Vrinda

VRINDA K. To showcase my professional skills, enhance my potential and to synergize with a reputed and dynamic organization. Seeking opportunities in Strategic Marketing, Pre sales, Operations or Business Analysis. Email ID :-Mobile No. :- Address : House No.3, First floor, 80/1, LB Nagar, Kasturi Nagar, Bangalore PROFILE SUMMARY MBA professional with 2 years’ experience in Marketing, Operations, Sales and Telesales in ISP/Telecom industry with Engineering background. Skilled in Strategic marketing, Customer engagement, Brand management, Lead generation, Business development, Sales enablement. Strong analytical thinking skills with proven track record of delivering results by streamlining business operations – service team, billing team, e-procurement. Good understanding of digital marketing and social media. A quick learner and a creative thinker. Adept in implementing innovative marketing strategies to promote brand and business value. An enterprising individual with excellent team management and people skills. core competencies Strategic Marketing | Client Relationship Building | Business Process Improvement | Customer Service | Team Management | Negotiation | Presentations | Vendor Management| Training EDUCATION MBA in Lean Operations and Systems from Christ University Institute of Management, Bangalore in 2015 (Secured 70.2%) B. Tech in Electronics and Communication from Mar Baselios College of Engineering and Technology, Trivandrum in 2013 (Secured 83%) WORK EXPERIENCE MANAGER–MARKETING AND SALES ACT Fibernet, Bangalore JAN 2016– MAY 2017 Strategizing and executing innovative marketing campaigns in communities across Bangalore. Built and managed 5 member Tele-sales team and drove lead conversion via push and pull sales. Managing contract and relationship with external parties, stakeholders and business customers. Responsible for vendor management- identifying, creating PR, reviewing and finalizing quotations, releasing PO release, settling bills for multiple vendors (promotions and branding). Coordinating with creative agency to develop external and internal marketing collaterals. Analyzing competition and planning sales strategies to increase penetration (width and depth). Achieving monthly sales targets for the unit by driving sales through field sales representatives. Recruiting, training, goal setting, incentive planning and performance appraisal of subordinates (9 direct reportees and 65 dotted line). Liaising with the Operations team to ensure timely roll out of services in communities Monitoring timely preparation of Sales and Marketing reports and analyzing them KEY ACHIEVEMENTS Ideated and implemented theme based marketing campaigns month on month in Bangalore, which were eventually rolled out in Chennai and Hyderabad by respective marketing teams. sports live streaming movie festival medical camp kids carnival festival based community engagement jute bag Launched Sapling drive in more than 300+ apartments in 1 year, yielded 1800 additional leads per month. Set up Tele sales desk within a month in May ’16, delivered 30% conversion from push sales and 80% conversion from pull sales in one year. Implemented Lead Management System. Framed and spearheaded internship for 30+ MBA students, first of its kind in the company. Achieved 30% penetration in 90 apartments within 90 days of service roll out. Achieved highest ever gross sales in May’16 and Apr’17 by exceeding the monthly target by 10% and 18% respectively. MANAGEMENT TRAINEE–BILLING OPERATIONS OCT 2015– DEC 2015 ACT Fibernet, Bangalore Served as Ass. Manager, managed 3 member team that resolves customer billing complaints. Investigated problems through to resolution. Worked on redefining roles and responsibilities, reskilling and published performance dashboards for continuous improvement of team productivity. Generated in-depth Root Cause Analysis reports on customer refund tickets based on data analysis, sampling and customer interactions. KEY ACHIEVEMENT Reduced ticket closure GART from 8 days to 4 days and billing complaints inflow by 20% in 3 months. MANAGEMENT TRAINEE–BRANCH OPERATIONS ACT Fibernet, Bangalore JUN 2015– SEP 2015 Served as Ass. Manager, responsible for day to day operations of the branch such as priority complaint ticket closure, material & manpower availability, customer escalations, monitoring network uptime. Led Fault Repair team of 47 members in Srinagar Colony branch and drove frontline productivity Performed complaint analysis and constantly monitoring dashboards for timely restoration of service links and to avoid network failure. Planning monthly roster for the team, scheduling reviews and planning for vendor requirement. KEY ACHIEVEMENTS Implemented issuing of material through Minimum Stock Level in three area offices under. Lead the team in bringing down open GART from 17 hrs to 9 hrs after the massive impact on network & service due to thunder and storm in Hyderabad in Sep ‘15. INTERN - PURCHASE DEPARTMENT, BOILER MAR 2014 - MAY 2014 Forbes Marshall, Pune Project Title: Optimization of time in Purchase Department using Oracle ERP Application. Identified reasons for time delay from PR creation to PO release by RCA using quality tools. Classified inventory and created Blanket Purchase Agreement in Oracle Procurement module. Involved in launch of Oracle iSupplier Portal and trained 5 major suppliers to use the portal. CERTIFICATION Obtained Green Belt certificate on Six Sigma Methodology after training and evaluation conducted by KPMG IT SKILLS Languages : Fundamentals of C,C++ Office Tools : MS Project, MS Office Software : Weka 3.6 data mining software, Oracle E-Business Suite, SAP (Material Management, Sales & Distribution), Minitab and SPSS (statistical analysis) SCHOLASTIC AWARDS Runner up in Advertisement Development held at National Level Management Fest organized by FISAT B School Cultural & Hospitality Coordinator for CHRIZILENCE’14. Member of the CSR club Organized BIZEX- 2014, National Conference on Business Excellence Workshop Coordinator for Lean Operations and Systems Dept. Runner up and played the lead role in Street Play, BLOSSOMS 2013 Finance Coordinator for CROSSROADS 2011 and 2012, Mar Baselios College Awarded the title of MS ELECTRONICA, conducted by the Electronics Association 2009 Adjudged as the ‘BEST EXPONENT OF VALUES’ in school for the academic year 2007-‘08 Secured Gold Medal in Zonal Level Women's Taekwondo championship INTERESTS Singing, Dramatics, Recitation, Cooking, Versification, Coordinating events, Delivering presentations