Wichaya Sirasupparoekchai

Wichaya S i r a s u p p a r o e k c h a i E-COMMERCE & DIGITAL MARKETER Experienced e-commerce manager with 10 years of demonstrated digital marketing background who is specialized in digital marketing strategy, e-commerce, analytics, and CRM, looking to make an impact in a more challenging international environment AGE: 37 Years Old DATE OF BIRTH: 1 August 1985 NATIONALITY: Thai MA, MASTER IN MARKETING (MIM) Thammasat university EDUCATION BA, CHINESE MANDARIN (FACULTY OF ARTS) Chulalongkorn University ONLINE SALES & MARKETING MANAGER, DKSH - LEVI'S UNIT ( 2018 - 2022) Drove Thailand's Levi's e-commerce/ Omni-channel business leading the team of 5 people Lead innovative e-commerce projects such as personalization, Omni-channel, UI/UX improvement, CRM improvement etc. Responsible for e-commerce business EBIT and P&L Led a project with e-commerce and POS partners to launch Unified Order Management System to handle Pick-up at Store service utilizing store stocks Optimize e-commerce site with data analytics, as well as define the best e-commerce operation Managed to double the sales of an e-commerce marketplace platform by increasing CR through visibility optimization and promotion strategy, as well as overall online sales with expansion strategy. JOB EXPERIENCE DIGITAL MARKETING MANAGER, L'OREAL - YSL BEAUTY (JAN 2017 - FEB 2018) Planned and managed promotions on online channels to drive e-commerce sales Managed digital media spending and CRM campaign to drive repeat and retention to the brand Launched YSL branded e-commerce website ONSITE MERCHANDISING SENIOR ASSOCIATE, LAZADA (MAR 2016 - JAN 2017) Managed E-commerce onsite merchandising project i.e. web/ app features, the new merchandising process relating to Lazada e-commerce platform Campaign management i.e. concept creation, creative brief, coordinate with other marketing functions Coordinated with 6 countries to ensure aligned and smooth local implementation of a new homepage and monitored key metrics after the change MARKETING MANAGER, APPSYNTH (APR 2014 - MAR 2016) Planned and managed marketing activities with social media, SEM, content marketing Mobile app business and strategy consultant based on qualitative and competitive research Optimized mobile app and app monetization with waterfall mediation tool STRATEGIC DIGITAL PLANNER, EDGE ASIA (APR 2012 - MAR 2014) Planned digital communication strategies and campaigns using social media, digital media, etc. to achieve client's objectives and to solve business challenges MARKETING RESEARCHER, HOMERUN (2008 - 2012) Conducted qualitative research and analysis for various marketing functions PR ASSISTANT, FRANCOM ASIA (2006 - 2008) Wrote press releases, monitored news and assisted in other aspects of PR campaigns. SKILLS ABOUT ME GET IN TOUCH E-COMMERCE DIGITAL MARKETING CRM PROJECT MANAGEMENT ANALYTICS EXCEL Fluent in English, reading, and writing. I'm interested in foreign languages. I love reading about a wide range of topics i.e. mindfulness, arts, fiction, psychology and self-development. I also love to be active. Workout and pole dancing are my most favorite activities. A: P: E: In: 59/11 Soi Ladprao Senanikom 1 Bangkok Thailand 10230 --th.linkedin.com/in/maprangwichaya