Wallaa El Daramlly

1 WALLAA EL DARAMLLY 1-2139 Prairie Ave., Port Coquitlam, BC V3B0M7 | (C) - |- Summary Professional Digital Marketing Specialist with a comprehensive background in tactical and strategic planning, lead generation, content management and e-mail marketing. Successfully drive growth in companies’ ROI through innovative and cutting-edge marketing campaigns. "T-shaped" able to wear multiple hats at business and offer a unique blend of marketing project management, digital communications skills, analytical and creative thinking. I’m a natural leader who lives and breathes digital marketing, passionate about the industry and never stop investing my time and my energy into understanding the specifics of each new algorithm. Accomplishments ▪ Led a 150% increase in annual sales from digital marketing campaigns by expanding business opportunities, creating success metrics and stretch goals, and driving accountability for revenue. ▪ Pioneered a marketing strategy that propelled a product from inception to the highest selling online coaching courses within 18 months. ▪ Developed 4 e-commerce sites over 4-year period on various web platforms using WordPress; collaborated closely with an international team of web developers. ▪ Spearheaded revenue growth from $5M to $8.5M+ worldwide through developing front-end inbound marketing strategies for the desktop publishing division. ▪ Increased brand awareness through creation and management of social media channels and the corporate blog. Increased social media engagement by 1200%. ▪ Led high-visibility launch of https://virtualcoach.com/2017-2-get-started/ in January 2017, including customer experience, content and media strategy, goal creation, oversight of video production, roadmap, and development of future-state community phase, hired team members and manage agency deliverables and budgets; achieved 1M unique visitors to the site in first eight months and met revenue goals for the first quarter. Skills - Asana, Basecamp, Glip - PPC Ads - Google AdWords. - Google G-Suite. - Google Analytic. - Adobe CS6 & CC Suites. - Canva. - Facebook Insights. - Twitter Analytics. - HubSpot, ClickFunnels. - Infusionsoft, Drip. - Get Response, MailChimp. - Buffer, Hootsuite, Gain. - MS Office expert. - Advanced Computer Systems. - SEO / SEM. - WordPress/CMS. - Video Marketing. - Social Media Expert. - UX Designing. - Email marketing Strategist. - Workflow & Collaboration Manager. - Planning & Spend Manager. - Marketing Asset Manager. - Content Management/Marketing. - Funnels Designing/Management - Social Media Ads. 2 Work History Digital Marketing Strategist/Project Manager | JOY Virtual Business Services Inc. 09/2009 to Current ▪ Created solution-based execution plans to achieve business goals based on Google Analytic and internal reporting data. ▪ Increased brand awareness through creation and management of social media channels and the corporate blog. ▪ Executed both On-page and off-page SEO strategies resulting in improving website rankings on the top three search engines. ▪ Owned multi-site evolving strategy which delivered brand growth including 62% increase in site traffic, 54%increase in conversion and 29% increase in online revenue. ▪ Create and execute paid media campaigns consisting of paid search, affiliate, and display marketing applying tactics such as look-a-like modeling, mobile click-to-call, and retargeting. ▪ Executed comprehensive email marketing campaigns that helped with brand awareness, promoted new digital products and increased business revenue by 120%. -----------------------------------------------------------Digital Marketing Manager | Strategic Communications ▪ 01/2006 to 06/2009 Mentored and educated our tech/marketing teams on SEO-Friendly web development/architecture best practices to ensure effective communications. ▪ Developed company's proprietary SEO friendly Content Management Systems which resulted in 68% increase in annual revenues. ▪ Led all digital marketing initiatives including search engine optimization, search engine marketing, social media marketing, content management, email marketing, marketing campaign, landing page development, retargeting and marketing automation. ▪ Administered all business marketing operations and advertisement campaigns that eventually generated 68% increase in web traffic in 4 months. ----------------------------------------------------------Marketing & Business Manager | Citibank ▪ 01/2002 to 12/2005 Managed the marketing strategy for Citibank’s new credit card program, as well as the new financial family program. ▪ Presented internal and external quarterly marketing reviews for each of the managed programs summarizing performance and outlining short-term and long-term objectives for growth. ▪ Directed an intensive email optimization engagement, which identified strengths and weaknesses within Citibank's email programs leading to a redesigned channel strategy. ▪ Developed Citibank's first referral-based email program allowing existing customers to share offers and serve as a source of new account acquisition. 3 Marketing Specialist | American International Group, AIG 01/1998 to 12/2001 ▪ Promoted and led the marketing strategy for the company’s brand and scale initiatives. ▪ Managed the company’s publications and marketing materials. ▪ Created and published necessary forms into digital documents that increased efficiency by 20%. ▪ Developed business requirements documents and ensured that solution designs aligned with strategic business objectives. ▪ Collaborate with Marketing, designing and IT teams by combining creativity with technical expertise to drive solutions. ▪ Leverage search and web data to create more user-friendly content and guide content ideation, prioritization and optimization. Education - Masters: Digital Marketing & Online Marketing Strategies. 2015 - Masters: Business Management & Marketing. 2003 - MBA: Business Administration and Management. 2001 - Bachelor: Diploma in Computer & Information Technology, General. 2000 - Bachelor: Commerce (Accounting). 1999 Certifications - HubSpot Inbound Marketing Certification. - Google AdWord Certification - Google Analytics Certification - Digital Marketing Certifications - Project Management Certification - Inbound Marketing Certification - Microsoft Office Master Specialist Certification. Languages English - French - Arabic Core Personal Skills - Accomplished manager, creative and innovative marketer - Outgoing, upbeat, energetic, a good communicator, and personable. - Inventive with a passion for using experimentation and learning to create competitive advantage. - A long-term thinker capable of building for simplicity, scale, and repeatability. - Highly motivated, with a “must-win” and “we can do it” approach with an edgy, direct style. - Agile, Adaptable and have analytical nature.