Vlad Pekh

V P VLAD PEKH W ORK EXPERIENCE MULTIPLE SCLEROSIS SOCIETY OF CANADA Front-end developer | Jun, 2015 – Current The mission of the Multiple Sclerosis Society of Canada is: to be a leader in finding a cure for multiple sclerosis and enabling people affected by MS to enhance their quality of life | mssociety.ca Planned, designed, implemented user interface components and managed updates for the MS Society site - https://mssociety.ca (new look coming soon) Extracted and analyzed existing traffic, logs and usage metrics to proactively scan for performance issues and to assess and optimize for speed and scalability Designed and developed WordPress themes using custom post types and fields Implemented continuous email testing to learn what is most effective for email campaigns in increasing opens, clicks and conversions Created segmentation strategies (based on past behaviors – email engagement, website interactions, registration) and personalization Designed and developed reusable email components and partials THEREDPIN Web and email developer (remote) | Jun, 2015 – Aug, 2017 TheRedPin's platform carries the largest database of active residential listings in the Greater Toronto Area, including listings for new and pre-construction projects, with plans to expand nationally | theredpin.com Developed and executed strategies for customer acquisition / onboarding / CRO Utilized A/B testing and landing page optimization to increase conversion rates Implemented innovative strategies to increase VIP “pre-construciton” business by 300%+ Worked closely with the PPC manager to optimize landing pages and forms as well as implement lead scoring and MQL thresholds Defined and executed a nurture strategy designed to build trust and credibility with prospects who are interested in the product to help increase their readiness to buy Developed custom WordPress plugins and integrations with Salesforce, Marketo, MailChimp, Twilio and other services Designed, developed and launched lifecycle email campaigns Set up email marketing automation workflows SUTTON INTEGRATED SUTTON INTEGRATED Front-end developer | Dec, 2014 – Jun, 2015 Developed and produced top of the line corporate websites, annual reports, and provided strategic branding for the clients. Sutton Compliance Communications is North America’s leading, award winning, fully integrated corporate compliance communications and design firm | suttonintegrated.com Designed, developed online and print annual reports Developed and maintained responsive corporate/investor websites Designed and developed web assets MULTIPLE SCLEROSIS SOCIETY OF CANADA Web coordinator | May, 2014 – Dec, 2014 The mission of the Multiple Sclerosis Society of Canada is: to be a leader in finding a cure for multiple sclerosis and enabling people affected by MS to enhance their quality of life | mssociety.ca Developed and supported most of initiatives related to online fundraising, email marketing and web projects Built and executed A/B and multivariate email test strategies to continually optimize copy, design and campaign performance on an ongoing basis OPENCARE.COM Jr. front-end developer / designer | Oct, 2013 – Mar, 2014 OpenCare is the fastest growing healthcare booking platform that helps people find the right health providers nearby, see their availabilities in real time and book appointments online instantly. 1.5M appointments are already available online and 2.5 million households use OpenCare every year for their healthcare needs | opencare.com Used A/B testing to refine user experience and funnel optimization Worked with the marketing team to build campaigns to reinforce the position and increase customer acquisition Improved the system using creative engineering by working with cross functional teams and building strategies for growth V ICIMUS (DASHBOARD) Intern / Jr. front-end developer / designer | Mar, 2013 – May, 2013 Worked on projects for Tangerine, Roxul, Glovebox, Fletcher's (Sofina Foods Inc), Toyota, Honda and Infiniti dealerships. Dashboard designs, creates, and cultivates branded environments, delivering practical and fresh solutions. TEZART SEO specialist | Sep, 2009 – May, 2012 Search engine optimization, internet marketing, website analysis, keyword analysis, research & copywriting. EDUCATION TREEHOUSE Front-end web development - Full stack JS | 2014 – Current HUMBER COLLEGE College Diploma - Multimedia Design and Development | 2011 – 2013 IV AN FRANKO NATIONAL UNIV ERSITY OF LV IV Bachelor's degree in International Relations - Ivan Franko National University of Lviv | 2005 – 2010 CONTACT INFORMATION Email: - Telephone: Website: - https://www.linkedin.com/in/vpekh/