William Birdsong

James William Birdsong Contact Information Email:-Location: Rome, Georgia Phone: - Objective Innovative and results-driven Marketing Content Director with over 10 years of experience in content strategy, digital marketing, and team leadership across healthcare and manufacturing sectors. Proven success in leading high-performing teams to develop and execute comprehensive content strategies that enhance brand visibility, engage diverse audiences, and support business objectives. Passionate about utilizing data-driven insights to craft compelling narratives and foster meaningful connections. Eager to contribute to Garner's mission of delivering high-quality and affordable healthcare through strategic content initiatives. Education Jacksonville State University, Jacksonville, AL Bachelor of Arts in Public Relations and Mass Communication Minor: English Language Professional Experience Digital Marketing Manager, Harbin Clinic, Rome, GA December 2019 - Present Developed and implemented a holistic content strategy across digital, social media, and print, significantly increasing engagement and patient outreach. Led a team of content creators and strategists, fostering a culture of creativity and ensuring the production of high-quality, on-brand content. Utilized analytics to refine content approaches, resulting in enhanced audience engagement and optimized content effectiveness across channels. Marketing Communications Manager, SHOWA Group, Menlo, GA October 2015 - December 2019 Directed the creation and distribution of engaging content that effectively communicated the brand's message, supporting global product launches and marketing goals. Established content quality standards and accountability frameworks, ensuring alignment with strategic objectives and continuous improvement. Skills Expertise in content creation, curation, and strategic management across multiple platforms, including digital and social media. Strong leadership and team management skills, with a track record of inspiring diverse content teams towards excellence. Proficient in content marketing, SEO, social media strategies, and leveraging data analytics to inform content decisions. Exceptional problem-solving abilities, with the flexibility to adapt to changing priorities and deadlines in a fast-paced environment. Personal Attributes Creative thinker with a passion for storytelling and engaging audiences through innovative content strategies. Strong sense of ownership and accountability, committed to delivering high-quality work that supports the company's mission and marketing goals. Excellent communication skills, capable of fostering collaboration across departments and with external stakeholders.