Wenyue Rong

WENYUE SERENA RONG-• - • Durham, NC • www.linkedin.com/in/wenyue-serena-rong EDUCATION DUKE UNIVERSITY, The Fuqua School of Business (with scholarship) MS in Quantitative Management: Business Analytics, Marketing Track, GPA 3.54 UNIVERSITY OF MINNESOTA, Curtis L. Carlson School of Management Bachelor of Science in Business: Marketing, Business Analytics GPA 3.59; Dean’s List: Fall 2016, Spring 2018 President, Public Relations Department of Chinese Students and Scholars Association, raised $30k+ Summer exchange Vienna University of Economics and Business, 2018 Durham, NC May 2020 Minneapolis, MN Dec 2018 EXPERIENCE INFINEON TECHNOLOGIES AMERICAS CORPORATION Intern – Inside Sales Specialist • Served as main point of contact for CRM provider, collaborating with Business Operations Senior Manager on demand generation and CLV monitoring thorough MS Dynamics 365 and Power BI • Mined sales data, monitored business processes, and recorded pipeline progress on proprietary tracking system, generating insight for two Regional Sales managers and improving sales pipeline efficiency by 12% El Segundo, CA Feb 2019 – Jun 2019 LIQUIDENT MINNESOTA Marketing and Event Coordinating Intern • Orchestrated grand opening of a new location; arranged events every Wednesday and Thursday, welcoming 600+ and capturing via live video and photos • Designed and promoted posts on official company Facebook, Snapchat, and Instagram social media accounts to boost customer engagement by 27% Minneapolis, MN Sep 2017 – May 2018 PRICEWATERHOUSECOOPERS, LLP OFS Social Media Marketing Intern • Managed official company WeChat and Weibo social media accounts; drafted, edited and published 17 promotion articles for marketing events • Livestreamed guest speaker speeches, leadership series social events, and experience days, attracting 500+ potential customers through online channels Shanghai, China Jun 2017 – Aug 2017 SELECTED PROJECTS Duke Capstone Client Project: Predicting Gaming Console User Churn (R, MySQL, Python) • Orchestrated team of five as schedule manager to predict monthly churn rate for top global software client • Deployed PCA analysis and correlation matrix to conduct dimension reduction and created segmented gamer profiles • Utilized logistic regression, random forest and stepwise selection on ~4 M observations with 95 features Improving Emergency Services Performance for Cary, NC (Tableau) • Analyzed public data to assess performance of fire and police department across regions • Constructed dashboards in Tableau for easy interpretability across to enable city service personnel to identify resource shortages and dynamically resource allocate to improve incident response times Applied Statistics for Predicting Housing Market in the US (R) • Gathered 15k historical house listings with 34 internal market attributes to predict days on market in specific geographic regions, generating insight into real estate market performance in certain locations and informing investment decisions • Created heat maps to show geographic distribution of target variables, developed histogram of days on market by region to detect skewness and outliers; fitted Loess Regression to explore relationship between different variables and days on market • Built base model, log transformed model and backward selection model, selecting best fit using AIC TECHNICAL CAPABILITIES MySQL, R, Advanced Excel, Microsoft Access, Python, Tableau. A/B testing, hypothesis testing, classification, regression, random forest. ADDITIONAL INFORMATION Fluent in English, native Mandarin. Enjoy wheel thrown pottery, fitness, travel blogging and photography.