machine Learning Designer
Data Visualization (Power BI)
Natural Language Processing (Text & Sentiment Analysis)
Computer Vision & Image Recognition
Team Leadership & Cross-Functional Collaboration
Brand Communication & Visual Messaging
Strategic Project Management
Professional Experience
Senior VP, Creative Director
ERA Realty Pte Ltd, Singapore | 2020 – 2024
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Led the creative and video production departments, managing producers,
designers, and content creators.
Advised senior management on branding, creative direction, and digital strategy.
Integrated AI tools into production workflows to enhance personalization and
reduce turnaround time.
Oversaw multimedia campaigns reaching over 9,000 agents and partners.
AVP, Head of Media Production
ERA Realty Pte Ltd, Singapore | 2017 – 2020
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Directed end-to-end creative production for marketing, training, and corporate
campaigns.
Managed creative teams, vendors, and production schedules across multiple
media channels.
Ensured quality consistency and brand alignment across all visual
communications.
Multimedia Video Producer
Trinity Christian Centre, Singapore | 2017 – 2018
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Produced educational and advocacy videos for internal and public engagement.
Developed training materials and visual assets for non-technical audiences.
Brand Manager
Biocomm / Nu-Factor Pte Ltd, Singapore | 2015 – 2017
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Managed marketing campaigns, creative production, and brand development for
wellness products.
Directed video and design projects for product launches and brand awareness
campaigns.
Film Director
Apostrophe Films, Singapore | 2006 – 2014
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Directed and produced television commercials, branded content, and corporate
films for regional and international clients.
Led creative development from concept to completion, overseeing casting,
cinematography, and final edit.
Collaborated with creative agencies and clients to ensure brand integrity and
storytelling impact.
Directed award-winning projects recognized by Promax International and the
New York Film Festival.
Mentored junior producers and assistant directors in visual storytelling and
production leadership.
Visual Effects Post-Production Manager
Apostrophe Films, Singapore | 2006 – 2014
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Supervised post-production pipelines for commercials and corporate videos,
coordinating teams of editors, colorists, and VFX artists.
Managed editing, compositing, and finishing workflows to meet creative and
delivery deadlines.
Worked closely with directors and clients to translate creative vision into final
visuals.
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Ensured technical precision, consistent color grading, and seamless integration
of live action with visual effects.
Delivered multiple award-winning campaigns, including projects honored by
Promax Asia and the New York Film Festival.
Video Editor
Apostrophe Films, Singapore | 1999 – 2003
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Edited commercials, branded films, and corporate content for major regional
clients.
Maintained visual rhythm, narrative flow, and brand tone across campaigns.
Collaborated with directors, producers, and clients to meet creative and
technical objectives.
Video Editor/ Motion GraphicsDesigner
Bruce Dunlop & Associates (BDA), Singapore | 2003 – 2006
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Designed and produced on-air promos, motion graphics, and branding materials
for regional broadcast clients including StarHub, Disney Channel, and Cinemax.
Collaborated with creative directors and channel producers to develop
concepts, storyboards, and motion sequences.
Managed tight broadcast deadlines, ensuring delivery quality and consistency
with global branding standards.
Developed cross-platform visual identities for entertainment and sports
channels across Asia.
Education
Professional Diploma in Data Science and Artificial Intelligence
Lithan Academy, Singapore
Focus: Machine Learning, Deep Learning, NLP, Computer Vision, Azure ML Designer,
AutoML, Generative AI
Bachelor of Arts (Honours) in Film Studies
Puttnam School of Film, Lasalle College of the Arts, Singapore
Diploma in Multimedia Design (With Distinction)
Nanyang Academy of Fine Arts (NAFA), Singapore
Master’s Degree in Artificial Intelligence (Planned 2026)
Certifications
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Advanced Certificate in Learning and Performance (ACLP 2.0) – Singapore
Workforce Skills Qualifications
Awards & Recognition
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Promax International – Disney Heroes Assemble (2014): Bronze, Best Child
Promo
New York Film Festival – First 9 Weeks (2010): Silver Medal
New York Film Festival – StarHub French Open (2010): Bronze Medal
Promax Asia – French Open Campaign (2009): Gold, Best Sport Campaign
New York Film Festival – Toyota Classics “Stick Man” (2009): Bronze Medal
Promax New York – Cinemax Sales Video (2005): World Gold Award
Promax Asia – MTV Motorola Campaign (2005): Gold, Best Multi-Media
Campaign
Skill Sets
Creative & Production
TVC and Film Direction | Commercial Storytelling | Video Editing | Post-Production
Supervision | Art Direction | Storyboarding | Cinematography Coordination
AI & Technical
Generative AI Video Creation | Prompt Engineering | Azure ML Designer | NLP |
Computer Vision | AutoML | Data Visualization (Power BI) | Python for Data Science
Leadership & Professional
Creative Team Management | Strategic Communication | Brand Development | Client
Engagement | Process Optimization | Adaptability | Deadline Management
