Vivian Ayako Mudavuda

VIVIAN AYAKO MUDAVUDA Nairobi, Kenya Tel: - Email:-LinkedIn: http://www.linkedin.com/in/vivian-m-5738b6312 Professional Summary Highly skilled SEO Writer and Virtual Assistant with over 5 years of experience creating compelling, SEO-optimized content and providing top-tier administrative support. Expertise in content writing, keyword research, on-page SEO, and off-page SEO strategies, with a proven track record of increasing organic traffic, improving search rankings, and driving user engagement. Adept at delivering efficient virtual assistance in managing emails, scheduling, and client communications, while enhancing productivity and operational efficiency. Also experienced in delivering exceptional customer service, ensuring client satisfaction, and fostering long-term business relationships. Ready to leverage expertise to add value, drive growth, and deliver innovative solutions to clients and organizations. Expertise • • • • SEO Content Writing & Optimization Keyword Research & SEO Strategy Search Engine Ranking Improvement Content Marketing & Digital Strategy (, Blogs, Social Media) • Virtual Assistance (Email Management, Scheduling, Client Communication) • Project Management & Task Coordination • • • • • • • • • SEO Tools (Google Analytics) Email Marketing & Campaign Management Social Media Management Effective Communication Problem-Solving Time Management Collaboration Content Management Systems Customer Support & Client Relations Career Highlights Freelance SEO Writer & Virtual Assistant Feb 2018 to Current Freelance SEO Writer & Virtual Assistant • Creating high-quality, SEO-optimized content for clients across various industries, increasing organic traffic and improving search rankings for client websites. • Conducting in-depth keyword research using SEMrush and Ahrefs, contributing to an increase in keyword rankings and higher visibility in search engine results. • Implementing on-page SEO strategies, including optimizing meta tags, header tags, and internal linking, improving website conversions. • Managing client content calendars and ensuring consistent delivery of blog posts, articles, and web copy, helping clients establish an authoritative online presence. • Providing virtual assistance by organizing emails, scheduling appointments, and managing client communications, enhancing client productivity. • Managing social media accounts for clients, growing followers and increasing engagement through consistent content posting, and strategic campaigns. Sales and Customer Service Representative Feb 2018 to Current Khetia Drapers Limited - Nairobi • Driving monthly revenue growth by increasing sales by 18% through targeted sales strategies, including engaging with customers on the sales floor, identifying needs, and recommending high-margin products. • Running seasonal sales campaigns and promotions, boosting foot traffic during key promotional periods, and contributing directly to increase in overall store revenue. • Building and nurturing relationships with frequent customers, offering personalized shopping experiences, increasing consistent revenue streams. • Cross-selling and upselling complementary items during transactions, increasing average order value by bundling accessories with clothing purchases. Cashier & Waiter Sep 2017 to Feb 2018 Lintoler Café - Nairobi • Processed an average of 60+ customer transactions daily, ensuring accurate handling of payments and cash management, reducing transaction errors by 15%. • Delivered exceptional customer service, consistently achieving a 95% customer satisfaction rate, addressing customer concerns promptly. • Upsold menu items by recommending complementary dishes and beverages, increasing average check size and significantly boosting café revenue. Teacher (Early Childhood Development & Primary Education) Sep 2014 to Sep 2017 Little Angels Academy - Naivasha • Developed and tailored educational content to meet the unique needs of students, fostering a highly adaptable approach to lesson planning and communication. • Communicated regularly with parents and guardians, providing progress reports and addressing concerns, which enhanced interpersonal and client management skills. • Implemented classroom technology to enhance learning experiences, demonstrating strong digital literacy and content management skills. Teacher Sep 2013 to Sep 2014 Misikhu Bridge Academy - Bungoma • Created tailored lesson plans for a wide range of subjects, enhancing research and content structuring skills. • Managed classroom activities and student performance, refining time management and multitasking abilities. • Provided individualized attention to students, helping them overcome challenges, which strengthened problem-solving and critical thinking. Professional Certifications • • • • • Virtual Assistant Course, ALX Africa, Sept 2023 - Nov 2023 SEO Fundamentals, Moz Academy, 2023 Google Analytics for Beginners, Google Analytics Academy, 2022 Content Marketing, HubSpot Academy, 2021 Effective Communication & Customer Service, Udemy, 2020 Education Bachelor of Arts, English Literature University of Nairobi - Kenya 2014 Certificate in Early Childhood Development (ECD) and Primary Education Nakuru Elite ECD Training Centre - Kenya 2013 Kenya Certificate of Secondary Education (KCSE) Vigina Secondary School - Kenya 2012 References • Mr. Jay Kimmelman, CEO, Bridge International Academies, P.O. Box-, Nairobi, Tel : - • Mrs. Hilda Macharia, Manager, Little Angels Academy, P.O. Box 100, Naivasha, Tel: - • Mr. Ashok, CEO, Khetia Drapers Limited, P.O. Box 668, Tel: -