Wendy Sonye

Wendy Sonye SOCIAL MEDIA MANAGER - - Profile I'm a results-driven social media manager with passion for crafting strategies that drive engagement and generate leads. I love to engage and interact with people through social media as much as the analytics that goes with it. I have proven ability to transform client ideas into reality. Excellent team builder who loves working with employees. Ready to learn new ideas and share my gain experiences for the success of the organization. Skilled at appraising daily activities, establishing stable relationships, and expressing effective oral and written communication skills. Contributes to the organization’s productivity and day-to- day operations. Work Experience Social Media Manager and Copywriter at Citizen Digital • (February 2022 – Current) Social Media Strategy and Execution: Develop and implement a comprehensive social media strategy to increase engagement and brand awareness within key markets (retail, commercial, and industrial). • Manage the company’s presence on key social media platforms (Facebook, LinkedIn, Instagram, Twitter, YouTube, etc.) to ensure a consistent and impactful brand voice. • Leverage analytics to track performance, adjust strategies, and report on the effectiveness of social media initiatives in reaching engagement and sales goals. • Content Development and Management: Create compelling, high-quality content, including posts, blogs, infographics, videos, and stories, tailored to each platform to maximize engagement and reach. • Collaborate with design and creative teams to produce visually appealing, on-brand assets for social media channels. • Ensure content aligns with company goals, is audience-specific, and effectively communicates product value, brand messaging, and industry expertise. • Audience Engagement and Community Building: Actively engage with followers, responding to inquiries, comments, and feedback to foster trust, encourage dialogue, and build a community. • Implement social listening to monitor brand reputation, identify industry trends, and gain insights into customer needs and preferences. • Coordinate with sales and customer service teams to provide timely and accurate responses to customer inquiries, reinforcing a positive brand experience. • Digital Campaigns and Product Positioning: Design and execute targeted digital campaigns to promote specific products and services, increasing visibility and driving lead generation. • Develop and manage paid social media campaigns, including setting objectives, budgeting, targeting, and tracking performance. • Analyze campaign data to optimize ROI, adjusting targeting, messaging, and content to reach relevant audiences effectively. • Consistently reinforce brand messaging through all digital content, maintaining a clear, cohesive, and professional presence across social media platforms. • Trend Analysis and Advisory: Advise the organization on current digital and multimedia trends and take necessary measures to stay ahead. • Quality and Compliance Review: Review existing multimedia content to ensure quality and compliance with copyright laws, selecting, reviewing, and editing photos and videos post-fieldwork to produce final products. Education Moi University, Main Campus (2017 – 2021) Bachelor of Science in Information Sciences Asumbi Girls High School (2013 – 2016) Kenya Certificate of Secondary Education Certification Cisco Networking Academy (2023) Certified Data Analyst Skills • Proficient in Outlook and Microsoft Office Suite (MSWord, MS Excel, MS PowerPoint, MS Publisher) • Proficient in using the Google Workspace • Proficient in Data analysis (Gathering, preparing, and cleaning) • Proficient in SQL and Tableau • Landing pages and funnels (GHL, Canva, Kajabi) • Proficient in using Slack, Asana, Jira, Notion, Calendly, Trello, Zoom, ClickUp, Dropbox • Proficient in social media management sites (Google Analytics, Sprout Social, Hootsuite, Hubspot, Zoho Social) • Social Media Platforms (X, Facebook, TikTok, YouTube, Pinterest, LinkedIn, Instagram) Competencies • Daily and Long-Term Planning • Strong Analytic Skills • Excellent Written and Oral Communication • Team Player • Copyright and IP knowledge • Digital Terrain Expert