Wanjiku Mugo
Cell: -, E-Mail:-PROFESSIONAL SUMMARY
An accomplished consultant with 15 years of experience evaluating client needs and analysing
data to determine business requirements. Persuasive communicator with demonstrated
success in building relationships with key decision-makers. Expert in Change Management
Stakeholder Engagement, Communication, Strategy, Reputation Management, and
Government Affairs.
SKILLS
Cross-functional collaboration, Leadership, Message development, Creative thinking,
Teamwork, Strategy and planning, Motivation, Problem-solving, Networking, Writing, Training
and facilitation, Media management
EXPERIENCE
October 2017 to Current, SustainAble Nairobi, Kenya: Consultant
Cultivated trust and built support with decision-makers by networking and developing
relationships.
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Change Management Lead- REREC & Living Goods: Successfully implemented and
executed the change management strategies for the deployment and adoption of a new
ERP system for the two organisations.
Organizational Change & Communication lead for NCBA Bank Culture and Change
project. Implemented the communication, training, engagement, and motivation of new
bank's employees to embrace a new culture following a merger of two banks. Developed
the Bank’s new values, EVP, and competencies across the region.
Communication Strategy, Storytelling and Crisis Management – Developed, executed,
and measured strategic communications to employees, investors, customers, and the
media for my clients. Conceptualized content for all media channels including speeches,
opinion articles, press releases and presentations for clarity on situations.
Stakeholder Engagement and Government Relations –Launched new business for the
targeted youth in Kenya that were critical to actualisation of the Coca-Cola youth
empowerment program Kuza Kazi. The project involved lobbying with County
Governments for support and facilitation.
Consulted for numerous clients in communication and strategy. These include Altima
Africa, Kenya Hospices and Palliative Care Association (KEHPCA) Wavumbuzi Initiative
(Allan and Gill Gray Philanthropy), Cedar Africa Group, Endeavor Kenya,Zep Re
Academy, Purple Market.
September 2014 to October 2017, Kenya Airways Limited Nairobi, Kenya: Corporate
Communication Manager
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Change Management Internal Lead–Initiated, led, and delivered the change
communication workstream to engage internal teams, reshape the organisation, and
improve the overall organisational health index.
Internal Communication – Executed new and improved strategies for employee
engagement and alignment to corporate objectives, improving the internal
communication index by 69%.
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Communication Strategy and Planning - Developed, monitored, and measured strategic
communications to employees, investors, customers, and media. Improved overall
external communication strategy increasing positive visibility by 60% year on year.
Managed content and oversaw the publishing of the Msafiri Inflight magazine for Kenya
Airways including a redesign of Msafiri, group intranet website and newsletters.
Stakeholder Engagement and Regulatory Compliance – Lobbied with relevant
stakeholders on aviation issues to influence Governments' policies in the African
network. Executed aviation Presidential summit that resulted in review of the Kenyan
aviation policy. Represented the airline's position in different section areas of interest
with Governments, regulators, policy influencers and interest groups.
Crisis Communication/ Brand and Reputation Management –As Secretary to the
company's Crisis Management and Disruption Management Committees, managed
communication interventions during disruptions and crises.
Publicity Budget Management and team management –Effectively managed publicity
budget for communication and advised on appropriate improvements to meet budget.
Led an internal team of 6 and external agencies and ensured they meet set SLA and
deliver as per plan.
July 2009 to July 2014, Tetra Pak Eastern Africa Nairobi, Kenya: Communication and
Environment Manager
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Communication Strategy and Planning - Timely and efficient execution of the annual PR
and environment plans for the Eastern Africa region with specified and agreed on ROI.
Enhanced Tetra Pak profile both internally and externally (TPEA, SSA Cluster, Global)
Crisis/Reputation Management – Ensured appropriate communication interventions in
times of crisis with a 98% success rate. Drafted, managed, and reviewed all the crisis
communications documents for the business.
Advocacy and Government Affairs- Developed a strong lobbying strategy for Tetra Pak in
the region. Lobbied strongly for the inclusion of a national School Milk program for all
public schools in the region. The program reached 350,000 children. Instituted a policy
change agenda through collaboration with manufacturing agencies to influence
affordable power supply to manufacturers.
Environment Portfolio Management –Executed a vibrant recycling program for postconsumer Tetra Pak beverage cartons in the Eastern African market increasing
recycling target by 120% in two years.
OTHER ROLES AND RESPONSIBILITIES
February 2005 to July 2009 East African Breweries Limited - Secondment from Tellem
PR Nairobi, Kenya: PR Manager
September 2000 to August 2003, Nation Media Group and 98.4 Capital FM Nairobi,
Kenya: Journalist
EDUCATION AND CERTIFICATIONS
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January 2021, Nairobi- Prosci Change Management Certification Program
July 2011 Nairobi- Bullet-Proof Manager Certification Program
October 2004, Cardiff University Wales, UK- Masters International Journalism
January 1999 Kenya Institute of Mass Communication, Nairobi- Diploma Mass
Communication
*References on request
