Waqar Shumail
Upwork Profile & Portfolio: https://www.upwork.com/freelancers/waqars25
Email:-Phone/WhatsApp: -
Professional Summary
I’m an accomplished Direct-Response Sales Copywriter with 6+ years of experience and a
proven record of driving tangible business growth for B2B & B2C brands through targeted,
conversion-driven messaging. With 200+ 5-star reviews and 'Top Rated' status on
Upwork, I bring a client-focused approach, consistently delivering copy that boosts
engagement, contributes to new customer acquisition and achieves measurable growth
outcomes.
Key Skills & Copywriting Deliverables
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Direct-Response Sales Copywriting
Sales pages
Landing pages
Website copy
Product pages
Advertorial & Presell pages
Email sequences
Webinar & VSL Scripts
Social Media Ad copy
Video Ad Scripts
Case study development
Focus Industries
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SaaS/FinTech
E-commerce/DTC
Coaches & course creators/Education
Real estate
Crypto/Web3
Professional Experience
Freelance Sales Copywriter | Upwork
Jan 2018 – Present
◼ 200+ successful copywriting projects on Upwork
◼ Developed high-impact copy for B2B & B2C clients across SaaS, fintech, biz-ops,
web3, real estate, coaching/course creation, and e-commerce.
◼ Successfully crafted landing pages, website copy, sales pages, email sequences, video
ad scripts, and case studies, helping clients achieve measurable growth in
conversions and lead generation.
◼ Top-rated on Upwork with over 200 five-star reviews, consistently recognized
for exceptional client outcomes.
Founder & Creative Director
House of Gracill
Aug 2015 – Apr 2023
◼ Established a premium menswear brand, focusing on high-quality, handcrafted
leather dress shoes for men.
◼ Expanded the brand internationally through partnerships with notable global
retailers and built a local brand presence through collaborations with luxury
menswear label Fibonacci.
◼ Directed product design and innovation, aligning with contemporary tastes to
appeal to the modern urban gentleman.
Marketing & Creative Consultant
Fibonacci
2008 – Apr 2023
◼ Provided strategic guidance in product development, brand management, and
seasonal campaign design.
◼ Spearheaded creative marketing initiatives, including campaign themes, model
selection, and brief creation for marketing assets across digital and outdoor
platforms.
Education
Institute of Business Administration
MBA, Marketing
2008 – 2010
University of Central Punjab
BBA, Marketing
2002 – 2006
Portfolio & Additional Information
Upwork Profile + Portfolio: HERE