Waseem Nazir
Calgary, Alberta, Canada
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linkedin.com/in/waseem-nazir
Summary
I am working for the last 7 Years in the digital marketing space and I have very good experience in creating new /
auditing / optimizing existing Google Ads / Bing Ads, Yahoo Ads - Amazon Ads, and Facebook Ads campaigns
and am also very good at google analytics & google tag manager.
I helped many small businesses/ services providers and was able to increase sales/leads for their businesses.
Experience
Digital Marketing Specialist
Sayvee Creative
Feb 2020 - Present (1 year 10 months +)
Google Adwords, GA & GTM/ Bing/ Facebook PPC Expert.
I am Google Adwords Certified Partner.
Overview of my Expertise
# Google AdWords
# Bing Ads
# Yahoo Ads
# Adroll
# Facebook PPC
# Amazon PPC
# Google Display ads
# Google Mobile ads
# Google Merchant Center/Shopping Campaign/ Feed Management/Optimization
# Video ads ( YouTube )
# Remarketing Retargeting
# Google Analytics
# Google Tag Manager
# Call Rail Setup & Tracking Implementation
Tools I use:
# Google Adwords Editor
# Smartly.io
# Contactually
# Microsoft Excel
# ProRankTracker
# Rank Tracker
# Ispionage
# Keyword-spy
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I would welcome the opportunity to offer you a broad depth of skills to meet a diverse array of business
needs.
Marketing Specialist
Enigma Creative Solutions
Mar 2015 - Dec 2019 (4 years 10 months)
• Developing, implementing and managing SEM campaigns.
• Conducting keywords research, creating ads copies and optimizing keywords, negative keywords.
• Managed marketing budget of over $10k per day.
• Managed, analyze & optimized Google AdWords PPC campaign to improve ROI.
• Oversaw SEM efforts, including account setup, campaign strategy, bid management.
• Analyzed account performance to identify relevant placements, ads & keywords.
• Optimizing all Search and GDN campaigns to increase channel traffic while hitting cost
per subscriber and revenue targets.
• Optimizing account performance through bidding, keyword expansion, dayparting, geotargeting,
keyword negating, landing page optimization & ad A/B testing to efficiently buy traffic in the
competitive dating search landscape.
Education
The Islamia University of Bahawalpur
Master's degree, Accounting and Finance
2009 - 2012
The Islamia University of Bahawalpur
Bachelor's degree, Accounting and Business/Management
2006 - 2009
Licenses & Certifications
Diploma in Microsoft Office (2007) - SkyMate IT Learning Institue of Bahawalpur –
Pakistan
Ref#-
Skills
Google Adwords Professional • Facebook Marketing • Bing Ads • Microsoft Excel • Google Analytics •
Google Tag Manager • Google Ads • Display Advertising • PPC Bid Management • Video Advertising
Honors & Awards
Google - Google
Jun 2021
Google Adwords Certification.
Google Search,
Google Display,
Google Shopping,
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Youtube Ads
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