Walt Rolle

Professional services leader specializing in technology consulting, pre-sales, digital engagement, commerce, solution architecture, cloud, SaaS, agile, and program management serving B2B across many industries. Available for freelance leadership and architecture roles or f/t roles in professional services or running digital for a brand. Experience EPAM - Global Head of Sitecore Competency (Atlanta GA) June 2021 - June 2025 • Increased workshop and go-to-market offerings 150% for the strategic partner platform leveraging technology strategy, modular content, cloud transformation, and commerce leading to the 2024 Global Partner Solution award. • Pivotal leader driving wins of complex RFP pursuits by authoring solution architecture, delivery approach, and contractual terms for transformational digital engagement programs. • Utilized my composable digital marketing roadmap methodology to displace Deloitte and Salesforce followed by land-and-expand to a $3M+ program YoY. Established modern architecture that consolidated disparate solutions for multiple brands within a Fortune 100 pharma manufacturer. • Reduced practice management operations from hours to minutes with KPI-driven scorecards that provided oversight for a global $80M practice with 1,200+ architects, engineers, PMs, BAs, and QAs. • Mentored world-class technologists as a player-coach, simultaneously delivering as a consulting lead and architect while defining optimal training paths that matched skills with market demands. • Doubled accelerator products as the product owner, executive sponsor, and architecture reviewer. • Partnered with marketing, alliances, and sales teams by delivering sales enablement, speaking at events, and acting as a SME during lead generation. RDA Digital - Director of Digital Engineering (Atlanta GA) November 2011 – June 2021 • Created the pre-sales unit and closed several high-profile deals utilizing new go-to-market strategies that I developed, doubling practice revenue. • Authored over a dozen workshops and offers to stimulate buyer interest and standardize delivery profile across a variety of digital engagement and commerce platforms. • Standardized contracts, delivery profiles, and estimation to drastically reduce RFP response time. • Expanded practice capabilities to business analysis, strategy, and managed services. Created new revenue streams by inventing supporting offers. • Created re-usable IP to pair with offers to accelerate value proposition. • Mentored the engineering team with responsibility for P&L, headcount, and reviews. • During 2011 – 2017: led several digital transformations as a technical project manager and architect for digital engagement platforms, commerce platforms, Salesforce, .NET, and data warehousing solutions across various industries. LiquidHub - Principal Consultant (Wayne PA) March 2011 – November 2011 • Managed multiple teams onshore & offshore at Independence Blue Cross to modernize enterprise technologies from mainframe to SaaS and Java applications. Left to relocate from PA to GA. SMART Business Advisory & Consulting – Manager (Devon PA) April 2005 – March 2011 • Designed a global CRM with stakeholders worldwide for a $4B life sciences manufacturer and architected a data warehouse to deliver insights such as sales vs. visits. • Delivered several CRM, custom app dev, data warehousing, and data migration projects in the business consulting practice. Extensive experience in life sciences, government, corporate compliance, and offshoring. Pitcairn Financial Group - Programmer Analyst (Jenkintown PA) September 2001 – April 2005 • Performed website development / management, data warehousing, and network administration. Education Drexel University, Philadelphia PA, B.S. Information Science and Technology, June 2004 Certifications: PMP, 5x .NET Certs, Salesforce Platform Developer I, Sitecore XM Cloud, Personalize, CDP, OrderCloud, .NET Developer 10, Microsoft Dynamics CRM, uCommerce Awards: 6x Sitecore Strategy MVP 2020-25, Coveo MVP 2020-21, Best Commerce Experience 2018, 2x Honorable Mention Best Content Optimization 2020 Community • Authored ebook epam.com/get-future-ready-with-composable-solutions-from-epam-sitecore • More articles available at linkedin.com/in/wrolle • Speaker at various industry events since 2014 Technology • Core: Azure, AWS, GCP, .NET, Java, NextJS, ReactJS, JavaScript, Node.js, SQL, DevOps, PowerShell, YAML, Microservices, SOLR • Platforms: Sitecore (XM Cloud, XM/XP, Content Hub, Personalize, CDP, OrderCloud, Send), Optimizely (Content Cloud, B2B Commerce Cloud, Content Intelligence, Web Experimentation), Salesforce (Sales Cloud, Marketing Cloud, Pardot), Coveo, SearchStax, Vercel, Netlify, commercetools, uCommerce, Microsoft Dynamics, Netsuite, InRiver, Salsify, Oracle Siebel CRM • Data: SQL Server, Cosmos, Power BI, Oracle OBIEE, MarkLogic, MongoDB, Microstrategy • Security / Identity: Ping Identity, Okta, Azure AD, OneLogin, SonarQube, OWASP • FinTech: Chase Paymentech, PayPal, Elevon, Avalara, UPS, Affirm, HBCS (medical payments) • AI: ChatGPT, Microsoft & GitHub Copilot, v0 by Vercel, Grok, Gemini API, Make.com, Browse.ai linkedin.com/pulse/build-your-own-inventory-ai-agents-b2b-commerce-walt-rolle-xgcte linkedin.com/pulse/generative-ai-ideation-retailers-sitecore-marketers-walt-rolle-8fule linkedin.com/pulse/rise-ai-shopping-agents-how-marketers-can-prepare-sitecore-walt-rolle-7niwe