Vivian Oriarewo

VIVIAN ORIAREWO, VIRTUAL ASSISTANT, SOCIAL MEDIA MANAGER AND EMAIL MARKETING MANAGER- Lagos, Nigeria | - LinkedIn PROFESSIONAL SUMMARY Accomplished marketing professional with over 3 years of experience delivering measurable success in social media management, email marketing, and growth strategy. Increased email open rates by 35% and client engagement by 40% while driving over $100,000 in direct sales for SMEs. Successfully managed multi-channel campaigns, growing social media followings by 50% and achieving a 3x return on ad spend. Skilled in creating high-converting email workflows, optimizing digital strategies, and driving customer retention with tailored solutions. Adept at leading impactful projects, managing complex schedules, and delivering results that accelerate business growth. CORE COMPETENCES/SKILLS ● ● ● ● ● ● ● ● ● Social Media Management & Strategy Email Marketing Campaigns & Automation Lead Generation & CRM Management Copywriting & Content Creation Audience Engagement Strategies Project & Time Management Workflow Optimization Creative Problem Solving Community Management RELEVANT EXPERIENCE VIRTUAL ASSISTANT - GROWTH MANAGER FOR SMES The Oluwamayowa Company ● ● ● ● October 2023– October 2024 Designed growth strategies resulting in over $150,000 in client sales. Secured high-quality leads using CRM tools and cold outreach, improving conversion rates by 20%. Developed newsletters and automated email sequences that enhanced customer retention by 30%. Provided strategic recommendations that enabled SMEs to achieve measurable, sustainable growth. SOCIAL MEDIA MARKETING MANAGER The Oluwamayowa Company April 2023 - October 2023 ● Grew social media following by 50% within six months by implementing targeted strategies across Instagram, Thread, TikTok, and Facebook. ● Increased audience engagement by 40% with creative multimedia content and tailored messaging. ● Delivered a 3x return on ad spend with data-driven ad campaigns, boosting brand visibility and lead generation. ● Regularly tracked and analyzed campaign performance to refine and optimize strategies for growth. EMAIL MARKETING MANAGER Felbeth March 2023 - April 2023 ● Sent weekly newsletters, maintaining an average open rate of 45% and reducing unsubscribe rates by 10% over six months. ● Engaged subscribers with tailored content, boosting engagement rates by 35% through personalized email strategies. ● Conducted A/B testing on email subject lines, resulting in a 20% increase in open rates over three months. ● Implemented automated email workflows, improving email campaign efficiency by 40% and increasing overall email click-through rates by 15%. EDUCATION Bachelor of Art | Ambrose Alli University English Language - CERTIFICATIONS AND COURSES ● Email Marketing Certification |Vay Business Solutions ● Virtual Assistant Professional (VAP) Certification | DEXA & ALX AFRICA ● SEO Mastery for Digital Marketers | Udemy TOOLS ● ● ● ● ● Email Marketing: Mailchimp, MailerLite, ConvertKit, Klaviyo Social Media Management: Buffer, Hootsuite, Canva Pro, Later CRM Tools: HubSpot, Zoho CRM, Salesforce Content Writing/ Copywriting: Grammarly, Hemingway Editor, Surfer SEO Project Management: Trello, Asana, Slack