WILLIAM D. JUDGE
Freelance User Experience Architect, Usability Engineer, and Information Architect
- Ridgewood Circle
Lawrenceburg, IN
47025-BillJudge.MyPortfolio.com
LinkedIn.com/in/WDJudge
Twitter.com/TheUIFreak
Profile
Dynamic, thoughtful, and richly-versed User Experience (UX) Generalist with over 20
years experience researching, planning and delivering transformative, enterprisegrade, digital experiences for web, mobile, and beyond.
Experience
Freelance User Experience Architect, Usability Engineer, and Information
Architect; Lawrenceburg, IN — 2021-Present
Providing UX research and design, usability engineering, and information
architecture services to various businesses and organizations.
User Experience Architect, The Kroger Co; Cincinnati, OH —-
Provided best-in-class UX research, design, and usability for Web, native mobile,
and more. Responsibilities included the following:
•
Provided UX support (Shared Services) to Agile Release Trains (ART) within
Kroger Digital (customer-facing), and Kroger Technology (internal)
•
Introduced and institutionalized new UX processes and workflows to be applied
by Shared Services UX Team operating in Agile (SAFe) environments:
•
Rapid prototyping (paper prototypes, wireframes)
•
Participatory/Co-design
•
Remote, unmoderated usability testing
•
Etc.
•
Participated in Agile ceremonies (feature/story definition, PI/Sprint planning,
daily Scrum, sprint showcases, sprint retrospectives, etc.)
•
Conducted user and market research, and authored five core user personas still
used by the $11B+ Kroger Digital program today
•
Established, matured, and provided leadership to a consumer mobile UX team
consisting of Interaction Designers and Graphic Designers
•
Planned and executed the initial Kroger Digital e-commerce experience, through
user and market research, conceptual design, and user testing:
•
Research techniques included big data/customer segmentation
analysis, market research, competitive analysis, ethnography, web and
search analytics analysis, customer support log analysis, etc.
•
Test/Inspection techniques included moderated and remote,
unmoderated usability testing, A/B testing, preference testing, first
impression testing, true intent/voice of the customer surveys, tree
testing, card sorting, screenshot click-testing, eye-tracking, etc.
•
Deliverables included customer journey maps, user personas, site
maps, flow diagrams, wireframes, visual comps, research and usability
plans and reports, etc.
Additional responsibilities included:
•
UI Development (HTML, CSS, JavaScript, WCM branding, e-mail templates,
HTML prototypes)
•
Visual Design (Web, responsive, native mobile, e-mail)
•
System Administration (Microsoft Office Sharepoint Server, Adobe Contribute,
IIS)
•
Production support (all customer-facing Websites including Kroger.com, all store
associate extranets
Design Manager, NetCrafters; Cincinnati, OH —-
• Sign-off authority for all visual design and UI development
•
Mentored junior Designers and UI Developers
•
Visual design and UI development for client Websites
•
Accessibility assessment, planning, and implementation for B2C consumer
Websites, including PG.com
•
Customer support for client Websites and applications
Web Designer (Intern), The Kroger Co; Cincinnati, OH —-
Designer and UI Developer responsible for visual design, image production, and UI
development.
Web Designer, (Intern) Websites Express; Cincinnati, OH — 2001
Designer and UI Developer responsible for visual design, image production, and UI
development.
Education
Cincinnati State Technical & Community College, Cincinnati, OH; Associate of
Applied Science - Design Technology, 2005
The Ohio State University, Columbus, OH; Undergraduate Studies,-
Skills
Research Techniques:
• Market research
•
Competitive analysis
•
Web and search analytics
•
Focus groups
•
Ethnography
•
Voice of the customer/true intent
Usability Techniques:
• Moderated and remote, unmoderated usability studies
•
Time and motion studies
•
Tree testing
•
Card sorting
•
Eye-tracking
•
Heuristic review
•
Expert review
•
A/B testing
•
Preference testing
Deliverables:
• User personas
•
Journey maps
•
Flow diagrams
•
Site maps
•
Sketches
•
Wireframes
•
Visual comps
•
Design systems
•
Research and usability plans and reports
Design and Development Tools & Methodologies:
• UI Development (HTML 5/CSS 3/JavaScript)
•
Agile (SAFe, Scrum), waterfall
•
Apple Human Interface Guidelines
•
Google Material
•
Web Content Accessibility Guidelines (WCAG) 1.0-2.0
•
Photoshop/Illustrator
•
Adobe XD
•
Sketch
•
Keynote
•
Just in Mind Prototyper
Professional References
Matt Taylor
User Experience Manager
Vndly-
Angie Rose
PMO Project Manager
Kroger Personal Finance-
