WILFREDO E. DELOS REYES, JR.
Sales Manager
Block 7 Lot 36 Phase 3, Via Castiglione, Citta Italia, Bacoor Cavite, Philippines
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Relevant Skills and Experience
Mar 2024 - Present Premier Property Specialist
Ayalaland Premier | Makati, Philippines
Industry Real Estate
Offers the widest variety of stock loan and securities-based financing solutions in the industry to high and ultra-high net worth clients
Promote Ayala Land Premier properties through advertisements, open houses, and participation in various sales and marketing initiatives
Build and sustain a strong social and/or professional network.
Inform clients on market conditions, prices, legal, and/or documentary requirements and other related matters.
Assist customers in buying the properties that are most suitable to their needs and to encourage possible buyers of the advantages of buying a property under Ayala Land, Inc.
Meet the required sales target on a quarterly basis
May 2023 – Feb 2024 International Account Executive
Stone Creek Global | Worldwide
Industry Financial Services
Offers the widest variety of stock loan and securities-based financing solutions in the industry to high and ultra-high net worth clients
Provides stock loans for large and small cap stocks
Helps mitigate risks through diversification
Maintains healthy and robust relationships with clients to secure repeat business
Promotes financial product through S.P.I.N., Socratic selling methodologies, and other consultative selling techniques
Feb 2020 – Apr 2023 Business Development Manager (Pandemic)
Smith-delos Reyes Dental Clinic | Luzon, Philippines
Industry Health Services
Responsible for increasing patient traffic to at least 300%, and maintaining revenue throughout the lockdown period, until reopening of the economy
Formulated marketing plans and below-the-line strategies to promote the business, based on sound data gathering and analysis
Engaged customers and patients to enhance business image and encourage promotion through word-of-mouth
Assisted in overall office management
Nov 2018 – Jan 2020 Regional Sales Manager
Treasure Island Industrial Corporation | Luzon, Philippines
Industry Manufacturing / Construction Solutions
Provided direction and leadership to the sales team, comprised of four area supervisors and 16 sales officers/BDO’s, to meet the required service level components, standards, and sales targets
Ensured delightful customer experience by preparing direct reports to be highly knowledgeable and customer-focused
Kept real-time tracking of team sales versus quota, service level components, quality and productivity targets, and execution of cycle programs
Recommended product and process development based on customer feedback
Focal point of information from senior management to team and vice versa
Worked closely with team members to solve customer problems
Monitored and evaluated KPI scores
Developed sales strategies to ensure continuous business and active movement in the market with distributors and dealers in the general trade
Analyzed sales figures to determine team focus to ensure constant productivity
Established, maintained, and expanded customer base through proper area management and assignments
Kept abreast of current market trends as well as increasing knowledge in products and brands
Identified best practices and implemented institutionally across the region
Managed to grow sales by 22% versus the industry’s single-digit growth in 2019
Oct 2016 – Oct 2018 National Key Accounts Manager
Entel HK Philippines | Nationwide, Philippines
Industry Manufacturing / Consumer Electronics
Oversaw the daily sales cycle vis-a-vis with the BDO, from prospecting, leads, customer needs analysis, proposal, closing, and delivery
Met sales objectives through professional sales techniques (emails, cold calls, and face-to-face meetings with clients), and guerilla marketing strategies
Kept constant coordination with other departments to accomplish sales plans and objectives, while maintaining operational costs to a minimum, and to manage issues that may otherwise jeopardize operations
Created active trade networks in key cities nationwide to sustain sales
Generated new business opportunities and introduce incentive programs to encourage repeat business
Acted as business development manager, generating new sales leads while maintaining existing projects
Built and developed good relationships with potential and existing customers, working with decision makers, specifiers, influencers, and other senior executives to increase market share and maximize sales thru business-to-business transactions and product cross/up-selling
Qualified clients thru inbound leads and cold calling, tailored solutions and provides quotations
Managed all activities thru company CRM system
Continually improved product knowledge and selling skills
Mentored new staff to become highly competitive and to realize their full potential
Operated independently and remotely from a line supervisor from the UK
Escalated urgent client concerns to the Managing Director and suggest possible solutions
Submitted weekly sales forecasts to Sales, Accounting, Planning, and Operations departments to come up with a well-planned and coordinated execution of sales objectives
Achieved sales growth of 87% vs. same period in just five months with the company by turning sales leads to actual sales and dormant accounts to active status
Jan 2016 – Oct 2016 Team Sales Manager
New Marketlink Pharmaceutical Corporation | North & Central Luzon, Philippines
Industry Pharmaceutical / Distribution
Guided and managed a team of medical representatives to improve their competencies and work efficiency thru fieldwork
Supervised the day-to-day activities of the sales team, and provided training, coaching, and counseling when necessary
Conducted periodic sales review/presentation with the National Sales Manager
Ensured marketing campaigns were fully implemented by the team with timely feedbacks
Developed key opinion leaders for the company
Established a performance management system geared towards people development and skills enhancement
Achieved monthly sales growth of 50-75% in the first six months with the company
May 2014 – Dec 2015
Area Sales Supervisor
Training and Marketing Professionals, Inc. | Central Luzon, Philippines
Industry
Human Resources Management / Consulting
Achieved product specialists’ productivity against key performance indicators thru coaching and mentoring
Consistently led the team to 95-100% quarterly performance of KPI’s and incentives
Consistently achieved higher sales and growth rate in both units and value at regional level vis-à-vis counterparts
Apr 2013 - Oct 2013
Area Nutrition Manager
Nestle Philippines Inc. | East Visayas, Philippines
Industry
Nutrition / Manufacturing
Set strategic and tactical action plans to achieve area objectives
Ensured effective and ethical communication of nutrition product range to health care professionals thru nutrition specialists thru fieldwork
Ensured timely and complete submission of reports of himself and his direct reports
Achieved high level of synergy and motivation with the sales team thru coordination meetings and individual junior mentorship
Selected and managed key opinion leaders in favor of the company
Strived to develop long-term relationships with HCP’s
Recommended staff transfers, promotions, and training
Coached and trained direct reports in areas of skills and product knowledge, territory management, relationship building, project management, networking, information management, budget
Ensured that all tasks and activities adhered to the Milk Code
Leveraged on strategies and relationship-building with key distributors for effective availability of products and services
Sep 1997 - Mar 2013
Area Sales Manager
Servier Philippines, Inc. | Mindanao / South Luzon, Philippines
Industry
Biotechnology / Pharmaceutical / Clinical research
Directed, integrated, and evaluated the work of medical representatives
Strived to keep morale of people always at high level, generating cooperation necessary for the sales team’s effective performance
Obtained deserved recognition and promotion for self and team members; instrumental in subordinates’ promotion to the next higher level
Coached medical representatives through, but not restricted to, daily contacts and dual calls in order to enhance key competencies such as territory management, product knowledge, and selling skills, and assisted in the individuals’ training needs analysis
Personally handled certain KOL's or account where necessary
Led sales team to list products in hospital formulary, when relevant
Reassigned to difficult’ territories to act as troubleshooter
Consistent sales achiever, with highest annual sales turnover of 127% with double-digit growth
Nov 1991 - Jun 1997
Assistant Store Manager
Jollibee Foods Corporation | South Mindanao, Philippines
Industry
Food & Beverage / Catering / Restaurant
Upheld the highest food, service and cleanliness quality standards
Ensured high level of customer service
Implemented operational systems and procedures such as cashflow, security, inventory control, kitchen management, crisis resolution
Assisted in the proper training of new employees to comply to company standards, policies, rules and regulations, and work procedures
Consistent 'Employee-of-the-Month'
Education
Jun 1988 - Mar 1993
Ateneo de Davao University
Bachelor's Degree in Mass Communications | Philippines
Awards & Achievements
100% Sales Club and Golden Harvest Award Qualifier, Area Managers Category, 2003, 2009 (Servier Philippines, Inc.)
Sales Achievers’ Special Incentive Trip, 2007 (Servier Philippines, Inc.)
100% Sales Club and Golden Harvest Award Qualifier, Medical Representatives Category, 1997,-% Sales Club and Golden Harvest Awardee, 2001 (Servier Philippines, Inc.)