Summary
A seasoned and creative Marketing Director specializing in digital campaigns, analytics, and marketing operations focusing on ROI and scalability of systems across all aspects of business operations with over 13 years of experience working with B2B and B2C companies in-house and as a consultant.
Experience
Marketing Operations Contractor, Snowflake July 2024-February 2025
Full-Time Contract, Hybrid
Directed email and content process optimization strategy
Managed high volume email calendar and coordinated with cross-functional teams for demand generation
Coordinated communications for events (in person, live, and on-demand)
Built new email intake process using Wrike for company-wide requests
Designed A/B tests and consolidated insights to build communications best practices across products and brand
Performed analytics and delivered performance insights for key stakeholders across departments
Principal Consultant (Freelance), Will Pearlman Consulting, LLC March 2021-Present
Self-Employed, Remote
Managed B2B and B2C marketing for client projects including SEO technical and content management, Facebook ads, LinkedIn ads, CRM administration and MAP administration for Salesforce, Marketo, and HubSpot, website content and blog content, fractional CMO service, reporting and KPI strategy, database management, and system integrations
Operated A/B testing strategy to improve content engagement and provide scalable solutions using reporting and ensuring data integrity
Director of Marketing Technology, Definitive Results May 2022-April 2024
Full-Time, Remote
Lead strategic initiatives, including development of clear action plans, identification of success metrics and targets, and management of timelines
Managed a team of 4 direct reports and 12+ developers, contractors, and project coordinators as head of Marketo and HubSpot business lines, representing ~70% of company revenue, in a cross-functional team
Project Manager for migrations and set up/optimization of MAPs and CRMs including Marketo, Salesforce, HubSpot, and Pardot in complex MAP/CRM Marketing Technology Stacks to built out lifecycle processes for lead sourcing, lead scoring, lead assignment, and data architecture for advanced reporting
Built Account-Based Marketing (ABM) programs, using partitioning for multiple business units, implemented marketing operations programs and best practices and building email nurture programs and tools such as DemandBase and ZoomInfo
Facilitated training on latest Marketing Technologies and mentored team members to improve skillsets and performance
Negotiated and outlined contracts for new and renewal opportunities
Head of Marketing, OmeCare DNA March 2020-March 2021
Full-Time, Hybrid
Led company rebranding, website build, CRM migration, and built GTM strategy for B2B and B2C channels
Built customer journey funnels, business reporting structure, and analytics dashboards for marketing, sales, and executive teams
Created brand guidelines, documentations, processes, templates for increased scalable, continuity, and productivity
Created brand guidelines, documentations, processes, templates for increased scalable, continuity, and productivity
Saw 300% MoM growth in web traffic post rebranded website launch through managed PR, and SEO strategies
Senior Marketing Operations Manager, NetApp January 2018-March 2020
Full-Time, On-Site
Led marketing operations for multiple products in Cloud Business Unit providing executives with strategic advice, reporting, and executing day to day operations as HubSpot Admin and managing the MarTech stack.
Drove Cloud Division revenue from $40M to $400M+ annually during tenure
Built A/B testing program for marketing including acquisition, email, landing pages, testing content, CTAs, and targeting, generating 200% increase in website traffic over 12 months and increasing qualification rate of leads by 8%
Directed email strategy leading to 150% increase in engagement and contributing to 60% growth in new digital revenue stream
Designed extensive content and revenue attribution model to monitor impact and ROI for campaigns, content, and lead sources with a range of audience tailored reporting dashboards for C-suite, Director, Manager, and Coordinator levels
Oversaw LinkedIn and Search marketing campaigns, through a vendor, with an annual budget of $2 million
Project manager for CRM rebuild and migration to Marketo/Salesforce for Enterprise BU – NetApp adapted my design across the entire company globally
MBA Student, Tel Aviv University September 2016-January 2018
Digital Marketing Consultant, Stream:20 (acquired by CACI) April 2015-October 2016
Senior Lifecycle Marketing Manager, Product Madness May 2014-April 2015
Marketing Manager, ForwardLine Financial (acquired by BriteCap) July 2011-May 2014
Education
Master of Business Administration Graduated January 2018
Tel Aviv University – Tel Aviv, Israel
Bachelor of Science, Psychology Graduated May 2010
University of Florida - Gainesville, FL
