Viviane Andrade
Marketing Specialist
-
@-
linkedin.com/in/viviane-andrade-
Coimbra, Portugal
I’m skilled in digital content management and love creating marketing strategies that make an impact. My creativity is
definitely my strongest asset. Throughout my career, I have led numerous marketing campaigns using insights from
careful research, test and data analysis. This experience has helped me sharpen my strategic thinking, spot opportunities
for improvement, juggle multiple projects and work smoothly with teams.
Nationality:
Brazilian | Portuguese citizenship
EXPERIENCE
DOB: 21/07/1976
EFAPEL S.A. - Portugal
Marketing Technical | 06/2017 - 09/2025
LANGUAGES
English
C1
- Focused on strategic content marketing and performance optimization across multiple digital platforms
French
B2
- Led a comprehensive rebranding project, including a brand audit, concept development, communication strategy and
Spanish
B2
persona mapping
- Expertise in automating email marketing, nurturing customer journeys and running A/B tests
EXTRA COURSES
- Managed CRM driven segmentation and personalization to optimize email marketing communications
Artificial Intelligence Value Creation
- Monitored and optimized KPI’s across the Google environment, SEO, social platforms to enhance user engagement and
LinkedIn for Businesses
conversions
Email Marketing
- Developed copywriting skills to craft compelling and persuasive email content
Web Copywritting
- Collaborated with cross functional and international teams using agile methodology
Corporate communication and
- Executed targeted B2B marketing campaigns within budget, driving measurable pipeline growth
Rebranding
- Skilled in presenting webinars to clients and internal teams
TRAINING & MONITORING
SÂNDALO MARKETING & EVENTOS - Brazil
Master D – Coimbra
Marketing Coordinator | 10/2006 - 09/2015
Trainer | Master Class: Omnichannel –
- Coordinated team efforts and organized corporate events to foster collaboration and enhance company culture.
Strategies for Digital Success |04/2025
- Drove business growth by generating high quality leads through strategic email marketing and CRM integration.
Trainer | Master Class: Email Marketing –
- Demonstrated strategic planning skills and prioritized high impact marketing initiatives.
From Strategy to Conversion | 02/2025
- Utilized social platforms for marketing, including Email Marketing, Ads (Facebook, LinkedIn), Blogging, and YouTube.
Marketing Network Association –
- Maintained and managed databases to ensure accuracy and efficiency in data handling.
Coimbra
Mentor | Personalized Mentoring
TASCO LTDA - Brazil
Sessions | Be Insight Event | 03/2025
Marketing analyst | 03/2002 - 08/2004
Trainer | Email Marketing for B2B | May
- Creation of catalogs and folders and monitoring of business fairs.
2023
EDUCATION
ADDITONAL SKILLS
2021 - 2022
Adobe Photoshop
Postgraduate degree: Digital Marketing
Adobe Premiere
APEU - Coimbra University - Portugal
Adobe Illustrator
Adobe In design
2007 - 2008
Microsoft Office
Postgraduate degree: Marketing
Mackenzie University - Brazil
1996 - 1999
Bachelor's Degree: Social Communication, Advertising and Creation
Mackenzie University - Brazil
