Wallaa El Daramlly

Created by: Wallaa El Daramlly JOY Virtual Business www.joyvirtualbusiness.webs.com- Contact: Founder/CEO: Lance Vaughn Email:- Social media accounts info:  Website: http://www.cabforward.com/  Facebook: https://www.facebook.com/cabforwardinc  Twitter: https://twitter.com/cabforward  LinkedIn: https://www.linkedin.com/in/lancevaughn  Google+: https://plus.google.com/u/0/+Cabforward/about  YouTube: https://www.youtube.com/channel/UCVzj9J9gJipZjuZeSQWwsiw -------------------------------------------------------------------------------------------------------------------- How to implement Social Media Marketing in your organization: A social media model Creating and defining your Social Media Landscape can be a challenging and time consuming project. Especially mid-sized companies lack a clear focus and dedication for the successful implementation of Social Media marketing. In this blog I describe a successful model for the integration, development and growth of social media. We start of with defining four steps to start, implement, execute, and analyze social media marketing. In each step decisions need to be made before moving to the next. However, some activities occur simultaneously and need to be adapted after analyzing the results. Analyze & Optimize Strategy & Goals Execute & Mangae Prepare & Organize Creating a Social Media landscape Below I elaborate on the phases as described in the figure above, and the different steps involved. For a structured and integrated use of social media marketing it is important to define clear goals, select the right channels, set up an organizational structure including the employees and departments involved, and set up guidelines and policies to structure the use of social media. After this you need to set up your accounts, design your channels, gather or create content, select your managing and monitor tools, and share your knowledge within the company. In the next step you publish you content and keep your channels active, you need to promote interaction, and share thoughts and ideas. Finally, you need to analyze your results and decide whether you are following the most effective strategy and if your goals are reasonable. By setting clear KPI’s you can measure your results and compare them over time. If need reposition yourself, spend more hours, and improve your strategy. Strategy and Goals     Define your target audience and set clear short- and long term Social Media goals Select the platforms or channels to reach your goals Define a structure to manage and integrate social media Create a usage policy and content guidelines Prepare and organize     Create, design, setup, and integrate the different accounts and channels Define, create and collect unique and distinctive content Select tools for managing and monitoring your activity Share knowledge and use workshops for internal support Execute and Manage     Publish your content and interact on your channels Update your channels and profiles with the latest information Promote interaction and share thoughts and ideas Track, monitor and react to your fans and followers Analyze and Optimize     Collect data on interaction, fans, followers, sentiment, reputation, likes etc. Analyze and report your data to responsible stakeholders Set clear Social Media KPI’s, measure your results and compare them to your goals Reposition yourself, be more present, spend more hours, and improve your strategy. Strategy & Goals Prepare & organize Execute & Manage Analyze & Optimize • • • • Define your target audience and set clear short- and long term Social Media goals Select the platforms or channels to reach your goals Define a structure to manage and integrate social media Create a usage policy and content guidelines • • • • Create, design, setup, and integrate the different accounts and channels Define, create and collect unique and distinctive content Select tools for managing and monitoring your activity Share knowledge and use workshops for internal support • • • • Publish your content and interact on your channels Update your channels and profiles with the latest information Promote interaction and share thoughts and ideas Track, monitor and react to your fans and followers • • • • Collect data on interaction, fans, followers, sentiment, reputation, likes etc. Analyze and report your data to responsible stakeholders Set clear Social Media KPI’s, measure your results and compare them to your goals Reposition yourself, be more present, spend more hours, improve your strategy The model above describes the implementation of social media marketing in four internal steps. It prepares your company or organisation from within to use and succeed in the use of social media. Below I introduce a model which is based on the maturation of your channel and marketing communication over time. First you need to listen to find your audience and channels, and to define your strategy and goals. After this you can participate with your channels, share ideas, and discover the expectations and needs from your audience. This is followed by increased interaction by connecting to them and growing and expanding your audience. Finally, by responding to the expectations of you audience you are able to create and maintain the value of your channels. Listen    Define and find your audience Select your channels and platforms Set your strategy and goals Participate     Start your accounts and channels Be active and participate Learn, and share your thoughts and ideas Find and define expectations Interaction     Connect with you audience Stimulate interaction Grow and maintain your audience Find their problems and needs Conversion    Provide and show solutions Optimize your channels, content and propositions Create and maintain value Social Media development and growth Both models provide a structured approach towards the implementation of social media marketing within your organisation. Depending on your market, internal structure and support, and target audience, you can have an internal or external focused approach. In the end the success of social media in your company depends on the dedication of the organisation and the presence of your audience on the different social media channels. ------------------------------------------------------------------------------------- Action Plan Objectives Build your brand Attract new customers Support sales Engage with your fans Objectives: - Build your brand by getting people to recognize your name and associate it with your product. - Attract new customers by driving traffic to your social media page or company website. - Support sales by answering prospects’ questions and showing them how to use your products or services. - Engage with your fans by giving customers a reason to talk about your brand and encourage others to purchase from you. Twitter • 2 tweets per day • 1 promotional an event or work you're doing, 1 resources/articles/research, • Respond to tweets. Facebook • 2 FB posts to CabForward per week (with pictures, something longer form, highlighting some work you are doing) • 1 fun FB post - something cool we've seen - again visual • Respond to FB LinkedIn • 1 status per day. 3 promotions per week. resources, or questions. • A meaningful article with one promo and a link to the blog post, just for subscribers Google+ • 1 post per day. 3 promotions per week. resources, or questions. • A meaningful article with one promo and a link to the blog post, just for subscribers Twitter:https://twitter.com/cabforward • • • 2 tweets per day 1 promotional an event or work you're doing, 1 resources/articles/research, Respond to tweets. Facebook: https://www.facebook.com/cabforwardinc • • • 2 FB posts to CabForward per week (with pictures, something longer form, highlighting some work you are doing) 1 fun FB post - something cool we've seen - again visual Respond to FB LinkedIn: https://www.linkedin.com/in/lancevaughn • 1 status per day. 3 promotions per week. resources, or questions. • A meaningful article with one promo and a link to the blog post, just for subscribers Google+: https://plus.google.com/u/0/+Cabforward/about • • 1 post per day. 3 promotions per week. resources, or questions. A meaningful article with one promo and a link to the blog post, just for subscribers Actions: Building your presence Here are some tips to keep in mind as you begin to build your online presence:      Write blog posts that ask questions and engage the reader to comment Post questions on Facebook to get information and feedback from constituents Continue to comment on other blogs to build relationships and your profile Post videos or slide shows and ask for questions or comments Respond PROMPTLY to all blog comments, forum questions, tweets, Facebook questions, etc. Encourage Sharing:   Create “talkability” Ask for help (retweets, etc.) Establish a Routine – and Remember Social Media Takes Time How much time will you need to accomplish your social media goals? That will depend on the objectives and strategies you’ve set. What can you expect? Here are some realistic timelines thzt I suggest:      5 hours/week to start listening 10 hours/week to participate 10-15 hours/week to generate buzz 20+ hours/week to build community (At least) 3-6 months until you see results Workflow: 1- Research for content (articles, posts to link to) Resources for articles and posts:  www.scoop.it  http://www.businessweek.com/small-business  http://www.socialmediatoday.com/  http://mashable.com/  http://www.copyblogger.com/ 2- Write drafts for posts 3- Share with Lance to review and approve (Sarah to edit) 4- Schedule posts via Hootsuite 5- Develop posts schedule Write and Schedule posts. Research content Workflow Respond and manage Tweets Develop posts schedule