Will Egan

Will Egan Address: 46 Baltrasna House, Spencer Dock, Dublin 1 Mobile: - Email:-Experience European Media Planner – Taste Portfolio Kellogg Company March 2017 – CurrentDublin, Ireland I am currently working as the media planner for the taste Kellogg brands such as Coco Pops, Krave, Kids Tentpoles and Rice Krispies. Tasked with working on the taste portfolio I coordinate the planning and buying for the EMEA region. A great challenge getting back into media planning I work closely with our agency in London to deliver great and effective media plans for Kellogg as well as how the strategy is developed ensuring that proper KPI’s are managed. I am also trusted to install the Lumina Media Manager Platform and roll it out across all the Kellogg and Pringles business for the EMEA region. As part of the Mediaocean stable Lumina enables us visibility of plans in real time as well as ensuring budget management across the region is controlled. European Media Specialist Pringles – Stretch Project April 2016 – March 2017Dublin, Ireland I was asked to work with Pringles to bring the same efficiencies and ways of working to the Pringles and Wholesome Snacks business based in Geneva. Classed as a stretch project I combined my existing roll with taking on a new challenge with Pringles working with the same Carat agency but completely separate entity in Pringles owned by the same Kellogg parent company. I brought in the necessary ways of working aligning brand, finance and our agency. I installed a team framework that once set up ran efficiently enough I could step back to a consultative role allowing the team in Bucharest and Geneva to take over. European Media Specialist Kellogg Company May 2015 – March 2017Dublin, Ireland Managing the centralization of media buying of Kellogg from each regional offices to one central business unit in Dublin. I was brought on board to work with our media agency across all European markets to unify the media buying process. Designing, implementing and coaching the strategy to internal teams from operations, media planners and Personal Profile Very driven individual who loves a challenge. Entrepreneurial in nature, I am able to think outside the box in order to deliver great results. Most Proud Of Built my first computer from scratch putting together all the elements and creating something that works. Completing the Paris Marathon having never run over 10km before. Breaking down the problem into achievable goals and adding that all back up to deliver a great result. Leaving companies in a better way that you arrived. Education Msc. In Marketing DIT Aungier St- BA Mod. Information & Communication Technology Trinity College Dublin- Other Interests I am taking Spanish lessons, which is a totally different learning mentality than normal work life. Big NFL fan, I watch it every Sunday and have been to London to see the games. Big Man Utd fan. finance based in Manchester, Dublin, Geneva and Bucharest to ensure success for Kellogg brands. Starting with Kellogg business I was then asked to stretch to implement the same system on the Pringles business. Media and Advertising Manager Ryanair LTD October 2013 – May 2015Dublin, Ireland I managed the Irish, Italian and Polish markets in all media planning and buying for Ryanair campaigns spanning TV, radio, press, digital and OOH as well as joint campaigns with International Tourist Boards and airports. Working in between Ryanair's Sales & Marketing team, their media agency and Ryanair's web development team to deliver successful campaigns. The role also included working with airports and tourist boards delivering joint ad campaigns that met theirs and Ryanair's objectives. Online Marketing Specialist Europcar/ Thrifty Car Rental/ GoCar Ireland March 2010 – October 2013Dublin, Ireland I worked across the stable of car rental and the car sharing business in building their online marketing through AdWords, Display and SEO development. Digital Account Executive Carat (Diffiniti) Ireland August 2008 – October 2009Dublin, Ireland My duties included executing and managing campaigns, preparing proposals and evaluating incoming propositions.