Wayne Cowan

Wayne Cowan Toronto, Canada-- SUMMARY Over 15 years of digital marketing, developing market share growth for all endeavors. Specializing in the top six digital marketing core services; SEO, Paid Media, Social Media, Marketing Automation, Affiliate Development & Analytic Reporting, I have been working for some of the top agencies and clients since inception in 2000.Creating and executing online plans that deliver exceptional ROI.  Responsible for establishing project outlines that support the Clients' Infrastructure divisional objectives through internet digital marketing along with analytical reporting.  Responsible for the combined revenue and earnings of all business projects during web marketing campaigns. Over 70M+ in paid search management budgeting.  Management of all program directors, project managers and project teams to enable full engagement and contributions towards goals of the projects.  Ensure clarity for all team members on infrastructure targets, priorities and progress for online development.  Support the development of the digital strategy and plans, and provide leadership in executing the plans where assigned priorities.  Provide digital leadership in the area of portfolio, program and project management excellence.  Develop and maintain the divisional marketing roadmap as it pertains to projects running under all digital initiatives.  Management of external resources including but not limited agencies, content writers and consultants.  Recruit, hire and manage all program directors for infrastructure programs/projects related to top six digital areas.  Champion of the big business and enterprise level development and implementation of SEO and SEM.  Oversee the development of all project budgets and alignment with the revenue and earning targets.  Review project line of site revenue and earnings forecasts and drive the necessary actions to support divisional E-Comm..  Provide leadership on project contracting strategies and approval of project contracts and work releases for each web marketing project. PROFESSIONAL EXPERIENCE Grace Core Corporation - January 2004 – Current Senior Digital Strategist – SEO / SEM / Social / Lead Generation / E-comm / Analytics 15 Years’ Experience - Multifaceted Online Coverage in Some Of The Most Competitive Verticals. Managed Over $50M in Paid Search Campaigns Managed & Built Remote Teams Globally 25 + Members Lead Generation Specialist Core Competencies SEO - Enterprise Level - E-Commerce Specialist - Authority Development Paid Media - Search, Display, Mobile, Re-marketing & Video - Facebook - Google - MSN - LinkedIn - Twitter Social Media - Engagement & Awareness Evangelist Marketing Automation - Strategy Definitions - Remodeling Methods - Drip, Nurture, Retention Scheme - LTV Optimization Affiliate Development - Internal Program Build - External Network Optimization ( CPA Networks) Analytics - Data Harvesting - CRO - Custom Segmentation Reporting - Adobe Analytics Suite, Core Metrics, Google Analytics, Web Trends - Strong problem solving skills and experience driving actionable insights from data. Lead creation and completion of Multivariate and A/B testing documents (from hypothesis creation to influencing creatives to identifying success metrics) and post test analysis NRG Home Solar - January 2014 – May 2016 Lead Acquisition Manager – Growth Strategist -Multi channel lead capture & management - Delivering 12,000 – 15,000 leads per month mandate - Define digital roadmap - All digital management on: SEO, SEM, Marketing Automation, Social & Analytics -Carrying out & attaining the mission & the goals of the digital marketing business unit - Agile team building - Management of 6 digital marketing managers - On Boarder, Trainer, Mentor, Coach & “Chief Problem Solver” - Conduct career evaluation and support guidance to all digital managers - Ensure the effective communication of digital responsibilities between Toronto, Houston, San Francisco and New Jersey Offices BlueTrain January 2007 - February 2010 (Sub-Contracted to Grace Core) Specializing in client online marketing strategies and management at Bluetrain.ca SEO - SEO Assessments & Recommendations - Competitive Analysis - Site Structure - Navigation - Keyword Mining / Research - Content Development / Optimization - Link Building - Local Optimization - Sitemaps - Reporting & Analytics / KPI’s PPC - Competitive Analysis - SEM Recommendations & Set-up - Keyword Targeting - Ad Creation - Landing Page Optimization - Page Testing - Bid Management - E-Commerce ROI Optimization - Ongoing Optimization & Management - Reporting & Analytics / KPI’s - Remote Team Management Analytics - Analytics Set-up & Configuration - Performance Reporting Analysis - Data Optimization - Custom Report Generation Incubator Interactive Inc. Managing Director - November- One of the first SEO / SEM companies in Toronto to champion market share for clients in the 3 toughest verticals - Search engine optimization Overview - Campaign Management & Optimization - Client Acquisitions - SEO / SEM Keynote Speaker - AIMS, IAB, GIGSE, Internext - Online Marketing Staff Training (12 staff members) - 3 rd party vendor management - Affiliate development frames and management - Competition analysis for growth of angel backed investment - Implementation of client retention analysis & optimization ( original marketing automation processes) - 15+M in PPC management (pre Adwords) - Strategic partnership development - Multifaceted online campaign qualification process, planning, and implementation Agency Work: Nurun Leo Burnett Liquid Inc Young and Rubicam DAC Group Grey Interactive Cyperplexx Klick Communications Elsiver Saatchi and Saatchi New Dimensions in Marketing JWT Southern Web Group ICE Interactive Copper Cylinder 8 Momentum Industries: Health Care Energy Finance E-comm Retail Banking Pharma Real Estate Law Auto Travel Insurance Tech Gaming Telecommunications Education: University of Toronto - B.A - Marketing 1990